The P2P online lending platform mainly has the following promotion channels:
SEM: SEM is a common promotion channel, you can choose to operate in the search engines such as Baidu, 360, Google and so on.
SEO: SEO is a process that requires long-term perseverance, such as optimization work for friend links, article writing, and sending outgoing links.
SNS: microblogging, microblogging, blogging, forums, posting, QQ and so on.
Outdoor advertising: Often see outdoor advertising on the big screen, you can take advantage of, the subway, airplanes, trains, buses, large shopping malls, and other places where there are more people. In the past two years, the square dance mom is more hot, which is a potential user, so the square advertising can be considered.
Media: To do p2p online lending platform promotion, the media is a good choice, newspapers, magazines, radio and television, news, video and so on. Soft articles can be written, and media interviews or video production can be conducted.
Offline: Outdoor advertising is also a way to promote offline, there are many other ways to promote offline, online lending industry exhibitions, investor meet-ups, conference marketing, sending flyers, you can also make items printed with p2p online lending platform ads, such as cups, advertising shirts and so on.
Other common promotional methods: encyclopedia (such as Baidu encyclopedia, Sohu encyclopedia), Q&A (Baidu, Sohu, etc.), email marketing, word of mouth, but also with other platforms.
p2p online lending platform to promote a lot of channels, as long as the heart to find, life everywhere there are channels to promote, remember to do a good job of promoting data analysis, you can always adjust the promotion plan.