Some of the labels that entrepreneurs carry can fuel their growth, but then there are others that can suffocate them. Thus, entrepreneurs need to tear off these labels that hinder their growth.
One, the role of changing the world and disrupting tradition
Before experiencing being labeled, entrepreneurs also experienced a wave of sensational god-making. These entrepreneurial gods usually have the power to transform the corrupt into the miraculous, and through something like Internet thinking, bring back to the center of public opinion an industry that seemed almost lost to the wheels of history.
This kind of god-making has given many later entrepreneurs a strong dose of chicken blood, and many bystanders a strong dose of chicken soup: people have placed more emotional trust in entrepreneurs, expecting them to realize dreams beyond their reach, and on the other hand satisfying their own psychological needs by believing in them.
The task of the entrepreneur is gradually defined as "change," either changing the world or overturning tradition. Even if it's hard to change anything, you have to be able to say something like, "I'm just trying to do my job, and my peers are going to lose their jobs.
But the only thing that's solid in this world are labels. Compared to the early Internet entrepreneurs who brought their own "freshness" attribute, today's entrepreneurs are facing an environment in which all fields have become saturated, products have begun to converge, and demand has been met by excess, which means that the space left for entrepreneurs to change and disrupt has been very limited.
So we see the "design energy excess" cell phone entrepreneurs are still not selling cell phones, "sinking to the square dance channel" of the traditional dealers are occupying the annual sales of hundreds of millions of channels.
Forced to change self encouragement, perhaps only destined to grow in the face.
Two, get financing on financial freedom
Want to get financial freedom through financing, either a liar, or a fool. The story of the liar is easy to be held up as a case of getting rich, the story of the fool is easy to be made up into a funny paragraph, the case and the paragraph in the social network is constantly spread, so there is also such a misunderstanding.
Mimi said hotspots, money, sex and profiteering are the most readable elements in social networks.
People in the age of social networks not only choose the WeChat articles they are willing to read, as Mimoun said, but even choose the information they are willing to get on the basis of this.
So when people on the road talk about entrepreneurship, a few key words frequently mentioned are basically linked to money.
Angel rounds, Pre-A rounds, A+ rounds, B rounds and then C rounds, D rounds ...... It seems that behind every letter of the alphabet linked to entrepreneurs, represents tens of millions and billions of dollars, a chip that can be used to achieve financial freedom.
But financial freedom means that "passive income is greater than active income", that is, the amount of income is no longer directly linked to the workload.
And entrepreneurs obviously don't have that right, as many startups have more debtors after they enter the financing process.
The financing they receive needs to be accountable to a variety of parties, including investors, partners, employees, users and third-party service providers, and a mistake at every step of the way can potentially loosen the entrepreneurial foundations.
Or let's explain it simply and crudely: it's a story of survivor bias: what you see is success, and what you don't see is failure.
Three, the amazing "one shoulder"
Exploring the unknown is indeed a happy thing, especially for the Internet industry, which is in a state of rapid change at any time and any place. However, chicken blood does not allow entrepreneurs to skip the reality of "blood", there are always some things on the road to entrepreneurship have to pull you back to the ground.
Similar stories can be made up, each of which can be found in startups with similar scenarios:
For example, you may be planning a new version of the product on line, trying to optimize the product experience, but the old office equipment can not support the operation of the new system, the new team can not be recruited in place because of the obsolete office facilities, when you are struggling to complete a round of The original windfall may have just slipped away ......
Or maybe you're burnt out on catching up and trying to get new features online before the competition steps in, yet you have no time to worry about the poor office environment, and the customers who come to visit you are secretly deducting impression points from their hearts because of the company's simplicity and lack of sophistication. Time-consuming and laborious to complete a round of purchasing and updating, the similar features of competitors may be so follow up ......
There is a classic paragraph in the startup circle. An entrepreneur can be the CEO, CTO, CFO, COO, and even serve as CWO (Chief WeChat Operations Officer), from procurement, finance, personnel, product to operations and even administrative cleaning and sanitation, entrepreneurs can be a shoulder to shoulder.
This looks very all-round and terrific, but the entrepreneurs did not do a good job in the busyness of the most important one O.
Four, sentiment has become a sufficient condition for entrepreneurship
Many entrepreneurs are relying on sentiment to open the door, Luo Yonghao sells cell phones talk about craftsmanship and sentiment; high-profile startups of high-profile startups, Levision's high-profile entrepreneurs, Jia Yueting, will be its internal letter to "Dominate yourself blindfolded and run wildly you will become the brightest star", so as to announce its financing information; Lei Jun in the nth conference released millet full metal Note 3, threw out "all my yearning" golden sentence, talking about the king of the coronation of the reflection and sadness; even has been cold, but also the cold, the cold, the cold, the cold, the cold, the cold, the cold. Sentimental; even Huawei has been very cold to play professional cards, before this also read out "obsession is a kind of faith".....
However, in the end, Luo Yonghao, traces are too heavy, business practices exposed, let people bored; millet also played well in the early stage, and then slowly a little "do"; Huawei went astray ......
Of course, it does not mean that this kind of "selling feelings" is bad. Sentiment should be the embodiment of the added value of the product, rather than a hat to "deceive" consumers. Sentiment should be the entrepreneur to survive the internal driving force, rather than let the consumer to buy the weapon. If the sentiment as a consumable, then soon run out of sentiment, and the product is not much progress.
So, it is still recommended that startups, entrepreneurs, or less talk about some sentiment, less drag some words, first spend more energy to do a good job of the product, listening to customers to go. Good things will talk, what impresses people is always the action behind the words, the physical object inside the package. With word of mouth, there will naturally be golden words.
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