Opening event planning program template (General 5)
In order to ensure that the activities to achieve results, often need to pre-formulate the activity program, the activity program is in fact for the activities of the factors related to the development of a written plan. So what problems do you need to pay attention to the development of activity programs? The following is my help to organize the opening of the event planning program template (General 5), welcome to learn and reference, I hope to help you.
Opening activity planning program 1
First, the background of the activity:
In order to celebrate the "Star Island International Fitness Club Wuwei elite club" opening, but also in order to increase the "Star Island International Fitness Club Wuwei elite club" through the activity. In order to celebrate the opening of the "Star Island International Fitness Club WUWEI elite club", and in order to increase the "Star Island International Fitness Club WUWEI elite club" through this activity in the WUWEI's visibility and influence, specially organized the opening activities.
Second, the purpose of the event:
① Expand the "Star Island International Fitness Club WUWEI elite club" in WUWEI influence and visibility
② Celebrate the "Star Island International Fitness Club WUWEI elite club" opening
② Celebration of the "Star Island International Fitness Club WUWEI elite club "
③ Attract the attention of the target audience to achieve the ultimate sales purpose
Third, the target audience:
① high-income and high-consumption of white-collar workers, businesspeople and so on
② love sports and curiosity of students and home women
Fourth, the target audience:
① high income and high consumption of white collar, business people and so on
② love sports and curious students and women
Fourth, the overall strategyFifth, the theme of the event
"Health and beauty"
Curvaceous body is not the patent of the ladies, more and more new age "Men" began to pay attention to their own muscle engineering, the requirements of the exercise is also more and more, exercise is not only an important way to shape a charming body, but also an important way to achieve the charm of the face, the health and beauty and fitness a perfect combination of fitness, so that the fitness of the people's health to add vitality, beauty and charisma.
Six, the details of the event
(a), the opening ceremony
1. Time: 9:18-11:00
2. Venue: the Star International Fitness Club Wuhui Club Square
3. Host: Anhui TV Entertainment Channel hosts to Tang Jing, principal of Tang Jing Dance Art School Tang Jing
4. Activities: opening ribbon-cutting, leadership speeches, investor speeches, group headquarters speeches, performances
5. Invited guests:
① Municipal Sports Bureau leadership
② Wuhu County leaders
③ an entertainment star
6. Invite the media
① Chaohu Television
① Wuhu County Television
② Wuhu County Television
6. ②Wuwei County TV station
③ Xin'an Evening News
7, staffing
Project Director: responsible for the arrangement of the entire event and the reception of VIP Miss Manners: responsible for welcoming the guests and the entire venue of the tea service.
Photographer: responsible for the opening ceremony of the whole scene recording, as well as the production of the scene after the implementation: responsible for the layout of the venue, as well as the debugging of equipment.
Transportation reception: mainly responsible for receiving VIPs, leaders and media to the venue.
8, mass participation
In order to expand the visibility of the influence, you can let more interested in the flow of people to watch the program.
Note: All invited media, guests, etc. to use the invitation card to show the Star Island International Fitness Club no for the elite club's sincerity and formality.
(B) Appreciation Banquet
1, Time: 11:18 ----- to be determined
2 Activities Venue: WUWEI Hotel Banquet Hall
3, Host: Anhui TV Entertainment Channel, the big to Tang Jing Dance School of Arts, President of the Tang Jing
4, Activity: investors to give a speech of appreciation, singers singing, violin or saxophone playing
5, Activity content: the investor's speech, singers singing, violin or saxophone playing <
5, invited guests:
① Provincial propagandist
② Wuhui County related leaders
③ Dawei guests
④ Peer guests and performers
6. Invite the media
① Chaohu TV station
② Wuhui County TV station
③ Xin'an Evening News
7, Staffing
Project Director: responsible for the reception and seating arrangements
Host: mainly responsible for the opening remarks of the cocktail party and the host of the program during the cocktail party
Miss Manners: mainly responsible for consulting and take the contract
Photographer: responsible for the whole scene recording, filming, and after the production
Transportation: mainly responsible for the reception of the guests, leaders and relevant media to arrive at the appreciation of
Note:
① All staff dressed in a uniform style, and wear a uniform format of the work card
② The above dates are for reference only, according to the company's personnel and the convenience of the work of the timely adjustment.
③ all promotional materials designed in a similar style or uniform
Nine, the materials required and budget
In order to ensure that the activities of the smooth running of the activities of the process of the compact and orderly, the rationalization of the operation of the funds, the development of the materials needed for the event and the relevant budget. Specific materials and budgets are as follows:
(a) the theme of the event materials and budgets:
Note:
① the specific amount of this activity planning and related budgets, there are advertisers and advertising agencies to discuss specific changes can be made reasonable
② pre-event preparatory period for the training of personnel refers to the entire activity of the overall training for the whole staff, aimed at building a good corporate image
② the preparation period of the staff training is the whole activity of the training for the whole staff. (ii) The pre-event preparatory staff training mainly refers to the overall training of the entire event, for all staff, in order to establish a good corporate image
(iii) The performance staff training for the participation in the performance and the special training of the relevant staff, in order to ensure that the performance is carried out in an orderly manner
(iv) Other contingencies are included in the (c) of the motorized costs
(b) Appreciation of the specific materials and budget of the banquet
Note: in the appreciation of the reception due to the fact that there are a lot of material Note: In the appreciation reception, as there are a lot of materials that are the same as the materials of the theme activities, we will not make any specific explanation here, the materials used in this reception that are the same as the theme activities are included in the theme activities. These materials are as follows:
① Preparation of materials before the event
② Media invitations, host invitations
③ Photography, Miss Manners
④ Reception vehicles
(C) motorized cost:
yuan (recommended motorized cost of the total cost of 8% -10%)
(D) the total cost of the budget This activity planning to do macro know, the actual practice can be organized according to the activities of the specific circumstances of the appropriate adjustments
opening activities planning program 2To welcome the students back to school, the supermarket special implementation of the promotional activities to provide college students with the best value for money all kinds of commodities, so that students have a pleasant new semester.
First, the purpose of the activity
1, the "new semester" as an opportunity to further publicize the overall image of the campus supermarket, the progress of the campus supermarket in the eyes of students in the credibility and reputation.
2, with the "new semester" to stimulate the consumer base, to attract the purpose of consumer groups and potential consumer groups, limit the expansion of sales, to achieve sales growth.
Second, the object of the activity
All college students and residents of the surrounding neighborhood
Third, the activity of the time and place
Time: March 1, 20xx --> March 10, 20xx. March 10, 20xx
Place: campus supermarket
Fourth, the theme of the event
"enjoy the super low price, the new semester offer".
V. Activity mode
1, during the activity period, every 3 days before the 100 to the supermarket. Customers city to get a bottle of Master Kong drinks, and a one-time consumption of 58 yuan can be free to get a hand cream; 78 yuan can be free of charge to get a delicate set of cups; 98 yuan can get a high-grade mouse; full of 108 yuan can be free to participate in the "shopping sweepstakes" activities:
Grand Prize: digital SLR camera (1);
First prize: 500 yuan supermarket shopping card (3);
Second prize: a large plush toy, valued at 200 yuan (5);
Third prize: a high-grade towel (20).
2, price promotions, during the event, all must-have life 70% off, food 20% off.
3, acquisition, branded chemical demolition products and pajamas as promotional items to sell, time for March 3 and 4.
4, limited purchase, the bag will be removed from the whole paper drawer, laundry detergent set as a limited purchase of goods, because the price of self-contained, so each person is limited to purchase 2 pieces.
Six, advertising with the way
1, in the activities of the site hanging large banners, highlighting the activities of the theme of content, but also has a campaign inquiry desk.
2, the arrangement of personnel in the campus display boards, dormitory posters about the supermarket promotional activities.
3, the arrangement of workers in the students to class, the road must be distributed leaflets.
4, in the school campus periodicals or newspapers to publish promotional advertisements.
VII. Preparation
Personnel arrangements:
(1) Arrange for a sufficient number of service personnel, and wear work cards or ribbons, easy to identify and guide service.
(2) There should be a certain number of order maintenance personnel.
(3) on-site counseling staff, sales staff should be clearly divided and to cooperate with each other.
(4) emergency personnel. (Generally by the guidance as, in case of governmental function departments to interfere with the situation should be timely public relations disposal)
First, the significance of the activities
The opening of the children's park of the money back or the brand expansion of the region is the first step of the crucial to determine whether to succeed in opening the region's market, its significance is very significant. Very significant, so the opening ceremony activities to be fully prepared, and force publicity; strive to hit the ground running.
Second, the purpose of the event
1, to create a festive atmosphere, and strive to get prosperous opening popularity; show strength, establish an image, expand the influence of the industry.
2, the rapid establishment of the popularity of the Children's Park, so that the good development of the region to pave the way to attract more customers to participate in the opening activities, so as to cultivate a solid consumer groups.
3, a good opening cast a good momentum, promote sales, enhance sales; but also to assess and improve the quality of personnel and sales skills, enhance the confidence of personnel and cohesion centripetal force.
Third, the activity time
2019 XX month XX
Fourth, the activity location
XXX District Children's Park
V. Activity Theme
Children's Park opening big payoff
Sixth, the preparation
(a), publicity: the way and specific operation of the pre-publicity
1, posters and outdoor advertising: in the fight for the mall side of the outdoor advertising space provided by the spray painting large ads, the effect is better; shopping malls handrail staircase glass, railing glass can be done in the store advertising space; community newspaper columns.
2, the neighborhood household publicity:
This is the most direct and most effective means of operation, but also the most complex method. Specific operation:
(1) two publicity groups to publicize, each group in two or more than two people, if the conditions limit a group of people can also be. The purpose of the publicity group is just two weeks before the opening, through one-on-one publicity with customers, constantly looking for and tracking customers, to understand the details of the prospective customers and needs, and ultimately the customers will be guided into the opening site can be.
(2) will be located within 5 kilometers of the regional division, the distribution of the basic balance. Each group is responsible for a region to carry out the work. Competition between the two groups, the competition indicators for the number of guidance into the park and the number of customers signing orders. Those who perform well are recognized with cash prizes and job promotions. According to the sales volume of each group for commission and other measures to mobilize the enthusiasm of salesmen.
(3) the content of the household publicity: the park's profile and introduction, opening activities detailed. It is worth noting that after learning about the situation of prospective customers to collect and organize, track, and keep communication with all the staff of the store, to find the right entry point for the opening of the opening can quickly do the card ready. On the day before the opening, publicity personnel should communicate with prospective customers on the phone to confirm coming to the store to participate in the opening activities.
3, flyer distribution:
can be arranged part-time 2-3 days in advance at the intersection, downtown or along the street distribution
4, the newspaper folder leaflets:
leaflet design should be a scene, the theme of the event is obvious. The production should reflect the grade of the brand. Do not use red, yellow monochrome printed leaflet form, no grade.
Release content:
a, opening information: time, location, title, reservation phone (can provide advance reservation)
b, preferential activities
c, paradise related information, cultural connotation of the main
d, about the participation in the opening of the lottery to participate in the method of participation and the issuance of gifts of information
Role: the folder of the newspaper release Propaganda effect is the most direct, the publicity coverage is also wide, the information is also comprehensive, the target customer base is clear, there are gimmicks will inevitably attract the attention of the public, and will be happy to participate in the activities held at the opening of the new store, thus achieving the effect of publicity.
Entrainment media: "× × newspaper"
Number of copies issued: × 10,000 copies
5, cell phone text messaging platform opening preview
Do not need to be sent all over the day, you can take the form of satellite positioning, focusing on a 3-kilometer radius of the residential district to send. That is to say, positioning to send.
6, the city children's channel publicity
You can cooperate with the local children's channels, radio stations, opening publicity.
7, buses, cabs, rear window glass advertising promotion.
8, the city community network, moms in the network to moms point of view to write soft text, send pictures to promote.
9, around the neighboring kindergartens, early childhood education institutions to contact and interact, invite kindergarten children and elementary school students to play in the park, experience.
(B), the opening activities of the site layout:
1, outdoor layout
a, the building hanging congratulations on a number of straight banners; (specific slogans to be discussed)
b, the building in front of the building or on the roof cast congratulations on the language of hydrogen balloons (also known as the lift-off balloon) a number of. (The surface of the ball shows the ** ** *******). (Spherical display ** Children's Park grand opening)
c, Paradise roadside can be inserted some colorful flags
2, the entrance to the layout
a, the gate laying a large red carpet (red to set off the opening of the festive atmosphere), red carpet on both sides of a number of flower baskets, full of warmth, auspiciousness, festivity;
b, the entrance to the installation of a large inflatable arches, majestic and spectacular, the arch is set up on either side. The arch is majestic, above the paste content for: "Warmly congratulate the ** Children's Park ** store grand opening"
3, Paradise within the layout
Paradise should be hung more than a few balloons, the style of red and yellow tones as the main theme, reflecting the enthusiasm, red-hot, celebratory!
4, the arrangement of gifts
Gifts should be placed to have momentum, the heap should be large, giving people the feeling that a lot of gifts, very valuable and so on. The purpose is only one, to attract the attention of passing customers, to create the opening of the popularity.
(C), the opening activities of the staff arrangements
1, gift delivery (1 person) (pay attention to the delivery of the children's names and contact information should be registered before)
2, the registration of customer information (1 person) (to be prepared to prepare a workbench, printed forms, pens, forms containing names, phone numbers, date of birth, address)
3, the card and cashier (3 people)
4, the maintenance of order in the park (2 people)
5, the maintenance of order outside the park (1 people)
6, outdoor personnel guide (2 people) can assist other positions in due course
(D), the items to prepare
1, dolls, 2 (to the more popular cartoon characters to do the recent dolls)
2, prizes, raffle boxes, raffle tickets
3, customer information registration book, pen
4, annual card, quarterly card, monthly card, joy card
5, change
6, flyers
7, balloons
8, salute
VII.
8:00 All the staff in place to the post, do all the preparatory work before the celebration;
8:30 Open sound, play beautiful songs, active scene;
9:00 Salute to the opening;
9:30 Mannequins in the shopping mall upstairs and downstairs to guide the clamor to make a momentum;
10:00 Start! Drawing activities
Eight, the cost of the budget
1, publicity costs
2, the cost of prizes
3, the cost of materials
4, the funds
Nine, notes
1, the choice of opening days, it is best to set a weekend or holiday. The best set on weekends or holidays, so that the popularity of the more prosperous; and need to pay attention to the climate, is not suitable for opening on rainy days, rainy days people inconvenient to travel.
2, the opening day staff uniform dress, show the park management standardized, professional.
Purpose:
To create an atmosphere for the opening, to gather people for the opening, and to publicize the xx supermarket "one-stop" shopping new ideas. strong> Activities
First, the manufacturer activities:
Vendor promotional arrangements: (not yet determined the specific content) such as:
1, Nestlé off-site free samples
Activity time: January 1-2
p> Activities:
Specific arrangements: manufacturers are responsible for the purchasing department, the marketing department to assist
Activity site: 4x1 square
2, Danzig off-site large-scale promotions
Activity time: January 2 - 4
Activity: off-site lottery
Activities: the off-site lottery
The event was held at the same time as the event, but it was not a major event, so the event was not a major event. p> Specific arrangements: the manufacturer is responsible for the purchasing department, the marketing department to assist
Activity Venue:
3, Silport off-site promotions
Activity time: January 4 - 6
Activity Arrangements:
Related support: the manufacturer is responsible for the purchasing department, the marketing department to assist
Activity Venue: the manufacturer is responsible for the purchasing department, the marketing department to assist
Activity Venue: the purchasing department, the marketing department to assist
Activity Venue:
Second, Mei Jie's own promotional arrangements:
(a) DM special promotions - 16,300 yuan (income of 7,500 yuan)
1, the launch of a series of well-known brands, sensitive commodities, ultra-low-priced limited edition of the snatch activities;
The launch of 120 or so SKUs of the market. p> Launch of about 120 SKU's special price activities. --Purchasing Department is responsible for
Crazy rush goods: 4 per day, 4x5 = 20 (SKU) --- negative gross profit (post 10000 yuan)
Specials: 50 (SKU) - zero gross profit (charge 50 yuan / one = 2500 yuan)
Branded goods: 50 (SKU) - charge goods (charge 100 yuan / a = 5,000 yuan)
(B) publicity program - xxx follow up - 7,180 yuan (income of 3,000 yuan)
1 Radio media: Taining station once;
Release date: December 18-28
Content: opening promotional ads, ultra-low price of limited goods (20SKU)
Soft ads and xx supermarket ads for 1,000 yuan
The xx Daily News reporter for 200 yuan
2, banners:
Banners along the street: 50 60x50 = 3,000 yuan (including business registration fees)
Content such as:
Supplier: China Avon Cosmetics Limited congratulations on the opening of xx supermarket!
Supplier 40, 100 yuan each, 40x100 = 4000 yuan
Related units: Taining County Bureau of Industry and Commerce congratulates the opening of xx supermarket!
3, balloons 10,000 - 3 days before the opening (operation to send two employees responsible for inflating)
0.15x10,000 = 1,500 yuan
4, sticker ads in the car
Specifications: 0.4x0.2 = 0.08 square meters / strip
Content: Please keep the compartment
Family shopping one-stop daily affordable good life
Quantity: 100 x 0.08 square meters x 50 yuan per square = 400 yuan
5, the unit building adhesive backing ads
Specifications: 0.12x0.18 = 0.0...
Opening activities planning program 5
First, the purpose of the activity
1, through the opening activities to gather popularity, attracting pedestrians to watch, the formation of word-of-mouth publicity, to achieve the effect of dissemination, and further expand the brand of Jiajiazhi in a certain range of visibility, reputation.
2, through the activities to attract consumers into the store, and strive to contribute to the purchase of the first time consumers patronizing the store.
Second, the publicity strategy
1, in the main street hanging large outdoor advertising or light pole light box advertising, generally short-term advertising, close to the new store near the main opening of the special, released opening time and surprise activities, before and after the opening of about 10 days is more appropriate.
2, one week before the opening:
① to the commercial district, key neighborhoods or residential areas to distribute DM flyers, mainly to convey the opening information and the opening of the surprise activities, stimulate consumers to participate in the purchase of desire;
② conditions allow, you can find a strong local newspaper and media cooperation, flyer entrainment publicity;
③ funds allow. Can also be publicized through the newspaper media, television.
3, three days before the opening:
Strengthen the promotion efforts, the use of SMS platform to release the opening information, placed around the business district floating air ball, hanging under the banner of the opening ceremony and the new store adjacent to the street and hanging banners on the main street to create an atmosphere of opening, to enhance the stimulation of passing pedestrians, for the formal opening ceremony to do the work of preheating.
4, the day of the opening, can be in the vicinity of the main street parade publicity, to attract the attention of pedestrians, the release of opening information and activities.
5, one week after the opening: continue to open when the heat, according to the local consumer habits to introduce new promotional programs to ensure that traffic and sales.
Three, the activities of the project set
1, the opening ceremony ribbon-cutting ceremony.
2, promotional activities.
Fourth, the activities of the site layout
1, the new store entrance arch, floating air ball, banners and appropriate specifications of the vertical banners (from the new store store where the building is suspended from the upper floor and down).
2, in front of the new store along the street laid red carpet, carpet length of x meters.
3, in the new store door on both sides of the left and right placed in the opening ceremony flowers blue.
4, the opening day to ensure that the new store manpower, staff with Jiajiazhi unified standard clothing stand on both sides of the new store entrance or entrance to welcome guests, and with the guests into the store to help guests to introduce and clip the package, etc., as far as possible to strive for one-on-one tracking (x days before the opening).
5, sound, microphone equipped and debugging.
5, the opening ceremony process
x point before: now set up and sound debugging
x point before: all the activities of the staff to the full
x point to x point: the company's head of department and other all the participants to the full, to the scene to coordinate the work and for the opening of the site to enhance the popularity.
x:00 to x:00: drums and marching bands to attract passers-by and create a popularity index.
x:00 to x:00: the ceremony officially began by Lu briefly announced the opening ceremony, and announced the start of the lion dance show, while leaders, guests can visit the Jubilee store in a round of applause began to appear on stage in the Chinese traditional program "Lion Dance Show". The performance of the lion dedication (mouth spit out the family know Jubao store, the opening of the subtitles)
x point to x point: the end of the activities, the new store as usual, the site selling products, sales staff to publicize promotional activities (from time to time, shouting promotional activities in the mouth), the introduction of the membership card discounts and other activities to continue. In order to continue the shopping boom at the opening of the Jubilee store, the promotion can be extended for x days, with the aim of increasing the rate of entry and promoting sales.
Six, the activities should be prepared before the start of the matter (activities in place before the start of x days)
1, contact arches, balloons, banners production company, communicate the release content, release time and price negotiation and sign a contract.
2, DM flyers, posters and other promotional materials design and production.
3, if you need to publish ads, contact the local outdoor media or television, newspaper media companies, communicate with the release of content and price negotiations and sign a contract.
4, to open the promotional program, opening gift preparation, promotional gift preparation.
5, contact the local lion dance team, communication performance time and price negotiation and sign a contract.
8, ribbon-cutting props preparation (red band, tray, scissors, white gloves).
6, red carpet preparation (rented or purchased), the new store opening baskets purchased and ensure that the opening day of the normal arrival at the store.
7, hosts, leadership speeches, media release preparation.
8, customer data card preparation, do a good job of customer data archiving (for the opening of the new membership card users).
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