Friends who are familiar with the trend culture know that the trend is changing rapidly, and it is becoming more and more important to catch players' eyes at once and leave a deep impression on their minds. You know, the "tide" of the trend will never stop. It is not easy to stand out and become a "popular fried chicken" for a while. Being a long-term "shoulder" in the trend circle will only be more difficult.
Photo: high.org.
As the saying goes, the waves behind the Yangtze River push the waves ahead. If you are not stable enough in the waves, it is only a matter of time before you are pushed to the beach. Speaking of the "anchor needle" of the trend circle, I think everyone has different answers in their hearts. If you ask me, G-SHOCK has to be mentioned.
Image: Gravity impact
G-shock x i.c.e.r.c. frogman
Although my brother Nam is not a hardcore G-quake player, I am still a person with several G-shocks. Sometimes I feel that wearing G-shock is like walking side by side with a knowledgeable friend, because to a certain extent, it knows much more than I want to know. For example, G-SHOCK's most famous achievement in trend culture.
Image: Gravity impact
G- shock x clot
G fans all know that G-SHOCK has a lot of co-branded watches that everyone talks about, and I also know that it may not be finished in three days and three nights. Let me give you a few impressive examples. First of all, I once owned (in my dream) two fluorescent colors DW-5635-9 and DW-6935-4, which were launched by NIGO in cooperation with the father of G-SHOCK on the occasion of its 35th anniversary. Unprecedented details and NIGO's blessing are simply G-Shock's dream watch.
Image: Gravity impact
If NIGO's two G-SHOCK models can only be viewed from a distance and can't be laughed at, then I think their joint models with the fashion house BEAMS are closer to us. Every year, the light beam sparks with G-SHOCK. Last year's "Clear Skull" series won my heart, and the transparent material echoes the silver on the dial, which is very futuristic.
Images: concepts
BTW, BEAMS released the latest season's joint watch with G-SHOCK a few days ago. It is also made of translucent material, but it is interpreted with different colors and designs, showing a unique visual effect, and it is also covered with retro plastic packaging. Interested friends can pay attention.
Image: light beam
Besides trends and fashions, G-SHOCK also dabbles in art, for example, in cooperation with American street artist keith haring, with DW-5600 as the keynote, keith haring's famous graffiti patterns are printed on the watch band and dial, which has a strong sense of contrast. I have to say that this has brought us closer to art.
Image: brandswalk
It is not difficult to see from the above example that G-SHOCK has its own influence in many aspects. Take the watch as the carrier, endow it with various cultural meanings, make the watch no longer just a watch, make it a trend item integrated with the trend culture, become a powerful promoter of the fashion industry, become a disseminator of art, and become a "good friend" who can talk with you about music, animation and so on.
Photo: freshnessmag
G-SHOCK x N.HOOLYWOOD
So you think that G-SHOCK can gain a foothold in the trend circle all the year round just by these things? The answer is obviously no, you know, G-SHOCK has always been "omnipotent", and its "talent" is certainly not limited to watches. It is also keen to hold some offline activities to strengthen cultural exchanges between people, such as the "G-Shock Fans festa" held in Japan on the occasion of the 35th anniversary of the birth of G-SHOCK.
Image: G earthquake. Local officials
There are many sports, such as surfing, skateboarding, dancing, football, basketball, BMX and so on. You can enjoy exciting games, or you can join in and experience sports that you have never tried before and experience the "heartbeat" brought by that kind of sports (I really want to surf). It is worth mentioning that the activity is free, and the gospel of Bai Piao Party is haha.
Image: G earthquake. Local officials
I know that some big bosses ask, why are they all foreign activities and not domestic ones? Yes, the domestic "head-on" activities are multi-street cultural activities organized by G-SHOCK. Street dance, three-person basketball games, BMX, skateboarding and other games will definitely make you addicted. Such offline activities can make friends who really like and are ready to participate have a more intuitive feeling about these sports and cultures, which may be the charm of G-SHOCK besides making watches.
Image: Gravity impact
It is worth mentioning that in addition to offline activities, a series of watches have been launched to "interact" with G fans, which will drive more people to experience and know different cultures. So how can it miss the increasingly mature trend culture in China when it pays so much attention to cultural communication? Recently, the blockbuster series found ROARINGWILD, a local trend brand, to launch a brand-new joint-name watch "two-pronged". I will take you to see it first. ROARINGWILD's GA- 140DC- 1APRRW has made great efforts in design on the basis of GA- 140, creating a different flavor with tattooed lines and unique details.
Friends who are familiar with ROARINGWILD know that as an indispensable force of local trend brands, this collaboration with G-SHOCK is of great significance. The watch is decorated with a wild thorn pattern, and there are "ROARINGWILD" signs at both ends of the strap near the dial and on the back of the watch, as well as a specially designed wind vane pattern to express the rising trend of street power in China.
It is worth mentioning that this ROARINGWILD cooperative suit, in addition to a personalized watch, also includes a trendy belt, and the colors of black and fluorescent green collide, which makes you more handy to match. In detail, tattoos "ROARINGWILD" and "G-SHOCK" indicate identity. It can be said that buying is earning.
Speaking of G-SHOCK's "strength"-packaging box, as a sincere joint cycling, limited joint gift boxes must of course be arranged. This time, the fluorescent green thorn design corresponding to the watch is adopted, which makes you impeccable from the outside to the inside.
Think this is over? Not yet. In addition to cooperative models, there are more models to choose from in this season's theme series, namely AWG-M 10SDC- 1PR, GW-B5600DC- 1PR, GA-140C-1PR and GA-. With dark black as the background, the dial, hands and details are decorated with striking fluorescent green, which is low-key and has many characteristics. Let's continue to feel its tenacity.
Having said that, we also come to the point that everyone is most concerned about, that is, the sale information of limited cooperative funds of G-SHOCK x ROARINGWILD. This joint series will be pre-sold in JD.COM Casio Watch Flagship Store and Casio JD.COM Self-operated Store on June 1 day, that is, today. Then it will be officially released on June 18, so Meng Ge, seize the opportunity.
Finally, let's go back to the question in the topic, how to "carry the handle" in the trend circle for a long time. I think G-SHOCK is undoubtedly a good example. Compared with fashion items, I think it is more like a cultural communicator, passing different cultures to everyone through watches. I believe that G-SHOCK will bring more surprises to our G powder in the future.
Then it's welfare time. We will send a G-SHOCK sports kettle to our friends to make it work! Raise your hand and look at your G-shock. It's just the right time, and it's time to get off work, that's all. Bye bye ~
Photography: young
Graphic design: Jeremy