The reasons for the gym's loss are generally as follows:
The site selection is incorrect, the analysis of surrounding consumer groups is not in place, the promotion is not in place, the sales ability is insufficient, and the fitness coach team is inexperienced.
First of all, we should analyze why our gym is losing money, find out the main reasons, and then make a detailed promotion and drainage plan according to the situation.
1. If the location is not good, there is no way but to continue to operate in another way without closing the door.
2. If the sales member team has poor business ability, take the time to replace it and find a professional team to take over.
3. If the skill reserve of the fitness instructor team is poor and can't serve customers well, we should also take the time to replace it. A gym with good performance must be based on the sales membership system to attract members who buy cards, and a large part of the remaining performance comes from the class fees of fitness instructors.
Find the above points, and then think about how to make a profit through drainage. Gyms must ensure good viability in order to walk longer. Otherwise, even if the customer is drained, you can't keep the same loss!
Secondly, we should have a certain positioning for our gym, check the surrounding consumer groups, whether the gym is a low-end, high-end or characteristic course, and determine our selling point and the competitiveness of our peers around us!
Finally, targeted publicity, good activity planning, providing preferential policies and good services. It is suggested that the questioner consult a professional gym operator, which will give a more professional and practical plan.