Leisure time is a period of great development of social sports. The traditional concept of pure physical fitness has developed in the diversified directions of fitness, intelligence, leisure and entertainment. Multi-polarization of project objectives leads to diversification of projects. As the main functional department of the State Sports General Administration to implement national fitness-Social Sports Guidance Center, in the past ten years of social practice, we found that besides the sports projects under the jurisdiction of the center, there are more than a dozen new projects that need national recognition, project approval and government promotion every year. From traditional bullfighting, dog racing and cricket fighting to playing mahjong, fighting landlords and tractors; From modern robot wars to online e-sports, it can be described as everything.
From a large number of media reports, letters from the masses and various events around us, we also find that the people are constantly creating new movements, not only at home, but also abroad. Every year, some sports are introduced to China from abroad, such as darts, paintball guns, outdoor survival, outdoor sports, adventure rafting and so on.
The diversification of social sports in leisure time promotes the segmentation of sports market and sports crowd, which will inevitably lead to the operation of sports events aimed at market segments. Traditional sports only include the Olympic Games and mass sports represented by Tai Ji Chuan and broadcast gymnastics, while recreational sports and leisure sports aimed at games, leisure and socialization are neglected. In the leisure time, the multi-polar sports goal inevitably requires the diversification of competition forms, so that competition activities can meet the requirements of different market segments more pertinently. In fact, although the sports market in China is still in its infancy, objectively, people have inadvertently divided the sports consumption market. Traditionally, sports include Olympic events and non-Olympic events, competitive sports and mass sports. However, with the changes of the times, the classification of sports events is also diversified.
According to the use, it is divided into fitness, intellectual health, leisure, entertainment, socialization, competition and performance sports;
According to the crowd, it can be divided into boss sports (horseback riding, golf), white-collar sports, blue-collar sports and peasant sports;
According to age, it can be divided into children's sports, youth sports, young and middle-aged sports and old-age sports;
According to the venue, it can be divided into outdoor sports, outdoor sports, indoor sports and table sports;
In addition, there are some new sports phenomena that accompany the development of the times and high technology, that is, e-sports.
According to timeliness and popularity, sports can be divided into traditional sports and fashion sports;
The development of social sports is dynamic and different. Looking at the development process of these social sports events, we can find that their development curves are dynamic. Some projects have developed flatly without any ups and downs; There are also some projects that have been popular for a while, even for a while, but they are short-lived and fleeting; Other projects are basically half-dead. However, we also found that some projects have strong vitality, and under the deliberate promotion of merchants, they have inadvertently developed into large-scale in the crowd. In the crowd, some new projects become fashionable, sought after and become a trend every year.
The popularity of different projects varies with time and space. In other words, people in different periods and regions like different projects, but some popular projects in society have relative stability and identity in time and space. These projects have a relatively sound organization and competition system, including international and domestic professional organizations and clubs, competitions at all levels around the world, and a large number of loyal followers and enthusiasts.
The collective project team has strong operability, which can accelerate the spread and standardize the popularization. We also found the fact that some selected projects enable such a group of projects to be aggregated, and the continuous competitive operation may become the driving force to promote the development of the aggregated project as a whole and all the projects in it, and even the surrounding projects. For example, the emergence of extreme sports is only a matter of nearly ten years, but it soon became popular all over the world. The extreme sports initiated by the United States has gathered more than 20 exciting and visible events, put forward the concept of challenging the limit, and promoted it through ESPN, the largest TV station in the United States, and soon became a mature and highly commercialized competitive event loved by young people. Because extreme sports are aimed at young people and the target market is very clear, it provides the best comprehensive media for businesses pursuing the same target market. When extreme sports appear in the form of sports meeting or sports festival, it is strongly supported by sponsors. Similar successful events include the national fitness exhibition held by the social sports center in recent years and the fashionable ball games held by the small ball center.
According to the above viewpoints and facts, we believe that after China entered a well-off society, with the increase of China's economic aggregate and the change of economic system, due to the influence of China's national fitness strategy for many years, and with the improvement of people's sports consumption level and the enhancement of sports awareness, there objectively exist a number of social sports that are generally accepted and participated by the people and are popular and healthy in the current society, with the purpose of fitness, intelligence, entertainment, leisure and performance. Its specific contents include not only the projects approved by the General Administration, but also those healthy competitive, intellectual and recreational projects that have not been carried out as official national sports, but have been accepted by the people. This program has stood the test of time, expanded to a certain extent and solidified relatively, and has become a fashion trend. Among them, projects with competitive and performance functions urgently need a performance stage. If it is operated collectively and displayed in the form of sports meeting or sports festival, it may become a boutique event that leads the national fitness trend and promotes the development of the project. We gave such a project a fashionable name-fashion movement.