1, the real entrance to great health is not medicine or preventive medicine, but agriculture, which is healthy food, the energy of cultivating and planting old seeds and healthy organic agricultural products in natural farming, and their healthy, timely and efficient storage and transportation methods, rather than harmful chemical preservation storage and transportation methods.
2. The way of selling and ordering is a truly efficient grain storage and transportation mode and channel mode, which reduces blindness and invalid storage and transportation losses.
3. Source quality and even process control, including visual agriculture, user experience and word-of-mouth communication, are long-term good marketing methods for healthy organic ingredients, which will have a very solid long-term brand value.
4. The neighborhood trust value accumulated by the community for a long time is greater than any brand packaging, marketing strategy and laboratory testing and analysis quality control, which is a feasible low-cost quality trust path under the current trust crisis and reputation crisis.
Under the circumstance of environmental pollution and inappropriate lifestyle, more and more diseases appear, and health has become a serious problem. As an energy source, the demand for healthy ingredients is becoming more and more obvious and vigorous.
However, due to bottlenecks such as channels, publicity and trust, rural organic food cannot reach consumers effectively, and consumers cannot obtain production and supply conveniently, stably and efficiently. Solving this information, trust and channel obstacle has become a very meaningful social work, and demand determines the success rate of this cause.
6. Effective supply and demand docking and order-based production with sales can also reduce the blindness of production.
7. This effective matching of supply and demand can not only increase farmers' income, but also solve the food safety pain points of urban residents. It is a concrete action measure in line with the national strategy of precision poverty alleviation and rural revitalization, which is bound to have market and commercial value, not only promoting rural employment and economic development, but also promoting employment in circulation and sales channels.
8. Due to the market spread of healthy ingredients, with the strengthening of market channel capacity, the stimulation of its economic benefits can guide farmers to consciously move closer to organic agriculture, realize the win-win situation of social diversified values, and enhance the benefit value of agricultural products. Healthy planting methods are also conducive to protecting the health of rural water and soil environment, thus achieving sustainable farming and management.
Second, the market plan of community marketing
1. Order-based sales of community group purchases ensure the accuracy and efficiency of sales, which will inevitably reduce the blindness of procurement, warehousing and transportation, reduce various related expenses and costs, and give consumers more affordable prices.
2. It is a sustainable and healthy business that is highly differentiated from agricultural products in other channel markets, obtains loyal users, has high repurchase rate and great commercial value, reduces marketing costs, and accumulates channel brands and trust.
3. Experience economy truly realizes that quality is greater than brand, returns to the essence of commercial value, puts an end to commercial deception and fraud, and solves the biggest cost in business: trust cost. Therefore, source quality control is the foundation and lifeline of all products.
4. Agricultural support communities have smaller business radius (localization) and shorter business links to improve efficiency and realize higher channel value.
Three. action plan
1. At the beginning, take a residential area as a model market to obtain stable customers and stable product experience.
2. Set up a centralized procurement and quality control center in the country of origin, and strictly control the source.
3. Community ground stores and online WeChat groups complete product landing with product experience and endorsement by surrounding users respectively. And continue to complete the running-in of organizational stability and fluency in fixed-point procurement, warehousing, transportation and distribution.
4. Under the conditions of stable links, stable users and stable quality control, storage and transportation, we began to penetrate into the surrounding markets, and established marketing promotion and reward schemes and promotion schemes, but the implementation of all this depends only on users, not the channels themselves. Channels only design systems and schemes.
5. Establish a more regional ground setting and online customer acquisition process plan, do mode fission training, and upgrade the storage and transportation logistics plan at two levels. However, subjective publicity should be avoided as much as possible, and an institutional interest mechanism of spontaneous publicity by customers should be constructed.
6. When the market circulation reaches a certain scale, improve the process standards, division of roles and responsibilities, quality control standards, service standards, financial standards, copywriting materials and speech standards, as well as profit distribution and sales incentive standards of distribution points, and operate according to the company when conditions are ripe.
7. Further improve product packaging, product brand promotion, storage and transportation schemes, and make good plans and preparations for the wide-area Internet market.
Four. cooperation project
1. Suppliers need to establish their own quality declaration guarantee and product stability guarantee.
2. Suppliers shall provide effective qualifications, breeding and planting plans and standards, technical schemes and relevant certificates, and accept supervision.
3. In order to open the market and quickly complete the customer experience, suppliers need to provide relevant price support, payment period support, promotion support, positive packaging improvement adaptation and storage and transportation response in the early stage, which will effectively promote the ice-breaking development of strange markets.
4. After opening the market, the supplier should do a good job of backup support, provide perfect product graphic (video) materials, parameters, selling points and copywriting marketing words, and continue to deliver them to the channel side, requiring special personnel to cooperate and communicate and respond quickly.
5. The supplier should provide a perfect after-sales process to ensure that users and channels have no worries, especially the quality commitment and guarantee, so as to lay a solid market foundation.
6. Suppliers and channels discuss the sales incentive plan together to expand the market and improve the enthusiasm of market development.
The verb (abbreviation of verb) is the framework agreement above, and the attachment is as follows:
1, company qualification and related documents, quality commitment letter, after-sales commitment letter, technical method certification materials.
2. Product catalogue, supply price and promotion plan.
3, packaging storage and transportation scheme and standard.
4. Electronic version of product materials, specifications and parameters, and marketing copy (one set).
5. Name and contact information of the special contact person. Network communication, cooperation and enjoyment. A legal and effective text transmission method (email).
6. Settlement method, account and account period.
7. Dispute settlement.
8. Identification and handling methods of quality and safety accidents and other accident responsibilities. Emergency coordination communication mode.
Signature and seal of the person in charge of the community channel of the college (word)
Signature and seal of the person in charge of the supplier (word)