COFCO Group Co., Ltd. is a fortune 500 enterprise, the largest grain, oil and food enterprise in China, a central enterprise, and a leading diversified product and service provider in agricultural products and food fields in China. Committed to building a grain, oil and food enterprise with the whole industrial chain from the field to the dining table, and building a city complex with a full service chain.
Use renewable natural resources to provide nutritious and healthy food, high-quality living space and life services for human beings, and make contributions to the prosperity of people's lives and the prosperity and stability of society. The brands of COFCO include agricultural products, food and real estate hotels. Joy City is an "international youth city complex" carefully built by the strategic deployment of COFCO's commercial real estate sector.
Strategic positioning
Customer-oriented, covering from the field to the dining table, that is, from agricultural raw materials to end consumer goods, including planting, warehousing and logistics, trade, processing, breeding and slaughtering, food manufacturing and marketing. Through systematic management of the whole industrial chain, effective control of key links, and organic coordination among industrial chains, the overall core competitiveness will be formed, and safe, nutritious and healthy food will be devoted to achieve comprehensive, coordinated and sustainable development.
The new logo of COFCO conveys the corporate philosophy of "the source of nature, remoulding you and me", creates a sunshine culture of "big COFCO has no boundaries", promotes the coordination of COFCO's organization and business, and comprehensively enhances the overall brand image of COFCO. Maximizing value not only reflects the efficiency and purpose of COFCO's operation, but also is the inevitable requirement of China's socialist market economy for state-owned enterprises.