Since the 1960s, there have been some different ideas, such as environmental protection, planned development, restoration of natural ecology, simple life and so on. And "anti-design" and "green design" also appear in the design field, aiming at restraining excessive material design, production and consumption behavior of human beings, paying attention to the emotionalization of design, making human beings live in harmony with the environment and realizing the goal of sustainable development.
Green design is not just a fashionable slogan, but a matter that really concerns everyone's vital interests. Today, with the theme of "green and low carbon", people hope that by changing people's lifestyles, it will have a good impact on future development, and at the same time bring more diverse and challenging design themes to the design community. Since "green design" is so important, how should the concept of green design be reflected in other design activities? As the most famous poster design, it should constantly develop and change under the influence of green design concept.
First, the development of green design research
1. Introduction to Green Design
Green design is an international design trend that appeared in the late 1980s. Green design reflects people's reflection on the environmental and ecological damage caused by modern science and technology culture, and also reflects the return of designers' morality and social responsibility.
Green design, also known as ecological design, pays attention to the ecological balance between man and nature. Its basic idea is to incorporate environmental factors and pollution prevention measures into all design links at the design stage, take environmental performance as the design goal and starting point, and strive to minimize the impact on the environment in the whole design process. The core of green design is "3R", namely Rece, Recycle and Reuse, which not only reduces the consumption of materials and energy and the emission of harmful substances, but also makes the design results easy to classify and recycle or reuse.
2. The guiding significance of green design concept to design.
Green design is not only a technical consideration, but also a conceptual change, which requires designers to give up over-emphasizing the novelty of design in appearance and visual effects, and focus on real innovation to make the design simpler and more lasting.
The key points to be considered in green design include: material selection design; Manufacturing process design; Recyclable design; Detachable design; Packaging design; Logistics design; Service design; Recycling design, etc. Committed to minimizing the impact of the whole design process on the environment and achieving the unity of artistry and practicality.
3. The main ways of green design
The first is modular design. According to the different performance of different functions or the same function in a certain range, a series of functional modules are divided and designed. Through the selection and combination of modules, different designs can be formed to meet different needs. Modular design can not only solve the contradiction between design and manufacturing cycle and production cost, but also update the design quickly and improve the design quality, which is beneficial to the disassembly and recycling of abandoned design works. More importantly, it also has flexible and convenient space, artistry and practicality, which can improve the competitiveness of design works.
The second is the circular design. Recycling design is not only a recycling design, but also a means or method to realize generalized recycling, that is, a series of problems related to recycling are considered when designing and creating, such as the possibility of recycling product parts and materials, the value of recycling, the way of recycling treatment, the manufacturability of recycling treatment structure and so on. , fully considered, so as to realize the full and effective utilization of spare parts and materials resources and energy, and minimize environmental pollution. Combination design, detachable design and green packaging design are also consistent with green design in connotation. If natural materials are used, they are embodied and used in the means of production in the form of "unprocessed"; The simple and nostalgic style and the careful integration of "high-tech" factors make users and experiencers feel that the design works are amiable and warm; Practical energy saving; Emphasize the economy of using materials, abandon useless functions and pure decorative style, create vivid shapes and return to classic simplicity.
4. Poster design trends
Design always comes from life and is higher than life. The development of design can not be separated from the development of society. The changes and preferences of design styles also reflect people's living conditions to some extent. In the poster design in recent years, the poster design is also constantly breaking through.
Under the packaging of green design concept, posters also try to seek breakthroughs and development in materials. Posters, as symbolic objects, exist in paper form and spread information. The quality of paper is the foundation and matrix of poster design, which makes the poster design have a real state of existence. With the passage of time and the development of design ideas and artistic concepts, posters are rich in content, but there is no big breakthrough in communication and expression, and posting or hanging remains the same.
Just as poster design tries to constantly enrich and change materials to reflect green design, with the development of society, poster, as a popular way of information dissemination, has changed the traditional plane static form in 2 1 century and is changing to a new form. For example, because of its interactive, comprehensive, interesting, strong sense of scene and strong information carrying capacity, dynamic posters are more in line with people's reading methods in the information age and represent the new direction and trend of contemporary poster design and development. The new poster form embodies the concept of green design from the aspects of innovation and emotional expression.
Second, the interaction between green design and poster design
1. The connection between green design and poster design
As green design has guiding significance to the whole design field, as mentioned above, the characteristics of green design, such as economy, innovation, recyclability, modularity and emotionalization, are also consistent with the concept of poster design. Combined with the artistry and communication of the poster itself, this paper discusses the significance of the poster from the perspective of communication and practicality under the condition of low-carbon life and energy saving, so as to make the poster spread more effectively, have a lasting impact and enjoy the fun repeatedly.
2. Analysis of green elements in poster design
From our life experience, things are always changing from material level to spiritual level, which, like Maslow's hierarchy of needs theory, has risen from physiological needs to self-realization needs. Design develops with the living standard, and higher-level demand requires higher-level design. Green design is to meet people's higher-level needs, so the element nodes of green design should be progressive from material-form-emotion.
To sum up, posters, as a mature art form, did not "die out" under the attack of diversification and informatization, but found a new situation in line with the development of modern life with the development of the times and the efforts of all designers. It is not only a formal innovation, but also a continuation of meaning and concept. It is an interpretation of green design, because green design is not a high-tech "the Monkey King jumping out of the stone", but a better combination of resource integration and breakthrough in learning from the experience. Poster will not disappear easily, because it is trying to find changes and become a part of green design.