The People's Physical Examination Center takes "future physical examination" as the health concept, and health management provides everyone (each institution) with full consultation services before, during and after physical examination, including health consultation, physical examination, follow-up planning, health guidance and on-site service. When customers have problems, they can also provide medical registration, full-time agency, full-time escort and other services, and the health management system is very sound.
According to the standardization requirements of the international IS09000, the People's Physical Examination Center has established a scientific, reasonable and efficient health management standardization system process. All members' physical examination results are entered into the computer health management system, and senior experts analyze and evaluate the physical examination results, provide accurate health examination evaluation reports, and tailor personalized health management plans and follow-up services for members. In addition, the People's Physical Examination Center has established green channels with a number of tertiary hospitals in Beijing to provide thoughtful services for patients' follow-up treatment, medical treatment, registration, consultation, referral and hospitalization.
The core idea of people's physical examination is' future physical examination', that is, taking physical examination as the first step, carrying out long-term health management on a short-term basis, and finally helping people do a good job in health. From the very beginning, people's physical examination put the market positioning of physical examination center on the road of differentiation, which is mainly reflected in specialty, service, quality, health records and so on. Professional physical examination, humanized service and personalized management', from before, during and after the examination, there are professional health management experts for health monitoring.
With the gradual maturity of "health"-centered physical examination model, according to market survey statistics, the market size of physical examination service industry in China has exceeded 654.38+000 billion, with an annual growth rate of 20%-30%. However, the main factor that determines the future fate of China physical examination service institutions is not capital, but development strategy and model. With the formation of market competition pattern, how to find its own differentiated ways to open up the market and cultivate customers' loyalty and trust has become an important issue to be solved urgently in the physical examination center.
It is difficult and tedious to establish a high-level physical examination center in China and build a high-end health management brand. According to Liu Xiaoxia, director of the People's Physical Examination Center, at the beginning of its establishment, they put forward the value of "health quotient" in combination with China's health concept, that is, publicizing the importance of improving health awareness and taking the concept of long-term health management as the significance of establishing a physical examination center; And cooperate with the China Association of Old Professors, that is, ensure the quality of the organization from the team of experts, such as hiring doctors at or above the deputy director level as consultants who specialize in reading reports and answering questions, and arranging some doctors who have just retired from top three hospitals to conduct physical examination services on the inspection line. These personnel are fixed, which provides technical guarantee for the stable service quality of the medical examination center; Taking the humanization of service as the top priority, especially in the attitude and communication consciousness of doctors, a lot of training is an important aspect different from ordinary hospitals. At the same time, it also provides high-quality personalized services for people with high quality, certain social status, physical examination and high-end health management needs.
As for how to implement these tasks concretely, the physical examination has formulated different steps. For example, for clients who come for physical examination, the public medical examination will arrange one-on-one consultation between clients and senior experts before the examination, formulate a reasonable medical examination package according to their personal situation, and then obtain medical examination data through various devices under the guidance of the expert team. Then in the stage of physical examination report, the physical examination center will implement the "three-level audit system", all physical examination reports will be audited by final examination experts, and team consultation will be organized for the physical examination reports with main positive indicators. Liu Xiaoxia said that the differentiated service value of the People's Physical Examination Center is not limited to the release of the report, but in the next step, that is, in order to ensure that physical examination clients can regularly and timely understand various health indicators and effectively avoid the occurrence of diseases, the center implements a permanent health record management system, so that some chronic diseases can be effectively tracked and discovered, and then reasonable improvements can be made in many aspects such as diet, daily life and exercise.