5438+065438+2002 10, after Li Yimin, the former boss of GPHL, accepted HK$ 2 million from Chen Hongdao, the chairman of Hong Kong Hongdao Group, both parties signed the first supplementary agreement (the term was extended to 2013);
On May 2, 2003, Jiaduobao's parent company Hongdao Co., Ltd. signed the Trademark License Agreement with GPHL.
In June 2003, the second supplementary agreement was signed (the term was extended to 2020), and Li Yimin accepted Chen Hongdao 1 10,000 Hong Kong dollars, and then Li Yimin was dismissed;
In 2004, with the help of the "East Wind" of red cans, GPHL launched a green boxed Wang Laoji, and advertised that "Wang Laoji also has a box", and the sales suddenly increased to more than 700 million yuan.
In 2008, GPHL began to negotiate with the channel: in August of the same year, GPHL sent a lawyer's letter to Hongdao, claiming that the two supplementary agreements signed by Li Yimin were invalid.
20 10 year 10 month, 1 1, GPHL started the trademark evaluation procedure of Wang Lao Ji, and the brand value was 108 billion yuan as assessed by Beijing Famous Brand Assets Appraisal Co., Ltd., making it the first brand in China. Subsequently, Jiaduobao issued a statement clarifying that it had no affiliation with Guangyao, making the contradiction open;
20 1 1 In April, GPHL submitted an arbitration application for "Wang Lao Ji trademark", and Jiaduobao Guangdong Branch raised the salaries of all salesmen. At this point, the trademark war between the two officially kicked off;
201165438+on February 29th, the case of "trademark of Wang Lao Ji" entered the arbitration procedure;
20 12 on may 9th, China international economic and trade arbitration commission made an award, demanding that jiaduobao stop using the trademark of Wang Lao Ji. On June 5438+00, the arbitration results of trademark disputes were still being announced, and GPHL released the news of "Guangzhou Wang Lao Ji Da Health Industry Co., Ltd. (note: a wholly-owned subsidiary of GPHL) for emergency recruitment". The number of people recruited this time is equivalent to the sales team of a medium-sized enterprise in China-3000 people.
On may 12, 1 1 day, GPHL received the award of China international economic and trade arbitration commission dated may 9, 20 12, and GPHL won the case. On May 15, GPHL obtained the trademark of Wang Laoji;
On May 2012 17, Hongdao Group filed an application to the Beijing No.1 Intermediate People's Court to cancel the award;
On June 3, 20 12, GPHL officially launched the red pot Wang Laoji. During May and June, there is a transition period. Wang Lao Ji's red jar is printed with "Wang Lao Ji" on one side and "Jiaduobao" on the other, with the same font size. Jiaduobao gradually increased its advertising investment.
On July 9, 20 12, the Trademark License Agreement was notarized by Beijing Fiona Fang Notary Office on July 9, 20 12. 13 On June 3rd, the Beijing No.1 Intermediate People's Court made a final judgment and rejected the application of Hongdao Group, the parent company of Jiaduobao, to cancel the arbitration result of Wang Laoji. Jiaduobao immediately held a press conference and presented an "undisclosed trademark license agreement" (which was the source of the second round of arbitration). According to the data, the agreement was signed in May 2003, and it was stipulated that GPHL authorized Jiaduobao to use the trademark "Wang Lao Ji" from 20031October 20th to 65438+1October 65438+2003.
2065 438+02 07 16 Hongdao Group's long-term production and operation of red cans contributed to this brand. "If Hongdao Group is willing to cooperate, we sincerely welcome it."
201August 14, Guangzhou Pharmaceutical announced in the evening that Wang Laoji Health, a wholly-owned subsidiary of the company, received a notice of responding to the lawsuit from the Beijing No.1 Intermediate People's Court; On June 5438+05, Jiaduobao received a notice of responding to the dispute between GPHL and Jiaduobao over the right to decorate red cans.
In just a few months, the two sides have repeatedly confronted each other. First, trademark litigation, Guangzhou Pharmaceutical Group announced the withdrawal of the trademark of Wang Laoji, and Jiaduobao applied to the court to revoke the arbitral award; Then there is the claim war. GPHL said that it will make a claim for Jiaduobao's illegal profit of 7.5 billion yuan, and Jiaduobao will recover the previous investment compensation for Wang Laoji trademark; Then there was a packaging dispute. GPHL launched a red pot of herbal tea products. Jiaduobao thought it was infringing and decided to sue. According to the current trend, the dispute between Wang Laoji has been in a protracted war.
As for the outcome of the war, opinions vary. Some people think that the second arbitration was done by Jiaduobao in order to reduce the pressure of media advertising and delay the time to sell more infringing products. It is also said that Wang Laoji won the lawsuit and lost the market.