The price of the sleeper monthly package is 1.8 million yuan. Is the sleep economy really rising?

Yes, the data shows that in just 20 16, the developers of sleep-related applications, monitoring equipment and services attracted a total investment of about 300 million US dollars. 2065438+At the beginning of 2008, a domestic healthy sleep solution provider announced the completion of strategic financing of over 200 million yuan. Its intelligent mattress can not only monitor the basic sleep quality data such as heart rate and breathing frequency during sleep, but also intervene in parasomnia. For example, when snoring, the smart mattress can automatically adjust the height of the back pad to interfere with snoring; When the user's sleep parameters are seriously abnormal, it will automatically remind him. At present, domestic sleep aid products are still in the primary stage. With the acceleration of social rhythm and the rapid development of mobile Internet, staying up late has become a common lifestyle for many young people, right? Have a good sleep? The pursuit, what the hell? Sleep economy? Gradually rise. Sleep economy refers to the economic phenomenon caused by people with poor sleep quality or insomnia. It is said that at present? Sleep economy? Catalyzed a huge market with a scale of hundreds of billions of yuan. Statistics are not important, what matters is the business logic behind it. What are the consequences of long-term insomnia? Business Opportunities Behind Insomnia: Sleep Economy? Quietly rising, sleep disorders include? Can't sleep, can't wake up, can't sleep well? There are over 90 kinds of sleep diseases in three categories, which seriously affect people's health, production safety and quality of life. ? Enter keywords in an e-commerce platform? Help sleep? , pop up a lot right away? Sleeping aid artifact? . From traditional commodities such as melatonin, sleeping pillow and aromatherapy to being crowned? Black technology? Sleep bracelet, insomnia sticker, sleep spray, sleep stereo, etc. Commodity prices also vary greatly, ranging from tens of yuan to tens of thousands of yuan. Although there are all kinds of sleep reports on the market, they can't put forward systematic solutions; The quality of sleep aid products is uneven and the price is high. The price of an ordinary sleeping mattress is tens of thousands, which makes many consumers flinch.