"May 1 Golden Week" has always been an important sales season for businesses, especially household appliances such as refrigerators and air conditioners, which are in great demand in summer and are also a prosperous place in the property market. In order to seize the opportunity of May Day sales, it is suggested to carry out May Day promotion activities in conjunction with large-scale comprehensive home appliance dealers in the city (Tian Tianrun can also consider it). Integrate the two major fashion resources of home appliances and real estate, and promote the market awareness and sales of products of both parties with rich product coverage, greater advertising appeal and strong on-site power.
At the same time, compared with print advertisements, activities can enhance the market impression of products, enhance interaction with consumers, and better mobilize consumers' enthusiasm and desire to buy real estate. Joint campaign can not only reduce advertising investment, but also increase public attention to activities, which is a win-win move.
Second, the purpose of the activity
1, communicate with consumers at zero distance, and expand the market influence of their products;
Use preferential measures to promote the sales of their products.
Third, the object of the activity
1, permanent residents in the activity area
2. Tourists
3. Their respective target consumer groups
Fourth, the activity time
April 28th-May 3rd (the time can be adjusted according to the activity effect and weather).
Verb (abbreviation for verb) activity place
The selection criteria are areas with relatively concentrated population and certain purchasing power.
Activity of intransitive verbs
1, song and dance performance
Step 2 ask and answer questions with prizes
Step 3 distribute leaflets
4. Property/product consultation
Seven. Promotion measures
1 and multi-storey apartment special room, first come first served.
2, multi-storey units during the purchase of non-special rooms, in addition to enjoy the preferential amount of two thousand, three thousand, given a designated air conditioner or refrigerator; But no longer enjoy any discount.
3. Customers who buy stores during the event will be given designated air conditioners or refrigerators in addition to normal discounts; But no longer enjoy any discount.
Respondents who come to the activity site can get a gift umbrella.
5. Old customers who have purchased this project can get a gift from the sales department on May 1st. The gift is tentatively set as.
Eight. Activity process (one in the morning, one in the afternoon and two in turn)
1 and 9: 00 host's opening remarks.
2, 9: 05 program
3.9: 15 introduction of real estate projects/household appliances.
4, 9: 25 program
5, 9: 45 prize-winning question and answer
6. 10: 00 program
7. 10: 15 Distribute leaflets and consult.
Nine, the scene layout
1, 2 exhibition boards with specifications of 2.4* 1.2, and the iron frame can be folded by welding.
2. One in Yi Labao.
3. Audio A pair of wireless microphones
4. Arch 1-2 red carpets (one provided by both parties)
5. 1-2 information desk and 6 chairs.
6. Several brochures and information kits
7.200 gift umbrellas
8. Several refrigerators and air conditioners (provided by dealers)
9. The publicity display boards of household appliances are made and arranged by the dealers.
10, 4 tents (provided by the dealer)
Advertisement
1. Active SMS: 50,000.
2, TV streaming media word 1 week
3. Pages of leaflets (produced and distributed separately)
4. Outdoor billboards (perennial effect)
XI。 Activity cost
1. Active SMS: 50,000 *××× yuan/message = ××××× yuan (50% each).
2. TV stream words 1 week * * yuan/day = * * yuan (50% each)
3. Actor's expenses: about ×× yuan/day. Person *×× person *5 days = ×× yuan (dealer)
4. Site fee: ×× yuan/day. * 5 days = ×× yuan (developer)
5. Examination and approval of archway: XXX yuan/day * 5 days = XXX yuan (dealer)
6. Ribbon: 4 pieces * 30 yuan/piece = ×× yuan (dealer)
7. Carpets and tablecloths: about ×× yuan (developer)
8. Exhibition board: ×× yuan/block * 2 blocks =×× yuan (developer, including paintings)
9. Car rental: 250 yuan * 5 days = 1250 yuan (50% each).
10, the outdoor advertising is about XXX yuan (developer)
1 1, other expenses * * * RMB.
Real estate activity planning 2 I. Activity conception:
Taking the traditional Double Ninth Festival as the breakthrough point, this activity promoted the traditional Chinese virtue of "respecting the elderly", used the audience's sensibility, established brand affinity, and narrowed the distance between the audience and their own hearts. Through the in-depth analysis of Chongyang traditional culture, the cultural connotation of the project will be enhanced and the project positioning will be prepared.
According to the special atmosphere of the festival, soldiers' eating habits and taste needs, various links are set up to improve the audience's participation and interaction, so that guests can experience the deep joy of gathering. It is a good opportunity to condense brand culture, establish brand image, improve influence and reputation, and finally achieve sales promotion.
Second, the purpose of the activity:
Promote sales: attack customers with perfect on-site influence and promote buying behavior.
Give back to potential customers: give back to customers' attention to the project accumulated in the previous period.
Word-of-mouth communication: through the goodwill of visiting customers, the project is spread by word of mouth among its friends.
Enhance the connotation of the project: through the joyful and warm atmosphere of activities, the temperament connotation of the project is set off and enhanced.
Three. Activity elements:
Theme of the event: Filial Piety First, Grateful for Evergrande-Chongyang "Crab" Festival, the Capital of Evergrande.
Activity time: 20xx 10 10/month 16 (Saturday)
Activity crowd: intended customers
Activity concept: Happy, warm, with traditional folk customs, carry forward the traditional virtue of "respecting the elderly"
Venue: Evergrande Du Ming Real Estate Project Site.
Four. Activity content
Project presentation: multimedia broadcast is the main way on the spot (such as using projector to play promotional film to render the communication effect), and other publicity methods (such as project sand table presentation and data distribution) are used to demonstrate the project vision and narrow the audience distance.
Visiting the model house: the property consultant will show the customers the model house and feel the comfortable life with beautiful natural resources and high grade.
Tea tasting: Tea masters perform tea and invite guests to taste it.
Chongyang amorous feelings experience: set up participatory links to let guests experience the project amorous feelings better.
Appreciating autumn crabs: Invite famous chefs from Jiangcheng to provide guests with a buffet crab feast for them to taste.
Guzheng performance: build a platform on the spot, invite piano players to play guzheng, and enliven the atmosphere.
Real estate activity planning Chapter III I. Theme of the activity:
1 Romantic Tanabata invites beauty.
Romantic House, Happy Tanabata.
Second, the background of the incident
The seventh day of the seventh lunar month is a traditional festival of Han nationality in China, China Valentine's Day. Because the main participants in this day's activities are girls, the content of the festival activities is mainly begging skills, so people call this day "begging skills festival" or "daughter's day" or "daughter's day". Tanabata is one of the most romantic traditional festivals in China and the most important day for girls in the past.
It is said that on Tanabata night, you can look up and see the Milky Way where the Cowherd and the Weaver Girl meet, and you can also eavesdrop on the love story when they meet in the sky under the melon and fruit shelf. On this romantic night, facing the bright moon in the sky, the girls put the fruits and vegetables of the season in the sky for sacrifice, begging the fairy girls in the sky to give them smart hearts and dexterous hands, making their weaver girls skilled and begging for the combination of love and marriage.
III. Purpose of the activity
1 Create a romantic holiday atmosphere and increase customers' recognition of the enterprise;
Sincerely give back to customers, at the same time tap potential customers and enhance customer brand loyalty;
3. Enhance the popularity of XX real estate and create a good corporate image;
Cooperate with Dongguan beauty agencies to let new and old customers enjoy romance and experience health and beauty;
Fourth, the highlights of the event
1 Chinese Valentine's Day, a big discount on buying a house during the holiday season;
2 Build a flower gate with a pink carpet. The carpet is covered with rose petals, and there are flowers on both sides of the carpet, so that new and old customers who come to participate in the event can feel the romantic atmosphere of "Queqiao tryst";
Cooperate with beauty agencies to teach the secrets of beauty and health to the people present;
When the event is signed in, every female friend will get a bunch of beautiful roses and a beauty experience coupon provided by Elizabeth beauty agency;
5 On-site gifts are delivered non-stop, and every couple participating in the event can get a raffle ticket and have the opportunity to draw a grand prize;
6 wonderful live interactive games to provide love experience for couples and couples on the spot and witness the tacit understanding of love;
7 violin warm-up field to create a warm and romantic atmosphere;
Verb (abbreviation of verb) active element
Activity time: August 20th, 20xx
Venue: XX Property Sales Department Invited number: about 100 people.
Invited objects: (lovers, lovers) old customers, potential customers, Elizabeth VIP customers and other activities: health beauty forum+live interaction+holiday promotion.