Apple hired former Lamborghini executives to join the car manufacturing project. With rich experience, Taborelli became one of the most senior executives in Apple's electric vehicle team, and brought more novel car design factors to the team. Apple hired former Lamborghini executives to join the car manufacturing project.
Apple hires former Lamborghini executives to join the car-making project 1 Recently, Mark Gurman, a well-known whistleblower, revealed more latest news about Apple, and hired Luigi Taraborrelli, an executive who has worked in Lamborghini for 20 years, to lead him to develop the rumored Apple electric car.
It is reported that borrell has worked in Lamborghini for nearly 20 years, helping to design Urus, Huracan and Aventador models and some concept cars.
During his work at Lamborghini, Bolelli was mainly responsible for the research and development of automobile chassis and power engineering, and also participated in the design of suspension components, wheels and tires, steering and braking systems, exhaust systems, fuel systems and driver assistance technologies.
In the profile of LinkedIn, the executive said: "For more than 20 years, I have been engaged in the automobile industry, committed to designing amazing cars, and at the same time adjusted and reshaped my team organization to meet the company's vision and mission."
At the end of May this year, CJ Moore, who just left Tesla to join Apple to build a car, jumped ship and joined the lidar company Luminar. In early May, Desi Ujkashevic, a senior engineer from Ford, joined Apple's Apple car project.
Apple's plan to develop self-driving cars is almost an open secret in Silicon Valley. Although many developers of self-driving cars are touting this "subversive" technology, Apple has not publicly acknowledged this technology.
Apple's car-making project "Titan" has been struggling for eight years. In the past eight years, there have been four responsible persons and the development goals have also changed. In this way, in the process of trying to "fully drive" the car, Apple has experienced many challenges such as meaningless demonstrations, false hopes and map obstacles.
According to previous industry exposure, Apple's goal is to mass-produce its first electric car by 2025. However, due to possible schedule reasons, it was released in Q 1& in 2022; Q2 is facing a lot of leadership changes, and its official mass production time may be delayed.
Apple hired former Lamborghini executives to join the car-making project 2 According to informed sources, Apple has hired a top car development executive from Lamborghini, which indicates that the company is stepping up research and development of self-driving electric vehicles.
According to informed sources, Apple hired Luigi Tarborrelli, a veteran who has worked in Lamborghini for 20 years, to help lead the design of Apple's future cars. Taborelli recently served as director of Lamborghini chassis and vehicle dynamics.
This move shows that after years of setbacks and turmoil, Apple has once again made up its mind to develop cars. With rich experience, Taborelli became one of the most senior executives in Apple's electric vehicle team, and brought more novel car design factors to the team.
In addition to the Huracan Sterrato SUV and Asterion concept car, Taborelli also helped Lamborghini develop Urus, Huracan and Aventado. According to his profile on LinkedIn, he is responsible for the development of Lamborghini chassis, as well as control, suspension, steering, braking and rims.
Earlier this year, Apple hired an old man who had worked in Ford Motor Company for 365,438+0 years to lead its vehicle safety work. Last year, the company hired Ulrich Kranz, the former CEO of Canoo, a troubled electric vehicle manufacturer, who was also the former head of BMW's electric vehicle business.
Prior to this, Apple hired Stuart Bowers, the former head of Tesla's autonomous driving business, to help develop autonomous driving technology.
Apple's car projects include hundreds of former engineers from Tesla and other car companies, including Riyan, Waymo of Google's parent company Alphabet, Volvo and Mercedes-Benz Group. The team also has former senior design directors from Tesla, McLaren, Porsche and Aston Martin.
According to reports, Apple plans to launch its first model around 2025, which aims to allow passengers to sit face to face in luxury cars. Apple is ambitious to build a car without a steering wheel or pedals, but relies on fully autonomous driving technology. However, many team members and industry observers suspect that this goal may not be achieved according to Apple's current plan.
Even in the recent recruitment, the team lost many key talents, including Doug Field, the current project leader, and Ian Goodfellow, an artificial intelligence expert. Field joined Apple on 20 18, after leading a car project in Tesla. About three years later, he left Apple to join Ford, which is a relatively short term for an Apple executive in charge of such a major project.
Kevin lynch and John Giannandrea are now in charge of Apple's car project. Lynch is also in charge of Apple's smart watch and health software team, and Giannandrea is the head of the company's machine learning. Apple has been committed to the research and development of electric vehicles since at least 20 14, but the project has been frustrated, including leadership changes, strategic changes and layoffs.
Apple and Lamborghini had a precedent of cooperation. In 2020, Lamborghini released the Augmented Reality (AR) function based on Apple technology to help people preview Huracan EVO RWD Spyder. At that time, Apple's marketing director said that the company was "very concerned" about Lamborghini's progress.
Apple hired former Lamborghini executives to join the car manufacturing project. 3 Some foreign media learned from people familiar with the matter that Apple has hired Luigi taraborrelli, a senior employee who has worked in Lamborghini for 20 years, to assist in the orderly promotion of its self-driving electric vehicle project.
According to LinkedIn data, taraborrelli recently served as the director of chassis and vehicle dynamics of Lamborghini, and participated in the development of Lamborghini Urus SUV, Huracan Coupé, Performante and Aventador Coupé. At the same time, he has rich domain knowledge and R&D experience in chassis research and development, control, suspension, steering, braking and wheel hub.
(Image from Lamborghini official)
As we all know, Lamborghini is a world-famous luxury supercar brand and one of the most desirable car companies for all car enthusiasts. Its core competitive advantage lies in its years of polishing and research and development experience in the most basic automobile parts, such as internal combustion engine, chassis, control and suspension. With its unique aerodynamic shape and excellent adjustment strength, Lamborghini has become a well-known sports car manufacturer.
In the eyes of many people, the driving sense of new energy vehicles is very different from that of traditional fuel vehicles. Manufacturers pay too much attention to fuel economy, endurance, charging speed and acceleration ability, and often ignore the most basic comfort aspects such as chassis and control.
Apple hired a Lamborghini executive, probably because he wanted his car to be more comfortable to drive. Of course, he did not rule out the possibility of making a sports car. However, it was previously reported that the Apple Project Titan project was stagnant and the turnover rate was high. The main reason is that Cook doesn't attach importance to automobile projects and hardly invests any money.
(Image from Vanarama)
Apple's car project Project Titan has been sporadic news in recent years, but the progress is very slow, which means "tottering". Team members are in batches, and they are still in the testing stage of autopilot software. There is no news about the whole car, and even the outside world does not predict the release time of Apple Car.
Obviously, Apple's car-making progress has lagged far behind the new forces, and competitors have seized most of the market and developed steadily. Even if Apple's influence is great, radical fully automatic driving design is hard to win the favor of consumers. Besides, now that so many new energy vehicles can use CarPlay, why buy an Apple car?