Development and Present Situation of Jin Jiu, Hubei Province

Jinpai Co., Ltd. is a professional health-care wine production enterprise. The company was founded in 1953, and 1998 was transformed into a private enterprise. In 2002, the company was awarded "Best Civilized Unit" by Hubei Province, "Honest Tax Paying Enterprise" by State Taxation Administration of The People's Republic of China and the All-China Federation of Industry and Commerce, and "National Contract-abiding and Trustworthy Enterprise" by the State Administration for Industry and Commerce in 2003. On June 5438+February 3, 20031day, Jinpai Company's "Jinpai" trademark was judicially recognized as a well-known trademark in China, and it was the only enterprise in the fruit wine industry that won this honor. "China Jin Jiu" is the leading product brand of Jinpai Company's health wine, which has health care functions such as anti-fatigue and immune regulation, and is a typical representative of China health wine. For more than ten years, "China Jin Jiu" has sold well all over the country with its mellow wine quality, pleasant taste and remarkable health care effect. He has won the gold medal of the National Food Expo for three times, been rated as "consumer-satisfied goods in Hubei Province" for six times in a row, and was recognized as "health food" by the Ministry of Health 1997. In June 2000, the "Jinjing" trademark of Gold Medal Company was recognized as a national key protected trademark by the State Administration for Industry and Commerce. It is the only health wine brand in China that has won this honor. "Happy Reunion" is the leading product brand of Jinpai Co., Ltd., which is brewed by the traditional five-grain production process of Luzhou-flavor liquor. In recent years, the company's liquor has taken the road of nutrition and health, adding appropriate functional factors such as liver protection to liquor, so that consumers can enjoy the fun of drinking and get healthy value at the same time. The company is oriented by science and technology and attaches importance to technology research and development. It is an outstanding private enterprise of science and technology in China and a bronze medal enterprise of provincial technology center. It has a modern technology research and development center, 5 national wine judges (including 2 liquor judges and 3 fruit wine judges), 7 provincial wine judges and more than 80 senior and intermediate professional R&D talents. It has four technical departments, six laboratories and a test workshop. The technical center has international advanced technologies and equipment such as HP 1490, 6890 gas chromatograph, tv 190 1 UV spectrophotometer. At the same time, relying on the advanced R&D platform, the company has established long-term technical cooperation relations with scientific research institutions and universities such as Peking University, China Pharmaceutical University, Tongji Medical University and Hubei College of Traditional Chinese Medicine, made a breakthrough in the research of the third generation of health food (functional factors), realized the regional customization of products, and formed a product structure with three pillars: health blended wine, health fermented wine and health liquor. Companies adhere to the "consumer-centric", all work begins with consumers and ends with consumers; Advocate "the head grows on one's own head" and insist on expert decision-making; Established a strong marketing, logistics and distribution system; Established a perfect local area network and internet platform, and basically realized office networking and paperless; Adhere to "running a learning enterprise and educating knowledge workers" and dare to use young employees with innovative spirit in important positions. In 2002, the company passed the iso900 1 2000 quality management system certification at one time. In 2003, the company started gmp and haccp certification, and plans to invest 80 million yuan to build a high-quality and demanding health wine production base. These scientific management mechanisms and solid enterprise management have enhanced the core competitiveness of enterprises.

Nowadays, Gold Medal Company is moving towards the goal of "being a century-old enterprise and creating a century-old brand" with its distinctive innovative spirit and highly personalized corporate culture. The new century is the century of China people and the century of strong brand people!

Legal Representative: Wu Shaoxun.

Main industries: medicinal liquor, health wine,

Type of enterprise: private company limited by shares

Business model: production type, trade type,

Number of employees: over 1000.

Annual turnover: 1 100 million yuan/year or more.

Main products: health wine, health food,