First of all, public welfare posters should be grasped as a whole, with bright colors and visual impact, in order to achieve the ideal publicity and influence effect. The overall design of the picture should be concise and clear, and the layout should be reasonable. A design work, especially a design work that spreads ideas, is certainly not a masterpiece if it can't dig out exciting ideological connotations. In fact, the public welfare poster with deep thinking power comes from the designer's careful understanding of ordinary life and his thinking about the ideas, values, aesthetics and creative ideas brought by life.
The application of seriation style in the theme creation of public welfare posters has its value effect, which not only makes the theme sound emotionally in repetition, but also makes all information elements get complete visual perception, that is, on the one hand, the theme idea is completely unified: the sub-theme idea derived from the central theme must obey the theme idea; On the other hand, it is the complete unity of the constituent elements: the internal unity of the language style of words, the internal unity of the main image of advertising pictures, the internal unity of the overall layout design style of advertisements and so on.
Second, the color design
If the main color of the poster is set to black, it will have a profound and alert effect. Tell people intuitively with colors that this group of posters is a serious and rigorous theme, and with bright or dark colors, different effects of contrast or fusion can be achieved. Different effects will also have different artistic expression effects. If we use the method of lightness contrast, I hope to highlight the theme I want to express to warn the world. Another advantage of contrast between light and shade is its strong contrast effect, which gives people a comfortable and impressive visual experience. This treatment can better depict the theme and achieve artistic effects. It can be seen that the grasp and application of color is also the key factor for the success of posters. Therefore, the design of poster color is very important.
Information age
In this diversified design field, our public welfare posters provide designers with unlimited creative space, and at the same time become the disseminators of modern design culture and ideas. I hope designers can learn from some other works and create their own inspirational works.
What are the public service advertisements that you can't forget at a glance? Nowadays, we live in a society where we see different advertisements every day, but some advertisements can be remembered after seeing them, and some advertisements are forgotten soon after seeing them. The reason for this situation is that we care about advertisements to varying degrees, such as public service advertisements, which are hard to forget. Next, Bian Xiao will lead you to discuss this issue. There are some public service advertisements that are hard to forget after reading.
First, don't call him while driving.
The most striking thing about this public service advertisement is its cover design. A middle-aged man is talking to another driver on the phone. But something bad suddenly happened on the other end of the phone, which means that the other party may have an accident because of the phone. The design of this poster is eye-catching. It reminds people never to call another person who is driving, because it will put the other person's life in the eye and lead to unpredictable dangers.
Second, the sex offender may be hidden in the child's mobile phone.
This poster is also very eye-catching. From the picture, we can see that there is a big hand in the child's back trouser pocket and mobile phone, which is invisibly stretched out. This is a warning to people, we must care about children's physical and mental health development, and pay attention to those strangers in children's mobile phones, because those strangers may be sexual abusers, which will have a bad development for children's physical and mental health, and may also make children develop in a bad direction, thus causing many physical and mental health problems. Therefore, the element composition of this public service advertisement is relatively simple, but it clearly and profoundly expresses the main idea, which is to appeal to parents of children to pay attention to their physical and mental development and pay more attention to some strangers they meet in the network. Because children are immature, they may be deceived by strangers. So as parents, we must pay attention to it and pay attention to it.
There are many public service advertisements, which Bian Xiao thinks are very eye-catching and unforgettable, so Bian Xiao will not introduce them one by one.
How to design public welfare posters? 1, public welfare poster design needs to find a good creative breakthrough.
The same theme, the same meaning, different people will express it in different ways, and their starting points will not be the same. It is particularly important to choose a good starting point when designing public welfare posters. For example, we can design a public service poster to promote compliance with traffic regulations and be creative about the consequences of never obeying them. We can describe the tragic scene of traffic accidents, so as to shock the audience, and we can also cut into the grief brought to our families by not obeying traffic laws, and we can also describe the warmth and beauty of life, so as to remind people to cherish life.
2. The design of public welfare posters speaks with graphics.
Graphic language is the best communication language for public welfare posters. It is different from written language and audio language, and has absolute advantages over the other two languages. First of all, graphic language is easy to express the designer's intention and is easy to be remembered by the audience. Secondly, graphic language can express complex emotions and meanings with simple graphics, and can lead to more thinking. Thirdly, graphic language is a borderless language, and its meaning can be understood regardless of the education level and language of the audience.
3. The design of public welfare posters should fully consider the nationality and timeliness of public welfare posters.
As a special mass media, public welfare posters should fully consider the problems of national culture. Although the concept of "national is the world's" is not novel, it is really worth thinking about. In recent years, a large number of works with "Chinese style" have appeared in the literary and art circles, which just confirms this view, so I won't go into details here.
On how to design public welfare posters, Bian Xiao is here to share with you. If you are interested in web design and website design,
Graphics processing
I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.