At the entrance of this exclusive store named Poetry Treasure Pillow Workshop, we can see that this store is very unique. There are some distinctive medicine pillows, children's pillows, back pillows, pillows of different colors and different classifications on the shelves in the store. It is roughly estimated that there are dozens.
About13 of a person's life is spent in sleep, and high-quality sleep is very important, which has a lot to do with pillows. According to the clerk of this pillow shop, they are optimistic about the "selling point" of urban people's sleep quality. Nowadays, urbanites have a fast pace of life and often have various sleep problems, so they think there must be a market for suitable pillows. This shop only sells pillows and extension products, and nothing else.
The author observed that this pillow shop attracted many curious passers-by. In just half an hour, more than a dozen citizens will come to visit. Although most visitors have no plans to buy, the clerk still actively introduces them to the function of the pillow. A salesgirl introduced to a middle-aged woman: "People turn over 20 times on average when they sleep at night. If the pillow is small, it is not conducive to stretching and relaxing the muscles of the head and neck, and it is also not conducive to eliminating fatigue. Generally speaking, the length of an adult pillow should be 50-70 cm, the width should not be less than 30 cm, and the height is about 7- 15 cm. " During the interview, some citizens said with great interest: "I didn't expect a pillow shop. It is quite knowledgeable to listen to the introduction of the clerk. "
The author saw in this shop that there are many styles of pillows sold here. In order not to let the baby's head fall asleep, the baby's shaping pillow, health pillow filled with various herbs, student pillow suitable for students and other commodities have taken into account many nuances.
According to owner Li Qun, many consumers who come to this store to buy pillows are children who buy them for their parents. In the eyes of these young people, it is not easy for parents to work hard all their lives, and parents themselves are reluctant to spend hundreds of dollars on pillows. Sending pillows is actually a way to give parents a high-quality sleep.
Pillow shops provide "professional" sleep.
The owner said that after a long period of full study and preparation, her specialty store business is now relatively mature. You can first see this from the types of pillows in the store.
Although we all know the importance of pillows for sleep, many people are always more casual about the pillows they use. When you get here, you will know that new varieties, new colors, new functions and new materials are constantly emerging in the pillow market, enriching the original monotonous pillow.
The pillows here can be said to be varied and varied enough to make you confused. In the past, people used to sleep with fiber cotton pillows, but they have also upgraded fiber cotton pillows here. It is said that ordinary fiber cotton is used for too long, and it is easy to agglomerate after a long time, thus lacking elasticity. They use imported fibers. Buckwheat pillow can be regarded as the most traditional pillow. Its advantages are moderate hardness and elasticity of pillow core, which is suitable for all kinds of people and ages, both in winter and summer. However, in professional shops, I will tell you quietly that although there are many buckwheat pillows on the market, customers often don't know that the quality of buckwheat pillows is actually very different. Most buckwheat pillows on the market are actually filled with buckwheat hulls, not buckwheat hulls. Although this is economical, the air permeability is much worse. Buckwheat shell is the export grade of Inner Mongolia Triangle, which is the best, clean and hygienic, unbreakable and breathable.
In addition to traditional pillows, a variety of pillows that combine beauty and efficacy emerge one after another. Pillows made by pillow shops with the concept of "green" include more than 20 special varieties such as cassia seed pillow, cockscomb pillow, chrysanthemum pillow, worry-free grass pillow and wattle pillow, as well as several series of natural pillows such as silkworm excrement pillow, bamboo charcoal pillow and tea pillow.
Li Qun said that in the current pillow market, with the improvement of people's living standards, "green" pillows made of natural materials have gradually become the darling of the market, and they are more and more loved by consumers. Pillows with health care functions are very popular.
She said that according to the Compendium of Materia Medica, Cassia seed has many functions, such as clearing liver, improving eyesight, moistening intestine, inhibiting bacteria, lowering blood pressure and lowering blood fat. Vitex negundo has the special effects of clearing away heat and toxic materials, promoting diuresis and improving eyesight, and can be used for treating headache, brain ringing, red eyes and toothache. Bamboo charcoal pillow helps to absorb moisture, prevent moisture and purify the air, especially suitable for Qingdao's humid climate. In addition, there are lavender for calming the nerves, wild chrysanthemum for clearing heat and worry-free grass for refreshing the brain, and it is reported that the market response is not bad.
Here, you can also find a neck pillow specially used for watching TV. Special shapes and fillers can protect the cervical spine. In addition, the pillow shop has specially prepared a multifunctional pillow for office workers who like to take a nap, with a special design, so that exhausted people can finally have a comfortable sleep in a short time. For people who often drive, there is their new discovery-car neck pillow. The neck pillow used in the car used to play an auxiliary role, but now it's different here. The addition of bamboo charcoal, lavender and other materials can not only make the car have a faint fragrance, but also help to absorb moisture and moisture, purify the air and sweat the neck. Never mind, this pillow can be used.
Children's pillows may be rare in supermarkets and shopping malls, but here, a special series has been formed. According to a quiet introduction, here, there are head shaping pillows specially for babies aged 0-6 months, and educational pillows for children aged 6 months to 2 years. It doesn't matter if the children grow up. There are also special pillows for students to protect the cervical spine through natural traction. Quietly, there are several kinds of pillows, and two national patents have been applied for and applied for.
In addition, Li Qun said that the number of large-size pillows is gradually increasing, and the length and width are basically increased by three to five centimeters compared with the original size. This is due to the improvement of people's living standards. The bigger the room, the bigger the bed and the corresponding pillow size. One of the most direct benefits of this big pillow is that it can greatly reduce the possibility of stiff neck during sleep.
In a word, whether it is a large size pillow or a pillow that emphasizes the concept and function of "green", it means the arrival of a green and healthy home textile market.
Li Qun said, in fact, as long as you put your energy into it, you can make small pillows with many patterns. She thinks this small industry outside the 72nd line is very, very interesting. At present, she is the general agent in Nanjing, Jiangsu, and there are many pillow chain stores in Jiangsu.
Related news links:
Business opportunity analysis of characteristic pillow shop;
It is said that people spend one-third of their lives sleeping. With the improvement of people's health awareness, more and more people realize that choosing a comfortable pillow is very important to ensure the quality of sleep, and the business opportunities of "pillow" should not be underestimated!
Market prospect:
Now there are more and more kinds of pillows. In addition to ordinary pillows, there are natural plant pillows such as fragrant flowers and weeds, magnetic therapy pillows and bamboo charcoal pillows. Small pillows incorporate many scientific and healthy concepts. The reporter saw a special pillow shop with exquisite and chic little pillows, which was pleasing to the eye. A functional pillow, filled with lavender, with a faint aroma lingering slowly, which makes people feel refreshed. The clerk said that the Spring Festival was coming soon, and business was good. Some of them are bought for personal use, and more people give them to relatives and friends as gifts. Some units give pillows as benefits to employees after group purchase.
Investment analysis:
Ms. Li, the owner, told her own experience: the specialty pillow shop mainly deals in high-end products and requires its consumers to have a certain purchasing power. Therefore, it is best to choose a high-end commercial and residential area, or a large supermarket with a large flow of people. The storefront can also operate a small amount of bedding, home improvement and other related products. Special reminder, because new markets need a long time to cultivate, it is best not to open stores in newly opened markets.
Open a special pillow shop, the storefront is generally 20~30 square meters, and the initial investment is about 20-30 thousand yuan. Among them, the rent of the facade room is 1500 yuan ~ 2,000 yuan; Employee 1 name, with a monthly salary of 600 yuan ~ 1000 yuan; Purchase 8000 yuan for the first time; Renovation should be upgraded, but the cost will not exceed 10000 yuan.
At the beginning, if you have no business experience, you can join in and get brand support, but you may have to spend an extra joining fee.
Business suggestion:
A shopkeeper said that when opening a specialty pillow shop, we should pay attention to choosing the right opening time. Generally, after the opening of such a store, many customers will feel very fresh about all kinds of pillows in the store. Now the Spring Festival is approaching, and there are many gifts for each other. We should seize this opportunity.
To open a specialty pillow shop, the quality of the clerk is very important. You must know all kinds of knowledge and functions of pillows, so that you can recommend different types of products for different customers. In addition, people don't know much about how to use pillows correctly. You can print some brochures about pillow health care knowledge and send them to every customer.
Shizhibao Pillow Workshop is a professional manufacturer of pillows in Qingdao. They set up pillow chain stores and counters in business districts and department stores all over the country, and their business is booming. Huang, the manager of the company, holds a positive attitude towards the marketing of home textile products in the domestic market. "Compared with more home textile export-oriented enterprises in Qingdao, the domestic market is really difficult to do, and enterprises need to pay more attention to brands.
It should be very good and creative!