Ganzhou has become the largest navel orange planting area in the world, with the third annual output in the world and the largest navel orange producing area in China. "Gannan Navel Orange" has become a characteristic brand of fresh agricultural products in China and has been recognized as a well-known trademark in China. During the second China Ganzhou International Navel Orange Festival held last year, the preparations for the third China Ganzhou International Navel Orange Festival this year have started. On June 5438+ 10 this year, the Ministry of Agriculture decided to co-host the third China Ganzhou International Navel Orange Festival with the Jiangxi Provincial People's Government, which was upgraded to an international-level event again, and was hosted by the Jiangxi Provincial Department of Agriculture, the Ganzhou Municipal People's Government and the China Agricultural Products Market Association. The theme of this year's China Ganzhou International Navel Orange Festival is "Hakka Ganzhou, the world orange town", and the festival label is "Ganzhou, the world orange town". China Jiangxi Ganzhou net
Guests from all over the world gathered in Orange Town to celebrate the Orange Festival and taste orange fruits, which made the international event stand out. Chen from Singapore Embassy in China, Zhang Cixiang from Brunei Embassy in China, Julies Sanguli from Kenya Embassy in China, José Tadeu Suarez from Uruguay Embassy in China, Rosario portal, Consul General of Korean Consulate General in Wuhan, diplomats from New Zealand, Italy, Myanmar and Brazil, * * * 165438. Seeing Ganzhou's good economic and social development, Chen said that Ganzhou's agriculture and minerals have always been world-famous, and tungsten and rare earths are unique. Now Ganzhou is in the period of economic transformation, while maintaining the advantages of traditional agriculture and mining, it is accelerating the development of industrialization and service industry. What we saw and heard in Ganzhou left a deep impression on us. Nowadays, Ganzhou's transportation infrastructure is more perfect and developed, and it has become one of the important transportation hubs in southeastern China and even the whole country. Now not only large state-owned enterprises have settled in Ganzhou, but also many Fortune 500 companies have begun to pay attention to Jiangxi and Ganzhou. We have reason to believe that Ganzhou will definitely return to the prosperity of the Song Dynasty, and Jiangxi, including Ganzhou, will be the next growth pole of China's development, which deserves worldwide attention.
Let navel orange go to the world and let the world know Ganzhou. The opening ceremony and forum activities of Ganzhou International Navel Orange Festival in China also reflected the new image of opening Ganzhou. At the opening ceremony, the words "Hakka Ganzhou, the hometown of orange in the world" and "Hakka hometown of navel orange in Ganzhou" were particularly eye-catching; Bilingual (Chinese and English) language was used for the first time in the opening ceremony, which showed Ganzhou's new open image of welcoming guests and friends at home and abroad with Hakka enthusiasm and strengthening exchanges and cooperation with the world with a broader mind. The opening performance was jointly performed by Zhang Zequn and Zhu Xun, the famous hosts of CCTV, and Zhu Xun also hosted it in English from time to time, highlighting the elements of international events; In the performance of the program, Hao Ge, a foreign singer, performed on the stage, not only singing foreign language songs, but also singing "Ying Shan Hong" in Chinese ... China Citrus Industry Development Summit Forum, and invited two senior professors from the Citrus Research and Education Center of the University of Florida to give suggestions for the development of navel orange industry.
This grand event has aroused widespread concern at home and abroad. During the preparation of Navel Orange Festival, Ganzhou received congratulatory letters and telegrams from 36 departments and units across the country. Zhang Yuxiang, a member of the leading group of the Ministry of Agriculture who came to attend the 3rd China Ganzhou International Navel Orange Festival, said that the "China Ganzhou International Navel Orange Festival" co-sponsored by the Ministry of Agriculture and the Jiangxi Provincial People's Government has become a window to show the development achievements of Gannan Navel Orange industry, a platform to promote trade, a bridge to strengthen cooperation and a link to promote exchanges. Fruitful branches, intoxicating orange fragrance, gather in orange town. In this Navel Orange Festival, the Ministry of Agriculture invited 14 provincial leaders in charge of agricultural departments and heads of marketing departments, and 63 merchants. There are 232 fruit market managers and distributors at home and abroad. At the city and county levels, 66 local suppliers were organized to connect with the above distributors. At the same time, large groups and companies related to navel oranges at home and abroad also participated in this navel orange festival. During the festival, a large number of dealers were attracted to negotiate, order and sell navel oranges. Navel Orange Festival has become a platform for fruit sales, information exchange and publicity in Ganzhou.
165438+1October 29th, as one of the series activities of the 3rd China Ganzhou International Navel Orange Festival, 2 1 piece was signed on site, with the purchase and sale of 95,700 tons of navel oranges, and the contracted amount was 433 million yuan, including 4 export contracts and 38 100 tons of navel oranges. At the meeting, Ganzhou Municipal People's Government and Jiangxi Inspection and Quarantine Bureau signed the Cooperation Agreement on Promoting the Healthy Development of Gannan Navel Orange Industry.
The exhibition series is one of the highlights of Navel Orange Festival. This navel orange festival exhibition series has 243 booths and 226 exhibitors. Gannan navel orange (citrus) fruit and series of deep-processed products exhibition, Gannan navel orange packaging, logistics, electronic trade exhibition. Hu Shaohai, a large navel orange grower in Xinfeng County who participated in the Navel Orange Festival for the first time, said with excitement that he had gained a lot by participating in Ganzhou International Navel Orange Festival, and had signed a sales contract for nearly one million Jin of navel oranges. During the navel orange festival, Tommy, manager of Ningdu Xinghe Agricultural Development Co., Ltd., received many calls to order navel oranges. She told reporters that the day after the navel orange festival, all her navel oranges were sold out, and she has been actively helping cooperative members sell navel oranges.
One of the navel orange festival series activities-the activities of envoys to China to get close to orange township were held in Xinfeng and Longnan. Jose Tadeu Suarez, Ambassador of the Portuguese Embassy in China, who grew up in Navel Orange Plantation, was very happy when picking Navel Oranges in the 10,000-mu boutique orchard in Changgang, Datangbu, Xinfeng County. He said, "Portugal also grows navel oranges, which are imported from China. Later, Portugal brought them to Brazil, so in Portugal, we called them oranges from China. Navel oranges from Ganzhou, China are very popular in Portugal. If there is an opportunity, I will introduce Gannan navel orange to friends and relatives. " Zhang Cixiang, Ambassador of Brunei Embassy in China, said: "Gannan navel orange is especially sweet. Brunei does not produce navel oranges. I hope that Gannan navel orange can be sold to Brunei. "
Publicity is an important means to promote marketing. 165438+1On October 7th, Gannan Navel Orange advertisement was officially launched on CCTV III for two months. On June 1 65438+1October1day, the host of seven weather forecast programs of the Central Committee informed the national consumers that Gannan navel orange had been picked and listed in June165438+1October, reminding consumers that authentic Gannan navel orange had been picked and listed. In the wholesale markets and special sales areas of major cities in China, the slogan that Gannan navel orange will be listed from 10 1 1 was put up, and a letter to consumers was distributed, introducing the excellent quality and identification methods of Gannan navel orange.
During the 3rd China Ganzhou International Navel Orange Festival, in addition to all kinds of main activities held in the central city of Ganzhou, the 3rd China Ganzhou International Navel Orange Festival "Online Navel Orange Festival" was also held on government portals at all levels and related media websites. Through the links of Sina, Jiangxi Agricultural Information Network and other websites, the brand of Gannan navel orange was promoted, and Gannan navel orange was sold online. "Online Navel Orange Festival" will last until 65438+. At the same time, the city actively implemented the strategy of "going out, please come in" and promoted Gannan navel orange. Ganzhou organized a special team to visit Russia, Hungary, Czech Republic and other Eastern European countries and Singapore, Malaysia, Indonesia and other Southeast Asian countries, and the whole inspection activity achieved satisfactory results. The accompanying export enterprises signed contracts with foreign distributors to sell Gannan navel oranges, and the contracted order quantity increased significantly compared with last year. Through the investigation and promotion of the delegation, they participated in a series of activities such as China-ASEAN Expo, China Pan-Pearl River Delta Regional Conference, China Low-carbon Conference and China Green Food Expo to promote Gannan navel orange. The whole city 18 counties (cities, districts) promoted Gannan navel orange around the main city of 100, and invited the purchasing managers of domestic and foreign supermarkets Carrefour, Wal-Mart, Tesco, Lianhua and other companies to visit, negotiate and cooperate in Gannan on navel orange sales, and made remarkable progress. As of the eve of the opening of Navel Orange Festival, through marketing negotiation and docking activities, the production and marketing parties signed 4 12 navel orange sales contracts this year, and signed a contract to purchase and sell 666,200 tons of navel oranges, with a contracted amount of 2 1.5 billion yuan.
Welcome guests with oranges and celebrate friends with festivals. At present, Navel Orange Festival has been extended to a comprehensive exposition. At the exhibition site of navel orange festival series activities in Hakka Cultural City of Ganxian County, many citizens bought navel orange doll pillows and other furniture items in the exhibition hall of creative derivatives. In addition to the display of Gannan navel orange (citrus) fruit and its series of deep-processed products, the display of Gannan navel orange packaging, logistics and electronic transactions, the display of excellent agricultural and sideline products in Ganzhou 18 counties (cities, districts), the display of special fruits in the whole province 10 districts and cities (except Ganzhou), and the display of Gannan navel orange tea industry and tea ceremony. Eight activities, such as Gannan navel orange production materials exhibition, Gannan Hakka food exhibition and Gannan Hakka culture exhibition, are rich in content and diverse in forms. They are windows to display navel orange industry achievements and Gannan Hakka folk culture, platforms to promote trade, bridges to strengthen cooperation and ties to promote exchanges. Ganzhou is the southern gate of Jiangxi, and it has been the important town of "the intersection of five mountains and the throat of Fujian and Guangdong" since ancient times. Yugutai, Ciyun Pagoda, Tongtianyan, Yehuating, Old Pontoon Bridge and Song City Wall all show the brilliance of Song Cheng in the south of the Yangtze River. Hakka surrounding houses, Hakka folk songs and Hakka local accent show the colorful features of Hakka cradle; Clear water flows from the source of the three rivers, and the five mountains and valleys are covered, which is an "ecological kingdom" and a "green treasure house". Black tungsten and rare earth reserves are rare in the world, and geological and mineral treasures are among the best in the world; The founding of the Central Revolutionary Base and the establishment of chinese soviet republic gave birth to the great spirit of the Soviet area, and every inch of land was written with glorious poems of the China Revolution.
How to further enlarge and strengthen navel orange industry, develop green economy and promote the revitalization of the Central Soviet Area? Navel Orange Festival Central Soviet Area Revitalization Forum and China Citrus Industry Development Summit Forum put forward many constructive opinions and suggestions for Ganzhou's economic development in the core area of Central Soviet Area.
165438+1On the morning of October 30th, the Central Soviet Revitalization Forum, one of the important activities of the 3rd Ganzhou International Navel Orange Festival in China, was held. The theme of this forum is to implement Scientific Outlook on Development, explore new ideas, new ideas and new measures to speed up the development and transformation of Ganzhou and revitalize the Central Soviet Area, and create a new situation of Ganzhou's construction, entrepreneurship, livability, peace, ecology and happiness. Zuo, a well-known economist and adviser to the president of china galaxy Securities, and Zhong Pengrong, a well-known economist, director of Beijing Vision Consulting Center and adjunct professor of Central University of Finance and Economics, gave wonderful speeches respectively. In his speech, Zuo expounded the theme of the forum from a unique angle, combining the macroeconomic situation and the staged characteristics of China's economic development. Zhong Pengrong made a wonderful speech from the aspect of regional economic development, combined with his own research field, and focused on promoting the accelerated development and transformation of the Central Soviet Area. After listening to the speeches, the participants in Ganzhou said that the speeches of the two economists provided valuable guidance for the development of Ganzhou from the aspects of development strategy, industrial planning, key measures and difficult nodes. After the meeting, it will be carefully digested and absorbed, and transformed into the driving force and resources to promote Ganzhou's accelerated development and transformation and development.
Zuo said in an interview that Ganzhou has such a beautiful natural environment that we should make full use of it and make more fuss about eco-tourism and human resources development. At the same time, she is very optimistic about the development of Gannan navel orange industry. She said that by holding the International Navel Orange Festival, the influence of Gannan Navel Orange will be further enhanced, and Gannan Navel Orange will be exported to more countries. The development of Navel Orange industry will further promote Ganzhou's economy and have a certain benchmarking effect on the economic development of other revolutionary old areas.
When he first came to Ganzhou, Zhong Pengrong was deeply moved by the beautiful ecological environment and unique natural resources here. He said that Ganzhou should give full play to its advantages in economic development and learn from the lessons that economic development in other regions has brought serious pollution to the natural environment. Ganzhou puts forward the development strategy of building a super-large, regional and modern central city, which is the thoroughfare of Jiangxi, Guangdong, Fujian and Hunan provinces. While increasing the total economic output, Ganzhou should also leave the mountains and waters to the next generation. At the same time, in view of the future development of Gannan navel orange, Zhong Pengrong said that Ganzhou should form its own system, improve the industrial chain and further increase the added value of products.
165438+1On the afternoon of October 30th, the China Citrus Industry Development Summit Forum, one of the important activities of the 3rd Ganzhou International Navel Orange Festival in China, was also widely concerned. Top experts from the research field of citrus industry at home and abroad and the vast number of citrus industry practitioners in China gathered together to make suggestions for upgrading and leading the future development direction of citrus industry in China, and put forward some thoughts and suggestions for Gannan navel orange to successfully enter the international market. Member the National People's Congress Standing Committee (NPCSC), Academician of China Academy of Engineering, Professor Deng Xiuxin, President of Huazhong Agricultural University, and Professor Allen Morris and Katharine Buckley Morris from the Center for Citrus Research and Education of the University of Florida in the United States gave speeches on three topics, namely, the modernization development path of China's citrus industry, the present situation and prospect of global citrus production, and the cost comparison of producing and processing oranges in Florida and S? o Paulo, Brazil, and producing fresh oranges in Florida and California. The forum was presided over by Zhou Changyong, chairman of China Citrus Society, vice president of Southwest University and director of Citrus Research Institute of China Academy of Agricultural Sciences.
Color training is flying in the air, and it looks better today. Looking at the land of southern Jiangxi, it is orange-yellow, orange-green, fragrant and sweet, with abundant grains and harmonious people. Standing at a new historical starting point, 9.07 million sons and daughters of Gannan are striding forward, focusing on the goal of "building an navel orange industrial base with influence and market voice in the whole country and the world" and following the concept of "big fruit industry, big industry, big market and big brand", changing the development mode and making efforts to optimize the industrial structure. Build Ganzhou into a high-quality navel orange industrial base with the largest planting scale in the world, world-class fruit quality, leading international technical standards, leading global marketing network and world-famous brand effect, seize the industrial highland of the whole country and even the world, enhance industrial influence, grasp the strategic goal of market discourse right, lead the times and create greater glories!