How can enterprises have a good image? How to make an enterprise have a good image? A good corporate image A good corporate image is an invaluable intangible asset of an enterprise. You should be good at introducing yourself to the public through various media. Let us know how to make an enterprise have a good image.
How to make enterprises have a good image 1 strategy 1: people's propaganda.
In the construction of corporate image, different from personal monuments, it is necessary to combine the personal publicity of corporate leaders with corporate strategy and public relations goals in order to achieve good publicity results.
A considerable number of managers in domestic small enterprises are technicians, which is not entirely good for the management and development of the company. Changing roles from technicians to managers is often costly.
We can establish and develop a platform, which can improve the reputation of enterprise managers and achieve the effect of publicity. For example, at some influential high-level meetings at home and abroad, strive for opportunities for some business managers to speak; To provide the media with articles containing representative strategic ideas and management strategies of senior managers for publication; Or hold expert symposiums, seminars and media symposiums regularly or irregularly to establish good reputation information.
In the early stage of participating in the activities, we must first fully understand the existing social welfare policies of the enterprise, know whether the activities are consistent with the business objectives and processes of the enterprise, and implement and invest after all internal procedures are approved; We should also fully consider the return on investment, ensure that any choice is consistent with the reputation and long-term development goals of the enterprise, ensure that the purpose and nature of participating in the activities are consistent, and maintain the consistent image of all branches of the enterprise; In addition, you should also know about the social activities of competitors and the projects they are participating in.
It is unrealistic to expect to establish a good corporate image in a short time. Some people use strange strategies and boss's "legendary" stories to promote their image, hoping to win a sensation and surprise. Too much effort will cause people's disgust, and then mode management can be adopted.
In the image management of enterprise leaders, although some aspects need to be expressed according to their own characteristics, they also need to adjust and improve themselves according to the customers they face. Moreover, customers themselves are multi-category and multi-level, so it is necessary to determine the rules to achieve their balance and the key points to pay attention to. There are three modules here: one is an existing image module based on personal characteristics (knowledge, ability, emotion, behavior, etc.). ).), general performance (between employees, consumers, business partners, etc.). ).) and related performance; One is an ideal image module developed according to the expectations of different types of audiences (family, employees, management, cooperative relationship, consumers and the public); One is the image promotion and promotion strategy module based on the personal condition analysis of the person in charge and the best practices of other cases.
With the help of this trinity working mode, the image of the person in charge of the enterprise is put under the scientific management mode by following the principles of continuous evaluation, image shaping and communication planning, event management and audience control.
At the same time, because employees are in direct contact with all kinds of customers, the image of employees will have more influence on the image of enterprises, which is related to the culture of an enterprise.
Strategy 2: Publicity of cultural image
Successful corporate image promotion is not enough to make a name for itself only by flashy advertisements. These must be rooted in customers' ideas and culture, so as to enhance customers' loyalty to enterprise products and achieve the purpose of enhancing corporate image without misappropriating the company's scarce funds. Corporate culture exists as a conceptual system, and it is difficult to contact employees, society and the public. Therefore, it is a more efficient and effective way to form a unified concept of corporate cultural characteristics, express them through personalized and vivid visual images (graphics and patterns), and then pass them on to the society.
It is very important to establish good government relations and win the support of influential people when coordinating foreign relations. It is necessary to formulate a forward-looking government relations plan, establish close ties with influential people, and help enterprises obtain benign supervision, understanding and support through effective communication with them to enhance their credibility.
Of course, the establishment of corporate culture needs the standardized management of employee image. During work, dress code, employee etiquette requirements, polite expressions among employees, etc. Should be standardized.
In the process of implementation, there are generally two misunderstandings: one is that employees are conscious, and the system can be implemented as long as the truth is clearly stated. This assumption is unrealistic.
Strategy 3: Enhance the image of "crisis"
For a developing small enterprise, any mistake is not only a blow to the whole interest system, but more importantly, it has a significant and long-term impact on the corporate image that has been established hard. Because of financial constraints, it is doomed that he can't make up for the loss by means of large compensation. Therefore, establishing a complete crisis management system to deal with the situation in time can not only solve the problem properly, but also make full use of this "opportunity" to achieve the purpose of enhancing the corporate image.
First of all, enterprises should have a full understanding of their own potential crises and events, and be able to analyze, study and solve some potential new problems and phenomena with the change and development of the situation; Make more preparations in daily crisis management, such as summarizing the experience of crisis management at home and abroad, preparing the research and analysis of specific crisis event data, looking for the best practice mode, and conducting continuous crisis management training and simulation exercises; List all potential events and crises that enterprises may face, and find out the corresponding countermeasures to solve the crisis.
How to make enterprises have a good image 2 1 Scientific enterprise concept is the soul of shaping a good corporate image.
At present, the concept of enterprise has become the most popular concept of well-known enterprises, and has quietly caused a revolution in the concept of enterprise management. In this case, many enterprises have formulated their own slogans, which reflect the enterprise's ideas, indicate the enterprise's goals, missions, business ideas and rules of action, and encourage all employees to establish a good image of the enterprise through slogans. Slogan usually refers to the expression of corporate philosophy. "Day after day" of Haier Group, "Defective products are waste products" and "endless improvement" of Sanyo Refrigeration Co., Ltd. all illustrate the importance of spiritual concept in enterprises. Practice has proved that cultivating and promoting enterprise spirit is a very effective form of shaping a good image of an enterprise and can play an important role in its development. Of course, the cultivation of enterprise spirit can not be simplified, but should be combined with modern enterprise system construction, enterprise management objectives and meticulous ideological and political work to make it the spiritual driving force for enterprise development.
2. Beautiful environmental image is the external expression of shaping a good corporate image.
Enterprise environment represents the cultural quality of enterprise leaders and employees, marks the management level of modern enterprises and affects the social image of enterprises. First, the corporate environment is the most basic reflection of corporate culture. If an enterprise is a place where employees work and live, then there must be safety facilities suitable for employees' work and life, so that employees can work and live reasonably, safely and civilly. Second, creating a beautiful corporate environment and friendly working atmosphere is an important part of shaping corporate image. Factories, living quarters, office facilities, production workshops, products, site management, production services, etc. It is the window of corporate image. Therefore, every enterprise should carefully design the layout of the factory, strictly manage the environment and order of the factory, constantly improve the level of purification, greening and beautification of the enterprise, strive to create a beautiful and elegant corporate culture environment, integrate management into the corporate culture construction, cultivate the sentiment of employees, improve the social visibility of the enterprise, and add luster to the enterprise.
3. High-quality product image is the primary task of shaping a good corporate image.
Product image is the comprehensive embodiment and epitome of corporate image. In the modern enterprise system, enterprises control their own destiny, survive and develop themselves. And the way out for survival and development. It often depends on the social benefits brought by the products of enterprises. First of all, if an enterprise wants to provide a high-quality product image, it must regard quality as its life. Product quality is not only an economic issue, but also a political issue related to corporate reputation and social development and progress, which is the most direct embodiment of corporate culture. If we focus on the product image, we can promote the simultaneous improvement of other images. It is necessary to infiltrate the product image into the quality management system, and form a good atmosphere in which everyone attaches importance to quality and everyone strictly controls quality among cadres and workers. Secondly, we must survive in the competition, create famous brands, improve the visibility of enterprises and create the best benefits of enterprises. In the market economy, with the gradual formation of a unified, open, competitive and orderly market, enterprises must consciously expand their visibility and strengthen market competition. More high-quality products, so that products in the market to form their own cultural advantages. At the same time, it is necessary to strengthen the external publicity of products. Personalized publicity is an important means to shape corporate image. As an attribute of Liaoning Food Group Co., Ltd., "Everything is for delicious food, nutrition and health" is a high generalization of the company's characteristic product pasture health, which has a good extension and sublimation.
4. A clean and honest leadership image is the key to shaping a good corporate image.
The leading role and demonstration ability of leaders in enterprises are the concrete embodiment of leadership image and the key to shaping a good corporate image. First of all, the style of business leaders is an important symbol of corporate image. What kind of leadership, what kind of corporate culture and corporate image. Therefore, enterprise leading cadres should constantly improve their own quality, not only be hardworking, proficient in business technology, good at management and brave in innovation, but also be honest, self-disciplined and dedicated leaders. Secondly, it is necessary to improve the understanding of enterprise culture by enterprise leaders and become a wise man in enterprise culture construction. First, enterprise leaders should mold themselves into entrepreneurs with high-grade cultural literacy and modern management concepts, adapt to the needs of the market economy, and make enterprises invincible in the competition. Second, on the basis of learning and drawing lessons from the experience of excellent enterprises, we should grasp the direction and basic principles of corporate culture, broaden our horizons and innovate constantly.
5. Dedicated employee image is an important basis for shaping a good corporate image.
The overall image of employees is the concrete embodiment of the internal quality of enterprises, and cultivating new people with ideals, morality, culture and discipline is an important content of corporate culture construction: cultivating employees to love their jobs, study their business and be proficient in business; Establish the concept of respecting knowledge and talents; Create an environment conducive to all kinds of talents to stand out and interpersonal relationships of equality, unity, harmony and mutual assistance, enhance the cohesion and centripetal force of the enterprise with the good mental outlook of employees, and win a good social image and reputation of the enterprise.
How to make the enterprise have a good image 3. A good corporate image can win the public's trust and produce a consumer psychology for the goods and services of the enterprise.
The survival and development of enterprises depend on the public's participation and concern, and on the trust and support of consumers, which are closely related to the corporate image. It is no wonder that the book "Japanese Company Management" puts forward: "In an increasingly rich society, which company's products to choose depends largely on the corporate image." A good corporate image will attract customers, sales staff will get twice the result with half the effort, and the promotion of turnover will be logical.
Location: A good corporate image can expand the visibility of the enterprise and increase the goodwill and confidence of investors or partners.
An enterprise has a good image. When it needs financing, all kinds of investment institutions will be willing to participate and lend a helping hand in the face of the crisis. Powerful enterprises will automatically come to the door to cooperate, thus reducing risks and making the foundation of enterprise development more stable.
A good corporate image can attract more talents, stimulate employees' professionalism and create higher efficiency.
"Wealth" with shells is easy to get, but "talents" without shells are hard to find. In the final analysis, the competition between enterprises is the competition of talents. A good corporate image makes talents feel that the working environment here provides him with a useful place, and the employment system here can give full play to their intelligence. With a good corporate image, employees will have a sense of superiority and pride, as well as mutual induction of supporting systems (uniform work clothes, office supplies, etc.). ).) will create a vibrant atmosphere, so that their work enthusiasm will increase day by day and their work efficiency will continue to improve.
A good corporate image is a valuable intangible asset of an enterprise, which has a great and far-reaching impact on its internal management and external operation.