China market sales data of soft drinks industry.

In recent years, with the awakening of single economy, face value economy and consumers' health awareness, small-capacity drinks below 200ml are selling well, and the number of newly launched small-capacity drinks is getting faster and faster. In 2020, the proportion of new small-capacity drinks in the world will reach 37% of the total number of new drinks. However, the output of soft drinks has fluctuated in recent years, which shows that small-capacity drinks have eroded the market space of other capacity drinks to a certain extent, further proving the high popularity of small-capacity drinks. In the future, with the continuous upgrading of consumption concept, there will be more innovative products in the soft drink industry.

1, the soft drink industry is growing year by year.

With the rapid growth of China's economy and the continuous improvement of urban and rural consumers' income level and spending power, the consumption demand of soft drinks has been in a rapid growth stage. After many industrial waves such as carbonated drinks, bottled water, tea drinks, fruit juices, herbal teas and milk-containing drinks, the development of soft drinks industry in China has also entered a "new normal" stage.

According to the data of the National Bureau of Statistics, from 20 1 1 to 20 19, the output of soft drinks in China showed an increasing trend, but the growth rate was declining. From 2065438+07 to 2065438+08, the output of soft drinks in China decreased, and it picked up on 20 19. In 20 19, the output of soft drinks in China was 654.38+78 million tons, up by 13.29% year-on-year. Affected by the epidemic in 2020, the output of soft drinks will be 65438+63 million tons.

Drinks belong to the basic daily necessities of mass consumption, and the industry has the characteristics of rigid demand. However, in the past two years, with the continuous promotion of "de-capacity" in the manufacturing industry, the output of beverages has been declining. On the other hand, with the increasing concern of China residents for health, the market demand for carbonated drinks is gradually declining. As the main product category of soft drink industry, the decline of carbonated beverage industry has also led to the decline of the overall output of soft drink industry.

2. carbonated drinks are new and fast commodities.

According to statistics, in 2020, among the online commodities of Tmall, the beverage industry as a whole will increase by 100%, including drinking water by 50% and carbonated drinks by more than 150%, indicating that carbonated drinks are popular.

3. Mini cans are very popular.

Among many carbonated drinks in the world, the proportion of new products below 200ml to the number of new products in that year also showed an overall upward trend. In 2020, this proportion will reach 37%, which is about 65,438+00 percentage points higher than that in 2065,438+09.

Drinks under 200ml are also called mini-cans, and the gradual popularity of such beverage products is mainly affected by the development of a single economy; At the same time, with the audit of people's consumption, mini cans not only satisfy consumers' early adopters' psychology, but also are not easy to cause waste; In addition, the improvement of consumers' health awareness and the rise of Yan value economy have also promoted the best-selling of mini-can beverage products.

At present, the popular mini-can beverage products on the market include Coca-Cola, Pepsi-Cola, Sprite, 7-up and so on, and the price is about 2.25 yuan/can. Details are as follows:

Note: The prices of drinks listed in the chart are all counted in Tmall Supermarket, and the closing date is July 26th, 20021year.

—— For the above data, please refer to the Forecast and Analysis Report on Production and Marketing Demand and Investment of Soft Drink Industry in China by Prospective Industry Research Institute.