At the beginning of August 2020, Evergrande held press conferences in Shanghai and Guangzhou at the same time. At that time, Evergrande was "ambitious" and unveiled six new cars in one breath.
All six new cars are named after Hengchi, with Arabic numerals 1 to 6. The models cover cars, coupes, SUVs, MPVs and crossover vehicles. No car company in the world can release six new cars at a time, covering such a wide range.
It is worthy of being a real estate giant with a capital of 100 billion. There are only a handful of such big hands, but after all, they are interlaced like mountains. Can the car made by Evergrande break the shackles?
It's not that there are no crosswalks, but most of them have disappeared. For example, Gree, Apple, LeTV and even Wuliangye have built cars. Losing money is common. What's the difference between Evergrande?
Hengchi? 1 interior appearance
On June 9th, 2020, 65438+February 9th, Evergrande finally released the internal photos of Hengchi series for the first time after nearly four months. What is this interior photo of Volkswagen? Hengchi 1 and Hengchi 1 locate medium and large cars and adopt four-door coupe design.
It is also the only model that reveals the model information. Hengchi 1 has a wheelbase of 3 150mm and is equipped with 22-inch smooth wheels.
Judging from the overall shape, the logo of Hengchi Automobile is a magnificent lion head. The official explanation of Evergrande Automobile means to protect the blue sky, the lion of the East and stand out from the crowd.
The first step for a self-owned brand to build an interior is to install countless large screens in the car, and Hengchi 1 is no exception. The first thing that catches your eye is the oversized triple screen of Hengchi 1, except that there are basically no extra physical buttons on the steering wheel.
The steering wheel has a wide shape and a four-spoke design with multi-function buttons on both sides. The front seats have the function of 18 direction adjustment and multifunctional massage, and the rear seats adopt independent executive seats. In addition, the new car is equipped with a large panoramic sunroof and a British treasure stereo.
So many screens are dazzling, and the more electronic components, the higher the failure rate; Although the buyer of this car certainly doesn't care about money, he definitely cares about safety.
You know, it's only two years from Evergrande's announcement to Hengchi 1 landing. Those hundreds of years of technical car companies still have many security risks. It is even more common for military strategists to recall vehicles. Hengchi 1 has been developed for less than two years, and there is no joint venture car company behind it. Who dares to buy it?
Hengchi 1 price exposure
According to the plan of Xu Jiayin, the chairman of Evergrande, Evergrande Group is prepared to invest about 45 billion yuan in new energy vehicles, build ten production bases in China, Sweden and other countries, and develop 15 vehicles at the same time, mainly high-end vehicles, including Hengchi 1, which fell to the ground this time.
According to the naming rules of Hengchi series, Hengchi 1 is named as or "Hengchi 1? FS ",the top-of-the-line Hengchi 1 official price may be more than 500,000. It is expected that trial production will be carried out in the first half of next year and mass production will be realized in the second half of next year.
Will Hengchi 1 compete with Audi A6, BMW 5 Series and Tesla in vehicle positioning? S and so on form a competitive relationship. Then the question is, if it were you, would you spend 500,000 yuan on Xu Jiayin's Hengchi 1?
Write it at the end
Only products that can stand the test of the market are hard currency, which can compete with Tesla and many century-old car companies.
However, it is really new for Evergrande to build cars, because it is said that the healthy market value has soared to 200 billion after Evergrande started to build cars. It can only be said that even if Hengchi loses all his money, the capitalists will still be rich. After all, "cutting leeks" is not Tesla's patent.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.