Guangzhou International Beer Festival, held from 7th to 15, has been held during the summer vacation for the third consecutive year. This year, the theme of Oktoberfest is "Welcome to the Olympic Games! Cheers! " With "the most important fun!" As a slogan. Major beer brands are very active in the exhibition, and the booth area is generally larger than last year. The organizing committee made a better plan for the brand beer exhibition area, and the exhibition area of each beer enterprise increased by 30% on average compared with last year. Among them, Zhujiang Beer Group, a local beer leader in Guangzhou, has taken the lead in booking a beer booth of 1.800 square meters at the Oktoberfest, and has gone all out to decorate the booth that can highlight the characteristics of the enterprise, and prepared various colorful performances for the guests at the Oktoberfest. After exploring the Oktoberfest last year, Budweiser, an internationally renowned brand, attached great importance to this year's activities and set up a booth area of 1.200 square meters. Well-known beer brands at home and abroad, such as Shengli, Jinwei, Lijia, Heineken, Tiger Brand, Yanjing, Snowflake and Kirin, have also joined in one after another to create brand exhibition areas that reflect corporate image, making this year's Oktoberfest activities more enthusiastic.
In addition to beer, Oktoberfest also has the atmosphere of beer culture. In order to enrich the cultural connotation of Oktoberfest, the organizing committee set up an activity corridor with the theme of introducing beer culture at the event site. Through the display of labels, bottles and cans of classic beer brands around the world, consumers can explore the stories behind beer brands around the world and appreciate the profound cultural connotation while enjoying the labels of classic beer brands. On the other hand, this year's Oktoberfest also specially set up the "My Favorite Beer Brand" selection activity, which was voted by the citizens who entered the venue, so that consumers can truly experience the heroic feelings of "consumers have the final say"; At the same time, during the 9-day activity, the votes of different beer brands will show the scene of chasing after each other, and who will win the prize in the end. In addition to testing the comprehensive level of beer products, canvassing activities are also essential, and the activities of major beer exhibition areas at Oktoberfest will be more exciting.
Guangzhou people are urbanites who know how to enjoy life. After two sessions of practice, Oktoberfest has fully realized the importance of entertainment, leisure and social life to urbanites, and it just provides the best platform for people to get together in their leisure time. In order to make consumers really relax, feel comfortable and laugh during happy hours, this year's Oktoberfest not only highlights the theme of "beer", but also implements the entertainment concept of "the most important fun" in the activities, adding participatory fashion elements such as music, dance, street performance and ghost horse parade, and taking fun and carnival as the call, carefully creating a leisure happy hour. Specific activities include: Variety Bartender Show, Super Taste Bud Challenge, Ghost Horse Roadshow Parade, Creative Handicraft, Extreme Sports, Street Dance and other entertainment activities. Dazzling wonderful programs and interactive games constantly bring surprises to the participating citizens.