Basic introduction Chinese name: Birou mbth: Birou birthplace: Japanese subsidiary: Kao enters China: 1980 065438+ 10 Usage: facial cleanser brand information, brand story, name origin, China development, product introduction, Kao introduction, brand information Chinese name: Birou English name: Birou birthplace: Japan. 980 065438+ 10 Since the listing of 1980, Biosoft initially launched facial cleanser. At that time, there were no cosmetics specially used to wash your face. Everyone used alkaline things to wash their faces. Biosoft is the first facial cleanser made of neutral raw materials. Kao vigorously promoted its characteristics, that is, "it is not tight after washing", so it has been widely supported by consumers. On the basis of studying the Biosoft facial cleanser, Kao introduced the shower gel Biosoft U with neutral ingredients in 1984, which replaced the soap that people used to use in bathing and became a new way of life. Today, "Birou" can be bought in the markets of 46 countries around the world, and it is a worldwide brand. The word "Birou", a world-famous unified brand, originated from "Bios" and "Ore". The original text comes from Greek, meaning "mineral" and "BIOS", which contains such a meaning: keeping skin fresh and clean is directly related to living a "full life". Therefore, the slogan of Biou brand is "Pure skin, shining life". The biggest feature of Birou brand is to continuously develop new products and put them into the market, which is a positive expansion strategy. It is worth mentioning that for Kao, making a series of products of the brand "Biou" is to explore the meticulous care needs from face to body. As a personal care product, it puts forward a nursing plan according to the maintenance habits in various situations, which opens up a new field of skin care behavior. While adopting new technology, we can't lack the idea of predicting consumer behavior and how to materialize it. "Biosoft" constantly updated consumers' cognition on skin care, achieved success in the gap market, completed the branding process, and finally became a big brand. Brand story Birou men's moisturizing facial cleanser appeared. Faced with many challenges, a clean and refreshing instrument can make you more confident. The new Biosoft men's moisturizing facial cleanser provides simple and efficient skin care according to the skin characteristics of modern men. Men's skin is always oily and short of water, so cleaning and moisturizing has become the top priority of men's skin care. Biosoft men's moisturizing facial cleanser contains natural plant moisturizing essence, which can firmly lock the moisture of skin itself and continuously moisturize men's dry and rough skin; Unique refreshing and water-retaining cleaning formula can deeply clean the oil and dirt in pores, making the skin clean, refreshing and shiny; The fresh herbal fragrance can relieve stress and refresh your mind while cleansing your face. Biosoft men's moisturizing facial cleanser makes it easy to be a fashionable man and allows you to face more challenges calmly! The name comes from the Greek words "Bios" and "ore". "Bios" means life, and "ore" means satisfaction. A contented life includes a healthy body and a happy mood. Let every consumer have a healthy, happy and satisfied life, which is the meaning of Birou's existence. Birou, from Kao of Japan, is a world-famous brand and sells well all over the world. Biosoft logo is widely used all over the world, and it is stipulated that white is the background color and dark blue characters are used, meaning "clean" and "refreshing". In the most representative design of Biosoft facial cleanser, white symbolizes "clean skin"; The gradient of blue shows "gentleness to the skin", while the curve design of blue symbolizes the moist and tender facial contour you have. The spokespersons for the development of BIRO men's series in China: Eddie Peng Yuyan Yuyan 1995, BIRO ordinary facial cleanser BIRO 1997, BIRO cool facial cleanser 1998, BIRO hair cream cleaning nose patch in 2000, BIRO deep facial cleanser 200 1 year, BIRO weak acid facial cleanser. Biosoft cleansing wipes, Biosoft cleanser in 2004, Biosoft cleanser deep cleansing series in 2006, Biosoft cleanser brand-new series, Biosoft cleanser makeup remover series in 2007, Biosoft cream moisturizing cleanser in 2008, and Biosoft cleanser with delicate skin. Biosoft deep cleansing facial cleanser, Biosoft deep double-effect facial cleanser and Biosoft deep cleansing facial cleanser were introduced. Biosoft Deep Clear facial cleanser absorbs dirt from pores, which is fresh and contains very little Japanese green tea essence: deep cleaning of dirt accumulated in pores caused by air pollution and makeup residue every day helps to keep pores unblocked, and the skin is easy to breathe after washing. Kaolin containing micron: It has adsorption function, helps to remove dirt and residual makeup in pores, and is clean and less residual. Wash away the uncomfortable sticky feeling, fresh and clean. Biosoft deep double-effect facial cleanser removes aged horniness and contains the essence of Japanese green tea: it deeply cleans the dirt accumulated in pores due to air pollution and makeup residue every day, which helps to keep pores open and make the skin feel refreshed after washing, as if it will breathe. Green, white, transparent, soft beads Green, soft beads: help to remove dirt and excess oil from pores and make pores look less obvious. White soft beads: help to remove aged keratin and make skin soft and smooth. Green and white soft beads can be gradually decomposed in washing, which is suitable for daily use. Biosoft deep cleansing facial cleanser removes makeup residue from foundation, and contains Japanese green tea essence: it deeply cleans dirt accumulated in pores caused by air pollution and makeup residue every day, which helps to keep pores open and make skin feel refreshed after washing. Biosoft Cleansing Glycosides: Helps clean the residual makeup of foundation that is difficult to remove in pores, and the excess oil and dirt that cause dull complexion, leaving skin fresh and bright. Dew texture, forming delicate foam, easy to go deep into pores to remove dirt. Biosoft cream moisturizing facial cleanser nourishes clean, moist and full of water. Ingredients of moisturizing liquid: It helps to lock the natural moisture of skin, make skin moist and transparent, and present natural light. Natural olive leaf cream ingredients: nourish every inch of skin from the inside out, relieve the peeling caused by dryness, and keep the skin moist, tender and smooth all day, no longer tight. Delicate and soft foam: gently clean dirt and excess sebum, leaving skin clean and comfortable from the inside out. Biosoft Deep Moisturizing Series Biosoft Qingying Water-tender Facial Cleanser is mild, clean, moist and transparent, with unique water-sensitive moisturizing liquid ingredients, which locks the natural moisture of skin. Rich and delicate foam, thoroughly clean dirt and grease. Fresh and fragrant flowers help to soothe the skin and relax. After washing, the skin is still as tender as ever. Bi-smooth and tender facial cleanser * * * Clean, smooth and tender water-based moisturizing liquid ingredients: Cleansing helps to lock in the natural moisture of the skin, making the skin moist and transparent, showing natural light. Red and white * * * rubbing powder: gently rub off rough cutin on facial skin, and at the same time increase skin vitality, making skin smooth and tender again. Rich and delicate foam: go deep into pores, thoroughly clean the dirt and grease in the deep skin, and make the skin clean and transparent from the inside out. It is as weak as natural skin and has a particularly mild nature. Biosoft's cool and compact facial cleanser is cool and clean, delicate and fresh, with unique water moisturizing liquid composition, which locks the natural moisture of skin. Cool mint ingredients, tighten pores, enrich delicate foam, and thoroughly clean dirt and grease sweat. After washing, the skin is moist, transparent, delicate and smooth. Bio-Soft Bio-Soft crystal moisturizing facial cleanser: cleansing with white inside and red outside. Ingredients of moisturizing liquid: Cleansing helps to lock the natural moisture of skin, making skin moist and transparent, showing natural light. Chamomile pure white essence: gradually improve dull complexion and reproduce healthy, shiny and transparent skin. Rich and delicate foam: go deep into pores, thoroughly clean the dirt and grease in the deep skin, and make the skin clean and transparent from the inside out. It is as weak as natural skin and has a particularly mild nature. Biosoft oil control clear facial cleanser removes oil and locks water. Liquid oil-soluble formula, refreshing and not tight, quickly dissolves oil and makes it float out of the skin. Oil-controlling and water-retaining formula to prevent water shortage in stratum corneum. Witch hazel essence can inhibit the secretion of excess oil, leaving skin tender, refreshing and oil-free for a long time. Biosoft makeup remover and oil control series Biosoft anti-acne balanced facial cleanser has no acne and no worries. Pure and flawless liquid anti-acne formula can deeply remove excess oil and dirt. AG cleans ingredients, exfoliates and dead skin, and gradually improves acne marks on the skin. Pure lime extract and triclosan anti-acne cleansing essence can relieve skin redness and swelling. Bio-soft pore cleaning blackheads nose patch removes blackheads, and the exquisite feminine nose soft incision design can easily clean blackheads (corner plugs) in pores. Continuous use of Bio-soft can help pores become inconspicuous. The new black sticker makes it easier to see the blackheads that have been pulled out. Biosoft Deep Cleansing cleansing oil Deep Cleansing, refreshing and non-greasy deep cleansing ingredients can penetrate deep into the skin and remove makeup residue. Easily remove the hard-to-remove eye makeup and lip makeup, making the skin feel refreshed, natural, gentle and comfortable after use. Introduction to Kao1993 In August, Kao's first enterprise in China, Shanghai Kao Co., Ltd., was born in Shanghai, which started Kao's career development process of sharing R&D achievements with China consumers and creating beauty and cleanliness together. Birou is the continuation of Kao's century-old history in China. Kao also adheres to the tenet of "creating high-quality products" and focuses on carefully analyzing and grasping the influence of China consumers' needs and lifestyle changes on product development. After years of honest management, Kao China's subsidiaries have owned many brands famous for their high quality, such as Biosoft, Leya, Shifen, Jieba, Magic Spirit, Kao and Fei Yi, and won the support and trust of consumers in China for their good performance in their respective fields.