How to choose a brand name?

The laws of different products and different font combinations have been explored through a lot of practice, such as: 1, the brand logo of cosmetics uses slender and beautiful fonts, showing soft and delicate connotations. 2. Handicraft brand logo often uses handwriting with different feelings to express the artistic flavor or classical taste of handicrafts. 3, children's food and toys, its brand logo is full of childlike and lively fonts. 4, hardware tools, its brand multi-purpose square head, thick font, to show the toughness of metal tools. 5, traditional handicrafts, antique products, folk art, etc. Their logo names often use classical fonts. 6, high-tech electronic products, watches, fashion, cars, etc. Their brand names often use fonts with a sense of the times. In visual image recognition, we attach great importance to the physical beauty of names and the association between enterprises and products, that is to say, what products consumers can associate with through the physical beauty of names. According to the practice, the following rules are summarized: "Font composed of thin lines" is easy to be associated with perfume, cosmetics, fiber products and other scientific and technological products. "Smooth font" is easily associated with soap, cakes, sweets, drinks and so on. "Corner font" is easily associated with mechanical products and industrial supplies. Make sure you can register. Suggested categories and services, easy to understand, user perspective, in line with consumer tonality, intuitive and vivid stories and feelings. Pay attention to brand association, and the influence of age and gender should not be underestimated. The most important principle to ensure the naming of registered brands is registrability. We registered a brand 20 years ago, which is barrier-free. However, after 20 years, it is difficult to register a brand. It's not because the registration fee is high (only a few k in China Trademark Office), but because the name you think of may have been thought of by others and registered before you. Generally, far-sighted enterprises will register all the names of the same type to prevent competitors from playing the edge ball later. This is a very realistic problem. No matter how good your idea is, it's no use registering first. "So, whenever I think of a great idea, I immediately go to China Trademark Network and China Industrial and Commercial Network to check and confirm that it can be registered before further optimization, including text design." Suggest a good brand name of categories and services, preferably suggested categories and services. In other words, your brand name should be related to your industry and category. For example, it is easy to use a car, which means it is easy to call a car; Calling ducks is easy to think of as a brand that sells ducks for distribution; Procter & gamble, it is easy to think that this product is a daily consumer product; Alipay, it is easy to make people feel that it is related to money; Wechat, it is easy to think that it is related to people's communication (information transmission); Melatonin is easily reminiscent of the more precious products related to the brain at that time (platinum is a precious metal). This is easy to understand. Every marketer hopes that the brand name can be widely spread after success. Whether it is the Internet or offline word-of-mouth communication. Try to think about it. A consumer wants to introduce your product to a friend, but because your brand name is too difficult to remember and express, communication is interrupted. There are stories and feelings. If the product has stories and feelings in the process of building, it may be used as the basis for naming, which is conducive to subsequent marketing promotion and touches the fan economy. A product with stories and feelings is always more popular with consumers than a cold product. Three dads, when they had this name, were not far from the air purifier, but attracted a large number of fans. Because the "three dads" were founded by three dads who love their children, they devoted themselves to the future health of their children, and finally developed an air purifier with an outlet PM2.5 of 0, which is a sentimental product. Are three dads a good name in the eyes of fans? Isn't three dads a good name? It doesn't matter. It has a story from the beginning and has become a symbol of products. It has indestructible feelings, because feelings are often the best way to win consumers. Similarly, Chu orange. Consumers who don't understand the back story think that this is a new orange variety, but in fact, Chu orange is an extension of Chu Shijian's name. In the eyes of fans, "Chu orange is a realm." "It's all spirit!" "This is not eating oranges, this is life." "Ren Pingsheng's Pinchu Orange." Behind the orange is an entrepreneurial inspirational story. Chu Shi Jian went from smoking king to prison, and then re-started his business at the age of 75. His indomitable spirit made countless fans cry. Paying attention to brand association means that when consumers see your brand, they will associate it with other things. Whether this kind of thing is good or not directly affects brand sales. The reason for this association is often "deep-rooted" and the result of qualitative thinking formed by words, dialects and proverbs for thousands of years. It is really difficult to give a brand a name, because it is not so easy to remember and have a unique name. Simplicity is simplicity. Around the four principles of tonality, intuition, concreteness and simplicity, your name is at least not bad. The name of a brand is actually its communication cost. For example, when a group of people who don't know the truth know the name of a brand, it's not a good name if you have to explain to them what your brand is for. For example, there are two properties in Hangzhou, one is called September Forest Villa, which is very vivid when you hear it. You know it must be a luxury villa, full of rich people! The other one is called Fontainebleau, emmmm. To tell the truth, at first I thought it was a dish, but Baidu didn't know it was a European-style pastoral property. Tell me, is it important for a brand name to be intuitive and specific? Talk about brand tonality again. There's a women's clothing brand called Brothers, but I'm just ignorant about taking the middle route. I really don't understand why women's clothing sellers want to take a brother's name. Maybe they think it's good to have contrast. Let's start with a brand called Laoganma. I think this name is in line with the brand tonality, and the picture of my mother working hard in the cooking sauce is vividly on the paper. Let's think back, why do many Internet companies use common things when naming themselves? For example, when you mention Apple, you will think that the Iphone mentions Xiaomi, and you will think of Xiaomi mobile phone; When it comes to hammers, you think of hammers and mobile phones. Everyone is easy to remember and understand, and the brand name will soon be printed in people's minds, which also establishes a good foundation for brand communication.