First, looking for books is looking for yourself, and looking for bad books is harming yourself.
One of my proud abilities is that I often get very good books and materials. In such a fresh knowledge field as career planning, I can get in touch with fresh ideas and knowledge quickly and maximally, which is the core competitiveness. Therefore, the new elite team and friends around them have special benefits. They always say, shit, where did you get it?
It has been said that reading a bad book is equivalent to losing two periods of time, one is reading a book, and the other is reading a good book. In my opinion, this loss is far more than that. Because a bad book has a profound influence on you, it will keep your mind at a certain level for a long time, and at the same time you will feel "I know this stuff" or "this kind of book is boring"-so you will refuse those really awesome ideas to enter. On the contrary, a good book is also of great significance to the promotion of people, which will make you take a lot of detours less. So I think the loss of reading a bad book is about 10 times that of reading this book. This is why it is so important to find good books.
Looking for a book is looking for yourself. How to choose a good book? Let me talk about how to avoid some bad books first. Generally, people choose books by reading the title, then the packaging, then the references, and finally turning over a few pages before deciding to buy them. In fact, there are many traps in this!
Second, the six traps of choosing bad books
Six pitfalls to be careful when buying books.
First, be careful that the title and author are too deceptive.
Attention! There are many alarmist headlines. For example, I generally don't buy a book of the type "X reasons why I can't do great things" at the first time, because the title is too deceptive and the marketing meaning is too heavy, so I usually save it. If you look at the author's signature again, you will find that his names are generally Bao and Sheng Anzhi (Khan). In short, it looks like a pseudonym or stage name. Don't buy it. Because the author abandoned a work that he didn't even want to sign his own name, do you still watch it?
So don't turn it over when you see the name+stage name.
Second, the print run is too small.
There is a printed version at the back of this book. Under the present circumstances, generally speaking, if less than 5000 copies of this book are printed, it is basically a loss. If there are less than 3000 copies, it is more likely to sell them yourself. We should pay attention to this kind of book. The publishing house itself is ugly. I hope to see the voice of the market and try it. You may be the unlucky one. There may be two reasons for the small print run: 1. The author's style of writing is too poor. 2. The author is awesome. For example, Einstein's "Theory of Relativity" published for the first time seems to have insufficient print runs 1000.
Third, don't hold back from reading world famous books.
As you discovered from childhood, there is no need to read all the world famous books. When I was in junior high school, the first time I read a world famous book was War and Peace. That big book almost drove me crazy. I used this book to force me to take refuge in Wesley's novels for more than half a semester. Now that I think about it, first of all, I can't understand this height at that age. Second, the pace of this book is too slow. At that time, such a slow pace was still being watched.
This story also tells us that world famous books are not necessarily worth reading. If you can't read a book called a world famous book, give it up.
Fourth, be careful of the hot list
Many people like reading books on the leaderboard, and everyone likes them very much-in fact, this is not necessarily popular, such as swine flu, such as Wuji.
Many popular books are like popular movies. Look, you feel wasted, don't watch it, and you are worried about the lack of urban themes.
My suggestion is that popular books can wait. If they are still popular, just have a look. If they pass, it proves that the book is not much better. The way to read popular books is: think about what you will lose if you don't read this book. If not, don't look. Why don't you find a good book to read? I'd rather read Jin Yong's Gu Long novel again than read a new martial arts novel written by a messy person.
Verb (abbreviation for verb) fake book
What is a fake book? It's one of those scary names. It's clearly called Zhou Xiulian, but it's changed to Louis. Jean (Louis. John). The contents of these books are mainly saved by cutting and pasting. I just gave you an English name and told you that it ranked first in the XX edition of the new york Times, or that it was printed 40 times in the United States! You bought it back.
For example, in 2004, it ranked among the top books in China for several months, creating an "amazing" performance of selling more than 2 million copies in eight months. "No Excuses" (published by Machinery Industry Press) turned out to be a "fake book" that forged the author and publicity materials! There are many such "fake books" and "fake books" in the book market now. The Real Foreign Books: No Excuses published by China Social Sciences Publishing House only sold more than 20,000 copies.
Some people say: make it, scissors and paste.
According to the regulations of the State Publishing Bureau, books can be judged as fake books in four situations:
1, forging foreign authors; Poor Louis.
China's Third Eye, a book in Book Fair, was written by German "Leuninger", but it was later discovered that the translator was the real author of this book.
The book Execution has sold 2 million copies, and its selling point is its author: Paul Thomas, a management professor at Harvard Business School. However, "Paul Thomas" is a non-existent person. The publishing house not only asked him to write seven series bestsellers, Execution, but also openly prefaced another fake book written by China people. "No excuse" made up a lie, claiming to be an imported original foreign language document. The author Feral Cape, a graduate of West Point Military Academy, was the commander of the US Army Special Forces, an independent director and professional training expert of many companies, a professional lecturer, a consulting expert and the founder of the American Vocational Training and Development Center. ...
2. Forge the book reviews of famous foreign media and figures;
For example:
Lincoln's favorite book!
You are a fool if you don't buy this book! -Davis, editor-in-chief of New York Post (Note: new york Post = new york Times+Washington Post)
3. Forge the best-selling information of foreign books; For example, the sales volume in Silicon Valley exceeds one million!
4. Steal the names and related information of books that have been influential or best-selling abroad, and the contents of the books are completely written by themselves. These books mainly focus on economic management, inspiration and psychological self-help. For example, No Excuses published by Machinery Industry Press.
Don't believe China's fake books. This is part of a fake book published by the State Publishing Bureau, as follows. I guess a lot of people have been tricked.
Don't buy the following fake books:
China Textile Publishing House, Sustainable Foundation, Smile Management, Seven Deaths of CEO, Money or Life? ","big talk management 100 ","the greatest management thought "
International cultural publishing company: how to be a strong person, execution II (complete manual), execution III (personnel flow), execution III (strategic process), execution III (operational process), and growth.
China Chang 'an Publishing House: the basic work of management, execution, no excuses, the secret of success of American gold salesmen, and the motto of being a man and doing things.
No Excuses and McKinsey's Excellent Working Methods by Machinery Industry Press
Harbin Publishing House (13): Super analysis training, super thinking training, super imagination training, management is so simple, big management, how to divide the bones of hunting dogs, creed: the golden rule of world business leaders' success, 60 rules of management helmet and efficient management.
Enterprise Management Press (9 kinds) Ant Corps, managing the Bible, planning: discovering the power of strategy, no excuses, growth: 10 The strategy of sustainable profit of enterprises, the interview questions of world companies, the complete works without any excuses, my position is: 55 suggestions for young people by the richest entrepreneurs.
Jiuzhou Publishing House (8 kinds): Four kinds of perseverance: do everything with your heart and make a deal: the marketing secret of negotiators, self-motivation and self-help: cultivate perfect self, tolerance: the leadership art of management masters, the letter to Garcia, you must not fail, nothing is impossible: cultivate a beautiful man, etc.
Democracy and Construction Press (5 kinds) The First CEO of China in My Eyes, General Chip and Haier's Strategy, Why the Rich Depend, Aladdin's Magic Lamp: Opening the Door to Wealth, and American History;
China Workers Publishing House (4 kinds) super reading ability training, super learning ability training, self-motivation: work attitude determines everything, there is no excuse 2: improve execution;
Jilin Literature and History Publishing House (2 kinds) "The most needed 13 kinds of people in the world's top 500" and "The resolutely unused 13 kinds of people in the world";
China light industry press (2 kinds) new lazy series-health and new lazy series-work;
China Federation of Industry and Commerce Press (2 kinds) "Well done, Grant: Excellence can only be achieved by choosing excellent people" and "Franklin's self-report: my 88 principles of life";
Attitude determines everything (1 species);
Heilongjiang People's Publishing House (1 species) One-minute Promotion Management;
Jincheng Press (1 species) "Seven Compulsory Courses for Excellent Employees";
Jinghua Publishing House (1 species) "Leadership class on Monday morning".
Sixth, preserved books.
The preserved book is not bad, but you should know how to distinguish it from the original.
There are two kinds of books, one is the cut-and-paste method-put all the books on the market together, cut them out with scissors and stick them on a piece of white paper as soon as you see the relevant ones. Then I scraped together almost ten thousand words and wrote a book. There are many books of this type, especially in the field of training or consulting. Publishing a book is equivalent to having a qualification. Many trainers publish books in this way. A trainer with my background can write seven books a month, and most of them come out like this. You can buy abstracts, but don't buy originals.
This kind of book is easy to distinguish, except that the book is original by the author, while the "compilation" and "compilation" are assembled.
The second is dictation. Many famous books choose dictation, and most of them are dictated first and then typed. This kind of book is worth reading if the speaker has brains. For example, Wild Growth by Feng Lun and some books by Ma Weidou, as well as Psychological Classroom, which directly converts classroom recordings into books. The most awesome person is Mr. Nan Huai Jin. He is surrounded by stenographers, talking and laughing with entrepreneurs and politicians, and published a book in one afternoon. This mantra is easy to read, but you need something in your head.