What do the signs of Yili and Mengniu mean?

Mengniu logo is the ideographic modeling of the enterprise name "Mengniu". With a thick and elegant horizontal pen, it symbolizes the vast and fertile land of Inner Mongolia, and its unique geographical advantages show that the development conditions of the enterprise are right in time and place. The horn is as strong as a peak, which shows the tenacity and diligence of cattle and symbolizes the positive, steady and enterprising enterprise concept. The whole logo is dominated by white and green, away from the theme of pollution and highlighting the pursuit of nature.

The Yili symbol is surrounded by three unique crescent shapes, and the two shades of green represent the far-reaching and vast grassland; The bright sunshine in the blue sky nourishes everything and represents health and vitality; White represents nutritious milk, and the red "Yili brand" grows in the sunny blue sky and green space. The whole logo adopts a circular outline to express a dynamic balance, which not only conforms to the harmony and tolerance advocated by China traditional culture, but also symbolizes the unique spiritual connotation of Yili Group: the smart circle gives people the feeling of "endless life"