Cosmetics personal sales plan template (1) Time flies like a meteor in the sky. I hope I can seize this short moment. Unconsciously, I have been in a pharmaceutical company for one year. Looking back on my work during this period, I make the following summary:
First, the change of ideas.
Concept can be said to be a relatively fixed thing. If a person wants to change his original ideas, he must go through a long ideological struggle, although sales are similar. However, different products face different adaptation groups and different consumer groups. Different companies have different sales models. We must change from passive work to active customer development and many other ideas.
Second, the implementation of post responsibility
As a salesperson, my job responsibilities are:
1, do everything possible to complete the regional sales task;
2. Strive to complete the requirements in the sales management measures;
3. Be responsible for strictly implementing all procedures of products;
4. Actively and extensively collect market information and report to leaders in time;
5. Strictly abide by the company's rules and regulations;
6. Have a high degree of professionalism and a high sense of ownership;
7, complete other work assigned by the leadership. Job responsibilities are the job requirements of employees, and also the standard to measure the quality of employees' work. Since I have been engaged in business, I have been taking my job responsibilities as the standard of action, starting from bit by bit in my work, and strictly demanding that my actions conform to the terms of my duties. First, I can start with product knowledge, carefully analyze market information while understanding product knowledge, and make marketing plans in time. Secondly, I often communicate frequently with sales staff in other regions to analyze the market situation, existing problems and countermeasures, so as to
In my daily work, after receiving the task assigned by the leader, I actively set out to finish the task on time on the premise of ensuring the quality of work.
Third, clarify the task objectives and strive to complete them on time with good quality and quantity.
At work, I have always known that only the superior-subordinate relationship, both internal and external alike. I must not be careless or negligent in the work arranged by the leaders. When accepting the task, on the one hand, I should take the initiative to understand the intention of the leader and the standards and requirements that need to be met, and strive to complete it ahead of time within the required time limit. On the other hand, I want to actively think about and supplement the marketing model.
Fourth, the current market analysis
Cloud has only one customer in Kunming and works in XXX. Take three goods in March; Get three goods in August. Tiopronin injection Kunming and Guizhou Plateau are economically backward. But the market potential is huge. Generally speaking, Guizhou market is developing better than Yunnan market. Yunnan market: cefixime chewing
A client works in XXX and got two items in March. Guizhou market: Cefoxime chewable tablets have three customers in Zunyi, Guizhou, and tiopronin injection has customers in Taiyi, Kang Xin, Minsheng and Zunyi respectively. Among them, the cumulative annual sales volume of Kang Xin in Guizhou reached 14, but the sales volume in other regions was not satisfactory. Judging from the above sales data, Yunnan is basically a blank market. Cefexoxime chewable tablets are basically blank in Guizhou. Tiopronin occupies less than one-third of the market share in Guizhou.
Judging from the economic and market norms of the two places, Yunnan has an advantage over Guizhou. From the product structure, cefixime chewable tablets go to the terminal. Tiopronin injection and betaxolol hydrochloride eye drops can only be used clinically. (All clinical varieties need to win the bid when they enter the hospital, and the early development time is long). The situation is also quite grim.
V. Regional Work Plan for the next year
1, for old customers and regular customers, we should always keep in touch and do a good job in customer relations.
2. While having old customers, we should constantly obtain more customer information from various media. (suggestion: all ways to contact the outside world are ok; Such as QQ, universal communication, e-mail)
3. If you want to have a good performance, you must strengthen your business study, broaden your horizons, enrich your knowledge, adopt diversified forms, and combine learning business with communication skills.
Six, this year, I have the following requirements for myself.
1, more than 2 new customers are added every week, and there are 3 to 6 potential customers.
2, weekly summary, big knot once a month, see what mistakes in the work, timely correct next time.
Before meeting the customer, you should know more about the customer's status and needs, and then make preparations, so that you may not lose this customer.
There should be no concealment and deception from customers, so there will be no loyal customers. On some issues, you and your customers always agree.
We should constantly strengthen our business study, read more books, consult relevant information on the Internet, communicate with our peers and learn better methods and means from them.
6. Work attitude towards all customers should be the same, but don't be too modest. Make a good impression on customers and establish a better image for the company.
7. When customers encounter problems, they must try their best to help them solve them. In doing business, we must be a man first, and let customers believe in our work strength, so as to better complete the task.
8. Self-confidence is very important. Always say to yourself, you are, you are unique. Only by having a healthy, optimistic and positive work attitude can we complete the task better.
9, and other employees of the company should have good communication, team consciousness, more exchanges and discussions, in order to continuously improve business skills.
10. For this year's sales task, I will strive to complete the task amount of 800 to150,000 yuan per month, and create more profits for the company.
The above is my work plan for this year. There will always be all kinds of difficulties in work. I will ask for instructions from the leaders and discuss with my colleagues to work together to overcome it. Make your own contribution to the company.
Cosmetics personal sales plan template (2) I have been engaged in cosmetics sales for many years and have been paying attention to the sales trend of cosmetics in my work. With the improvement of people's living standards and material conditions, the requirements for quality of life are also higher. For this reason, I made a 20xx cosmetics sales work plan, which only represents my personal advanced views on the current cosmetics sales model.
First of all, I will do some statistics before making the 20xx work plan. At present, among the nearly xxx cosmetic enterprises in China, only about xx% take the mainstream store sales route, commonly known as "terminal" or "daily chemical line", and some enterprises operate through channels and methods such as circulation (including deep distribution), counters (including in-store stores), brand stores, professional (beauty salons) lines, and OEM for large department stores or retail groups. In addition to department stores, supermarkets, franchise stores and other formats, many new formats of cosmetics sales have also been revived, expanded and prospered. At present, various forms such as factory direct sales, online shopping, TV shopping, mail order, automatic kiosks and pharmacies have mushroomed. Although there are historical reasons for enterprises to choose sales channels, in today's increasingly severe channel crisis, it is no longer the calm of the wise, but the task that enterprises must face, and channel reform is imminent.
Generally speaking, TV shopping refers to the shopless commodity sales mode in which consumers know about commodity information through TV, Internet, catalogue and other related media, place orders through telephone and Internet, and the goods are distributed by professional logistics companies. Because there is no middleman, TV shopping can provide consumers with more affordable goods.
Modern TV shopping (also called family shopping) focuses on broadcasting TV shopping channels, which is different from traditional TV direct selling. It is a new way of commodity sales and a brand-new retail sales channel and platform. According to the process of TV shopping, it can be divided into four major links, namely product selection, program production, call center and logistics distribution. Modern TV shopping programs are produced in the way of "teaching to buy and not selling", based on consumer demand, combining purchase with education, and broadcasting methods are live broadcast and recording.
The shopping channel operated by TV stations is a platform for product sales and an "air supermarket" without shops. The goods sold are also necessities in daily life, such as digital products, cosmetics, household items and so on. The TV shopping channel has been loved by consumers since it was launched, because of its wide variety of products, popularity close to life, preferential factory direct price, good reputation and guaranteed quality. The development of TV shopping channel has also made gratifying achievements in the past two years.
Since the birth of shopping channel, cosmetics and other products have been promoted as main commodities, and modern TV shopping has become a new way of cosmetics sales.
Shopping at home is becoming fashionable. With the rapid development of economy, modern family life is also changing. Trivial life, busy work and crowded traffic often make shopping less interesting. But perhaps everyone has noticed that family shopping is quietly changing such helplessness.
According to a consumer survey conducted by tns, a world-class market research company, among all TV home shopping brands, Shanghai consumers have the highest brand awareness of Oriental cj home TV shopping, especially young female consumers aged 25-34. In Taiwan Province Province, where the TV shopping channel started earlier, consumers may not spend 30 yuan to go to the supermarket in 40 yuan to buy cheap shampoo, but would rather spend 50 yuan on TV shopping. Although the price of the product is several times higher, the quality and safety of the product have dispelled customers' doubts. On the premise of reliable quality and perfect market system, consumers in Taiwan Province prefer TV shopping.
In South Korea, where TV shopping is more mature, it has become a consumption habit and fashion for consumers to buy cosmetics through shopping channels.
It is reported that the loess beauty soap launched by Zhentuyuan, a loess cosmetics company run by Korean middle-aged actor Kim Young-ai, earned xx billion won in less than X hours on TV shopping TV.
Zhentuyuan's cosmetics products launched in cj TV shopping in South Korea earned X billion won, and then sold X million copies in X days through X hours of special programs on gstv shopping TV, and the income reached xx billion won. In this way, during the two-week program, a * * * earned xx billion won.
In the shopping program broadcast on X day, many viewers wanted to order loess cosmetics from the beginning, and the phone kept ringing. After that, more and more customers called, so that they had to interrupt the order halfway.
Because of its convenience and guaranteed quality, shopping at home will increasingly become the consumption mode of consumers' choice in the future, and TV shopping will also become a new channel for cosmetics sales.
Variety and low price.
TV shopping programs are mainly aimed at housewives. There are all kinds of goods to be promoted through TV sales. From underwear to leather shoes, from toys to furniture, from beauty products to digital home appliances, all kinds of goods are available. Based on the principle of "not selling much, things must be good", it provides a good platform for cosmetics sales for xx-year-old white-collar women.
Some insiders predict that xxx products will appear in domestic TV shopping in the next few years. Apart from cosmetics and household necessities, everything from houses and cars to travel vouchers may appear on TV. Usually, the goods provided in TV shopping programs are cheaper than those sold in the market, because it does not need special shops and fixed sales staff, and naturally it can provide lower prices with less cost.
Because cosmetics are suitable for TV shopping and sales, all TV shopping channels launched in China have set up beauty columns, and the number of cosmetics is maintained at dozens to hundreds. Prices are usually cheaper than traditional channels, and sales are also ideal through live TV shopping. Among the goods purchased through TV shopping, cosmetics account for the largest proportion, accounting for 30%, followed by daily necessities, fitness equipment, electronic products, food and jewelry. )
Detailed introduction, functional image
In fact, TV shopping is a hypermarket, and TV can be called a shelf. Tv shopping releases commodity information through TV and delivers it to your door by phone. Toll-free telephone is a bridge between buyers and merchants, which has a unique marketing style. Every time, the host will invite the representatives of the manufacturers of the products to do the program together, and introduce each product to consumers in detail from all angles, and the improvisation of the live models will also be interspersed. The whole program will make people shine. If the audience doesn't see it for some reason, they can also search for programs on the website, watch them online, and have free product consultation calls. In the traditional cosmetics terminal counter, it is impossible for a promoter to spend half an hour demonstrating and explaining to each customer, but TV shopping programs can do it. Nowadays, "TV direct selling" with few varieties and high price has become history. Home TV shopping began to guide the new shopping concept of low price, good quality, complete variety and convenient operation.
Cosmetics personal sales plan template (3) Time flies, and it has come to 20xx years unconsciously. But I still clearly remember how difficult it was to take root and sprout when the product first entered the market. The pressure is unprecedented, requiring more labor than before. The development prospect gives me a bigger goal for the future. To do a good job in sales this year, I have three profound experiences:
First, always keep a good attitude.
For example, at work, even if we have few customers or we fail to introduce products to several customers in succession, we are easily discouraged and feel bad, and always feel that today is too bad. This will distract attention, slow customer response and lack of confidence, which will affect sales. On the other hand, think a little about why continuous recommendation fails, and immediately adjust your mentality, such as taking a few breaths of fresh air outside, and then continue to work hard.
Second, observe words and deeds, which varies from person to person, and use different promotion methods for different customers.
For example, student customers prefer fashion brand-name products with strong advertising. So it is difficult for them to accept our recommended products quickly, and we need patience. You can briefly introduce the product first, and then tell her why students are prone to acne and blackheads, and what problems should be paid attention to. Talking about this makes her think you are more professional. Ask her what her major is again, which can enhance her trust in you. Finally, recommend products for them quickly, which has a high success rate.
Third, after catching customers, remember not to talk about products blindly.
Now there are more brands, more promoters and almost the same promotion language. Therefore, when introducing products, it is easy for customers to think that we just want to sell products, so we can't gain the trust of customers quickly. In fact, customers will only accept the products you introduced if they trust you and accept you as a person. If you introduce the product simply and pertinently, you can introduce the product topic into people's topic when customers consider it, such as praising customers or asking customers what they usually care about.
20xx makes me look forward to it. I like this job. I hope I will have a happy work in the future and find more happiness in my work!
Template of Personal Sales Plan for Cosmetics (IV) I. Work Completed in the First Half of the Year
1, sales target completion
In the first half of the year, under the cordial care and correct leadership of leaders at all levels of the company and the joint efforts of dealers, the sales of xxx million yuan in the xxx market were realized, accounting for xx% of the annual plan of XXX million yuan, an increase of xxx% compared with the same period of last year, and the repayment rate was XXX%; Low-grade liquor accounted for xx% of total sales, down x percentage points from the same period last year; Mid-range liquor accounted for xx% of total sales, an increase of x percentage points over the same period last year; High-grade wine accounted for xx% of total sales, an increase of x percentage points over the same period last year.
2. Market management and market maintenance
According to the wholesale price of the sales area and market stipulated by the company, control and supervise the delivery area and price of dealers, and urge them to implement a unified wholesale price to prevent low-price dumping and resale.
Through long-term communication and guidance to all sales terminals, combined with the company's "cabinet-in-cabinet" marketing strategy, unified price labels were placed on all terminals, so that the sales price of products met the company's guidance price. Display products according to the company's requirements for product display in supermarkets, hotels and retail stores, and mobilize and assist stores to keep products clean and tidy. In order to achieve the purpose of brand promotion by using terminal shelf resources, counter labels are affixed to terminals with clean and tidy storefronts and counters and numerous products on display.
3. Market development
In the first half of the year, there were more than X developers, X hotels and xx docks. The newly developed X Shang Chao is a shopping plaza with the scale of Chengxian County, and its products are 52&; All products of the series; X hotels are XXX hotels and XXX hotels respectively, among which the products on XXX hotels are 52&; Four-star, five-star, eighteen years, the product in a hotel is 42&; Two to five stars and puree series. There are X new retail terminals in urban areas and X new retail terminals in towns and villages. Products are mainly concentrated in the middle and low-grade product areas, mostly 42&; Series products.
4. Brand promotion and promotion
In order to improve consumers' awareness of "so-and-so wine", establish brand image and further establish consumers' brand loyalty, according to the unified publicity logo stipulated by the company, we contacted and assisted the advertising company to make 35 advertising billboards, including 29 in tobacco and alcohol retail outlets and restaurants and 6 in other forms.
5. Sales data management
According to the unified requirements of the company at the beginning of the year, the management of all kinds of sales data was improved, the dealer's collection account and dealer's sales statistics were established, and the weekly sales report, monthly sales report and monthly goods demand plan were submitted in time. Various sales data files are saved in both paper and electronic forms. Summarize and analyze the sales situation in 20xx years according to dealers and individual items, so as to make the monthly purchasing plan more objective and accurate. At the end of each month, the sales situation and cumulative sales situation of this month are summarized and analyzed from the aspects of dealers, single products and product structure, so as to reflect the market situation more accurately and objectively and guide the future sales work.
Second, the second half of the work plan
Although a lot of work was done in the first half of the year, it was not done well in some aspects because of the short sales time and lack of knowledge, experience and skills in marketing. In view of this, in the second half of the year, I am going to start from the following aspects, improve my business ability as soon as possible, do a good job, ensure the completion of the sales task of xxx million yuan, and strive for xxx million yuan.
1, study hard and improve your professional quality.
One is to spend time learning marketing knowledge (especially liquor marketing) through various channels, and learn some successful marketing cases and cutting-edge marketing methods, so that their marketing work has certain knowledge support. Secondly, I often consult, communicate and learn from company leaders, regional merchants and marketers in other industries in the market, so that my business level, market operation and grasp, interpersonal communication and other aspects have been greatly improved.
2. Further expand sales channels.
The sales channels in a certain market are relatively simple, and most products are sold through circulation channels. In the second half of the year, under the premise of doing a good job in circulation channels, we should further expand to supermarkets, restaurants, hotels and group buying channels. In the second half of the year, we will mainly do more work in the three systems of industry and commerce, education and forestry with many system numbers and heavy reception tasks, and gradually penetrate into other enterprises and institutions.
3. Do a good job in market research.
Make further investigation and exploration of the market, record all kinds of data in detail, improve all kinds of archival data, and make some analysis and countermeasures supported by stronger data to make it more scientific and make up for the lack of experience and sensory understanding. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust marketing strategies in time.
4. Work closely with dealers to do a good job in sales.
While stabilizing the existing network and consumer groups, assist dealers to fully expand their sales network and tap potential consumer groups. Whenever a dealer is angry, he must have a thick skin. Listen to his complaints, you can't explain the reasons first. He is angry and just wants to be angry, so let him be angry. At this time, he must endure any injustice. When he calms down, explain the reason to him, make him understand that the fire just now should not be made, and make him feel guilty. When you encounter something that the dealer can't understand, you must explain it carefully. You can't break the jar. Let it develop and learn to control the development of the situation in various ways.
Finally, I hope the company leaders will give me more criticism, guidance and support in my future work.
Cosmetics personal sales work plan template (5) I have been selling cosmetics for x years. While learning the essence of others' experience, we are constantly summing up our own experience and improving our own shortcomings. I think as long as I do the work I have to do every day with my heart, I won't worry about business. So what is the work that must be done every day? I have roughly summarized the following points.
First, the overall image of the store is the "face" of the store. Let it give customers a clean, tidy and attractive feeling every day, and don't want to miss it when passing by it; The specific work is: the first thing to do when opening the door is to stand outside the store and carefully observe the overall feeling and hygiene, including the two sides of the door and the door glass. If you look comfortable, customers will feel comfortable.
Second, the hygiene in the store is very important. There must be no dust on the exhibits and containers, and the ground should be bright and clean. The specific job is to keep cleaning carefully every day, so that customers feel comfortable when looking at the exhibits from any angle. Wipe the floor well and give customers a clean feeling as a whole.
Third, the products should be beautifully placed, which will unconsciously improve the grade of the products and make them clear to customers at a glance. The specific work is to change the position and color collocation between products and the collocation of strains every day.
Fourth, the clerk's personal image makeup should be decent, because good image makeup is more convincing in the sales process. Especially beautiful makeup can help the sales of make-up products. The specific job is to refine your makeup and check the other person's instrument makeup.
Our warm service and professional language are very important. No one will refuse your enthusiasm, even if you don't buy it today, because you are enthusiastic and professional, and I believe she will come again one day. The specific job is to serve every customer with a smile, explain sales with the most professional knowledge, and give customers a feeling of being at home.
Six, do a good job of daily customer files, insist on adding new members every day, and visit the store every day. The specific work is: every day, new customers should carefully record their contact telephone number, age, skin type and work industry, so as to accurately inform and resell when engaging in large-scale activities. Contact several old customers every day and ask them to send new samples back to the store to sell.
7. Listening to every customer's opinions or suggestions with an open mind will help us to better improve the store. The specific work is: record the opinions and suggestions of customers clearly every day, which is our most valuable improvement plan and will also give customers a feeling of attaching great importance to her.
Eight, try to sell more every day. The specific work is to sell products to more customers, and sell more products to each customer. Every little makes a mickle. These are two ways to increase sales. If you do it carefully and patiently, customers will feel that the service is thoughtful.
Nine, complete the missing products before the end of work every night. The specific work is: check the sales route of the previous day, and the missing items in the sales area can be filled in time to facilitate the normal and smooth sales of the next day.
Summing up the normal work that should be done these days for the time being, I feel that there are still many shortcomings, waiting for further progress in my study. Do everything with your heart, work hard and you will succeed.