Jia Wei Brand 1958 was born in England. After decades of efforts, it has become an international brand familiar to cat owners and enthusiasts all over the world. Throughout the world, in the eyes of cat owners, Jia Wei has been closely linked with nutrition and delicacy.
Jia Wei's English Whiskas means "cat beard" in English slang. Cats' beards are their magic weapon, which can not only help them keep their balance, measure their width, but also express their feelings.
Being a spokesperson for cats and meeting the needs of cats all their lives completely and thoughtfully is the driving force of Jia Wei's unremitting efforts for decades.
All the technologies behind the Jia Wei brand and the R&D team have always been proud that Jia Wei knows the mind of a cat and the beard of a kitten!