Meta-universe and health communication

Only by grasping the marketing trend in advance can we seize the first wave of traffic. What will be the marketing trend in 2023? Xiao Yi summarized seven marketing trends with cases and experiences. 0 1 Digitization of marketing: Since it became the new normal of COVID-19 epidemic, home isolation has contributed to the realization of online operation and promoted the digital transformation of marketing. Marketing digitalization has become the new normal. Health marketing: an opportunity in the post-epidemic era. Since the new epidemic, consumers' health awareness has been continuously improved. This trend will only continue to rise in 2023, which will be an excellent opportunity for medical care and health-related products. Yuan Universe Marketing: The outlet of brand marketing comes from 202 1, and the concept of Yuan Universe explodes. More and more media people actively use the meta-universe for marketing. In 2023, in addition to establishing virtual people, brands can also expand into AI technology, real-time marketing and other aspects to seize the enthusiasm of meta-universe marketing. 04 Sports Marketing: All kinds of sports events are ready to go. 2022 is a big year for sports. The hosting of the Winter Olympics and the World Cup has brought many business opportunities to the brand. There are still many large-scale sports events to be held in 2023, and sports marketing is a marketing opportunities that cannot be missed. Brand self-broadcasting: the new trend of live broadcast 2.0, the earliest live broadcast with goods, the brand is only a supplier, selling goods through the anchor. But in order to save costs, brands are encouraged to broadcast live in person. In 2023, the trend of brand self-broadcasting will be even more popular. Young marketing: brand rejuvenation is urgent. With the rise of young consumers of Generation Z, their requirements for products such as culture, fashion and technology are also constantly improving. In 2023, this will still be a big trend. Content marketing: a form of marketing that needs attention. For media people, content is not only an advertisement, but also represents the output of product value. In the future, the form of content marketing will no longer be limited to pictures, texts and short videos. Since media people need to pay more attention to content and promote business transformation through content marketing. If you want to create high-quality content, you can use Easy Write, which has a lot of high-quality materials to help you find ways to create high-quality content!