1, content creation
Aauto Quicker: Vulgar, reflecting all kinds of life at the bottom of society, focusing on rural areas to show real life.
Tik Tok: On the deep side, the decoration and expression of the content are more brilliant, focusing on the city and advocating quality life.
2. The main idea of the route
Aauto hurry up: emphasize people, everyone's life is worth being recorded, pay attention to the bottom, pay attention to society.
Tik Tok: Pay attention to the content, tend to push the content in the vertical field, and focus on design and entertainment.
Extended data:
Aauto Quicker's user positioning is "general social person" The distribution of users with fast Aauto in second-and third-tier cities is determined by the social form of China. Abstract all Aauto fast users as one person, and he is equivalent to a' social average'. Only 7% of China's population lives in first-tier cities and 93% in second-and third-tier cities, so this "social average" falls in second-and third-tier cities. "
Tik Tok platform is generally young users, mainly electronic music and dance music, and videos are divided into two schools: dance school and creative school. The characteristics of * * * are very rhythmic. There are also a few users who play lyric music to show their coffee drawing skills, which has become a clear stream of Tik Tok coil.
References:
Baidu encyclopedia-cars are faster
Baidu encyclopedia -Tik Tok