Question 2: Does Watsons belong to private enterprises or institutions? Companies in Li Ka-shing are private group companies of all sizes.
Easy to use thank you
Question 3: Whose business is Watsons? Watson's personal products store belongs to the health care and beauty brand of Watson Group under Hutchison Whampoa Limited, and is the largest retailer of health care and beauty products in the world. It has 8,800 retail stores, 20 retail brands and 65,438+08 beverage brands in 65,438+0,800 cities in 34 countries around the world, employs more than 87,000 employees and inspires more than 25 million customers worldwide every week.
Question 4: Where is Watson's business? Watsons, first founded in Guangzhou by a foreigner named Watsons, is a western medicine shop. Then moved to Hong Kong. Li Ka-shing bought it later. Now it has branches in many parts of the world. Including: New Matai, Japan and South Korea, France, Russia, etc. It belongs to a foreign company. According to Article 82 of the Detailed Rules for the Implementation of the Law of People's Republic of China (PRC) on Foreign-funded Enterprises, companies, enterprises and other economic organizations or individuals in Hongkong, Macau and Taiwan Province Province, as well as China citizens living abroad, all their capital to set up enterprises in the Mainland shall be handled with reference to these Detailed Rules.
Question 5: What is Watsons? Watsons
Watsons Group is the third largest retail group of health care and beauty products in the world, with more than 3,300 retail stores in Asia and Europe. People who have been there really enjoy its comfortable shopping experience, and those who have not been there are also called "personal care experts". It opened its first store in Beijing in April, 1989, and now it has grown to more than 40 stores. In 2002, the global sales of Watsons Personal Care Store exceeded 66,543.8 billion yuan, and China alone exceeded 500 million yuan. Why can Watsons develop rapidly in the highly competitive domestic retail industry in just fifteen years, attracting such high attention and recognition?
First, the brand legend-highlighting the century-old style
About 1828 An Englishman named A.SWaston opened a western pharmacy in Guangzhou, named Guangdong Pharmacy. 184 1 year, the pharmacy moved to Hong Kong, and the company name was translated as "Watsons Pharmacy" in Cantonese (A. Swastones &; Pany), this is the origin of Watsons. This company, which started as a pharmacy, still retains this feature. After 198 1 became a wholly-owned subsidiary of Hutchison Whampoa Co., Ltd., a subsidiary of Li Ka-shing, Watson's brand covered a wide range and rose rapidly in Asia, becoming a well-known retail brand with Hutchison Whampoa's strong economic strength and flexible business philosophy.
Watsons Personal Care Store is the first flagship retail brand established by the Group. With accurate market positioning, its identity as a "personal care expert" is deeply rooted in people's hearts, so that people think of "personal care expert" when they mention Watsons, and its brand influence can be seen.
Second, business strategy-highlighting professional identity
(A) accurate market positioning
As we all know, the domestic retail industry is booming and competing with each other, and local brands need to develop, and foreign brands need to come in and share a piece of the action. Effective procurement, low-cost logistics and powerful terminals are the three magic weapons for retail industry to win. In the face of fierce competition, Watsons bypassed the trap of price war. Based on years of observation and analysis of the Asian market and a hundred years of marketing experience, it is found that the Asian economy has grown rapidly in recent years, and people's requirements for quality of life are getting higher and higher. Traditional sales only stay at the stage of letting consumers buy, and only pay attention to goods. In the increasingly mature commodity economy, consumers not only buy goods, but also enjoy shopping, pursue intangible values of goods, such as brands and services, and finally reach the highest level of consumption, that is, generate brand loyalty through the recognition of corporate culture.
Undoubtedly, Watson pursues the latter. Its personal care shop takes "exploration" as the theme and puts forward three concepts of "health, beauty and fun" to help people who love life and pay attention to quality shape the unity of inner beauty and outer beauty. In China, Watsons is the first store with "personal care" as its business philosophy, and its unique and accurate market positioning is refreshing. The target customers of the store are women aged 18-35. They pay attention to individuality and have strong spending power, but because of time constraints, they don't like to go shopping in big supermarkets and pursue a comfortable shopping environment. "This is very in line with our positioning." Tan Lixian, director of Watsons Group and general manager of China, said.
(B) product strategy
Watson's personal care stores are all-encompassing, with 25,000 kinds of cosmetics, medicines, personal care products, fashion accessories, candy, heart cards and gifts from more than 20 countries, which are mainly divided into two parts: one is Watson's own brand, including cosmetics and personal care products; Secondly, there are many other brands of care products, such as Procter & Gamble, Maybelline and Avon, which also have counters in their stores. Of course, the products are not only for women, but also all kinds of foreign-made foods are enough for male diners to feast their eyes on.
The biggest feature of Watson's products is to convey three business ideas everywhere. Medicines and health products retain the characteristics since they opened the store and advocate "health"; Beauty salons and nursing products account for the largest proportion and the most types, expressing the concept of "beauty"; Unique fun dolls and candy products convey an optimistic attitude towards life. In order to match these three concepts, there will be some lovely signs on the company's shelves, checkout counters and shopping bags, such as "heart", "lips" and "smiling face", which give people a warm, happy and interesting feeling.
(3) Price strategy
Watsons promotes brand value through differentiation and personalization, and its pricing is generally higher. Public relations of Watsons Group.
Question 6: What is Watson's enterprise code? Nanning Watsons personal goods store co., ltd.
Code number: 55228846-0
Question 7: What's the difference between Watson's senior salespeople and ordinary salespeople? What's the difference at work? In fact, the work content is not much different. The average household size of SSA is higher than that of SA, SSA will be promoted to ASM after passing the second and third exams of retail college, and SA can only be promoted to SSA after passing the first exam of retail college. All of the above are internal promotion processes. If you are an external employee, you can apply for SSA directly as long as you have a high school education or rich working experience in the retail industry. I hope it helps you.
Question 8: What are the advantages of Watsons as a retail group? Watsons Group was founded in 1828. It was originally a Guangdong pharmacy in Guangzhou, China (Watsons was called Watsons Pharmacy in the early years and was famous for its poor people). 187 1 changed its name to Watsons, and 198 1 was acquired by Hutchison Whampoa Group. 1820, Pearson and Livingston opened a Macao pharmacy in Macao, which was the earliest ancestor of Watsons. It was not until 187 1 that Watsons became a formal commercial brand. Watsons has a history of 174 years. Mr. Sun Yixian, the founding father of the Republic of China, also received a Watson scholarship.
Since China opened four trading ports in the 22nd year of Kangxi (1683), the trade volume of the East India Company established by the British has been increasing day by day (the company has the exclusive right to sell opium). In the twenty-second year of Qianlong (1757), in order to prevent barbarians from becoming enemies of the Ming Dynasty and to facilitate the management of foreign businessmen, the Qing court stipulated that Chinese and foreign trade was limited to Guangzhou, and the four ports were integrated from then on. Among the restrictions imposed by the Qing court at that time, one was to restrict foreign businessmen and merchant ships from May to 10/0 every year to trade in Guangzhou, and they could only live and park in Macao during the rest of the year.
At that time, the British planted cotton and opium in India. In the19th century, all cotton was shipped back to Britain to meet the demand of the emerging textile industry, while opium was sold to China and Guangzhou for silver. 18 13, the British Parliament passed a bill giving the East Indian Company the right to monopolize China's trade for 20 years. 1820, due to the restriction of the Qing court, Pearson, a doctor of the East India Company, and Livingston, another British doctor, decided to open a Macau pharmacy in Macau. At that time, there were the most foreigners in Macao. As for whether this drugstore sells opium, it's hard to say. However, since opium was introduced to China by people in the Tang Dynasty, people in China have always regarded opium as a medicine and considered it as a specific medicine for dysentery.
1828 Macao pharmacy decided to open Guangzhou pharmacy in order to expand its services to foreign businessmen. Guangzhou Pharmacy built the first soda factory in China on 1832. 184 1 year, the governor of Zhili, Qishan, proposed to cede Hong Kong to Britain privately, so the British naval fleet naturally occupied Hong Kong, and Guangzhou Pharmacy also took the opportunity to open a Hong Kong pharmacy in Hong Kong. In the same year, the Qing court officially declared war on Britain and immediately locked Qishan. However, the military strength of China and Britain was far from each other, and the Qing court sergeant was defeated all the way. In August of the following year, the Qing court surrendered and signed the Sino-British treaty of nanking on a British warship, formally ceding Hong Kong.
1843, Guangzhou Pharmacy moved its soda factory to Hong Kong, and Mr. Thomas boswell Watson came to Hong Kong on 1845 and lived in Macau for 10 years. It was not until 1855 that he participated in the management of pharmacies in Hong Kong. 1858, Mr. Qu Chen's nephew Alexander Skirving Watson was employed as a pharmacist in a pharmacy in Hong Kong, and officially took over the pharmacy business in 1860; Until 187 1 year, Watson (A.S. Watson &; Pany) became a formal commercial brand. 1887, Sun Yixian was the first to be admitted to the College of Western Medicine. Because of his outstanding achievements in medical technology (90 points in chemistry, 92.5 points in physics and 8 1.5 points in physiology), he won the Watson Scholarship in his sophomore year (23 years old).
1895, Watsons has 35 pharmacies in Hong Kong. 1906, Watsons purchased land in North Point of Hong Kong for development. Since then, Watsons has greatly expanded its business territory in Hong Kong.
Just as Watson's career was booming, the Japanese invasion of China broke out in 1937. A few months later, the Japanese army occupied Hong Kong and took over Watson's non-alcoholic beverage factory, renamed it "Japanese Navy Beverage Factory; Watsons suffered heavy losses due to Japanese aggression. It was not until 1945 that the Japanese army surrendered that Watsons gradually recovered its right to operate and its branches resumed business in Hong Kong.
1963 Hong Kong Hutchison Whampoa acquired a relative majority stake in Watsons. At that time, the key plan was to develop the land in North Point of Hong Kong. It is estimated that Watson's annual income will exceed HK$ 6,543,800+. In the following years, Watsons invested heavily in the development and construction of land. Watsons assets increased, and even acquired Baijia Supermarket at 1972. In the following years, Watsons successively purchased land and factories, and gradually became an enterprise group with amazing financial resources in Hong Kong.
1......& gt& gt
Question 9: Who is the CEO of Watsons 20 15, and what is its management philosophy and corporate direction? Watsons Group is the third largest retail group of health care and beauty products in the world, with more than 3,300 retail stores in Asia and Europe. People who have been there really enjoy its comfortable shopping experience, and those who have not been there are also called "personal care experts". It opened its first store in Beijing in April, 1989, and now it has grown to more than 40 stores. In 2002, the global sales of Watsons Personal Care Store exceeded 66,543.8 billion yuan, and China alone exceeded 500 million yuan. Why can Watsons develop rapidly in the highly competitive domestic retail industry in just fifteen years, attracting such high attention and recognition?
First, the brand legend-highlighting the century-old style
About 1828 An Englishman named A.SWaston opened a western pharmacy in Guangzhou, named Guangdong Pharmacy. 184 1 year, the pharmacy moved to Hong Kong, and the company name was translated as "Watsons Pharmacy" in Cantonese (A. Swastones &; Pany), this is the origin of Watsons. This company, which started as a pharmacy, still retains this feature. After 198 1 became a wholly-owned subsidiary of Hutchison Whampoa Co., Ltd., a subsidiary of Li Ka-shing, Watson's brand covered a wide range and rose rapidly in Asia, becoming a well-known retail brand with Hutchison Whampoa's strong economic strength and flexible business philosophy.
Watsons Personal Care Store is the first flagship retail brand established by the Group. With accurate market positioning, its identity as a "personal care expert" is deeply rooted in people's hearts, so that people think of "personal care expert" when they mention Watsons, and its brand influence can be seen.
Second, business strategy-highlighting professional identity
(A) accurate market positioning
As we all know, the domestic retail industry is booming and competing with each other, and local brands need to develop, and foreign brands need to come in and share a piece of the action. Effective procurement, low-cost logistics and powerful terminals are the three magic weapons for retail industry to win. In the face of fierce competition, Watsons bypassed the trap of price war. Based on years of observation and analysis of the Asian market and a hundred years of marketing experience, it is found that the Asian economy has grown rapidly in recent years, and people's requirements for quality of life are getting higher and higher. Traditional sales only stay at the stage of letting consumers buy, and only pay attention to goods. In the increasingly mature commodity economy, consumers not only buy goods, but also enjoy shopping, pursue intangible values of goods, such as brands and services, and finally reach the highest level of consumption, that is, generate brand loyalty through the recognition of corporate culture.
Undoubtedly, Watson pursues the latter. Its personal care shop takes "exploration" as the theme and puts forward three concepts of "health, beauty and fun" to help people who love life and pay attention to quality shape the unity of inner beauty and outer beauty. In China, Watsons is the first store with "personal care" as its business philosophy, and its unique and accurate market positioning is refreshing. The target customers of the store are women aged 18-35. They pay attention to individuality and have strong spending power, but because of time constraints, they don't like to go shopping in big supermarkets and pursue a comfortable shopping environment. "This is very in line with our positioning." Tan Lixian, director of Watsons Group and general manager of China, said.
(B) product strategy
Watson's personal care stores are all-encompassing, with 25,000 kinds of cosmetics, medicines, personal care products, fashion accessories, candy, heart cards and gifts from more than 20 countries, which are mainly divided into two parts: one is Watson's own brand, including cosmetics and personal care products; Secondly, there are many other brands of care products, such as Procter & Gamble, Maybelline and Avon, which also have counters in their stores. Of course, the products are not only for women, but also all kinds of foreign-made foods are enough for male diners to feast their eyes on.
The biggest feature of Watson's products is to convey three business ideas everywhere. Medicines and health products retain the characteristics since they opened the store and advocate "health"; Beauty salons and nursing products account for the largest proportion and the most types, expressing the concept of "beauty"; Unique fun dolls and candy products convey an optimistic attitude towards life. In order to match these three concepts, there will be some lovely signs on the company's shelves, checkout counters and shopping bags, such as "heart", "lips" and "smiling face", which give people a warm, happy and interesting feeling.
(3) Price strategy
Watsons promotes brand value through differentiation and personalization, and its pricing is generally higher. Ni Wenling, general manager of public relations of Watsons Group, explained, "I hope to do ... >>"
Question 10: Does anyone work in Watsons? What is the profit of Watson's content? 15, the skin care industry itself has a high profit. Of course, people who work in Watsons are not very clear about the real profit. For example, as a sales company, the company will tell you what the reserve price is, but the company will not tell you how much profit there is.