What are the characteristics of smart bracelets? Low energy consumption.
The smart bracelet has a built-in low-power Bluetooth 4.0 module, which can be connected to mobile phones, tablets and PC clients, and can set height, weight, stride length and other information anytime and anywhere and upload sports data. In addition, the smart bracelet also has a social network sharing function. For example, users can share sleep quality, diet, exercise and mood records by binding Weibo and other social networks.
Small size and strong function.
The main body of the smart bracelet is generally made of medical rubber, which is natural and nontoxic. The design is high-end, fashionable and generous. It not only has the function of sports health secretary, but also has the function of fashion decoration, streamlined garland and various colors. This design style is quite attractive to users who are used to wearing jewelry. The design style of the bracelet is versatile. Moreover, although the small hand ring is not big, it is still very powerful. For example, it can be said to be an advanced pedometer, which has general functions such as counting steps, measuring distances, calories and fat, as well as special functions such as sleep monitoring, advanced waterproof, Bluetooth 4.0 data transmission and fatigue reminder.
Related recommendations: Five characteristics of smart bracelet market
1, the industry is in the development period and the market is developing rapidly.
China smart bracelet market is still in the period of market development, and the market is expanding rapidly. In 20 15, the domestic smart bracelet market scale reached 4.5 billion yuan, and in 20 16, the smart bracelet market scale reached about 5.6 billion yuan. It is estimated that the scale will reach 7 billion yuan in 20 17, and the average growth rate will exceed 15%.
2. High market concentration. Will the competition between the two oligarchs continue?
In the domestic smart bracelet market, Huawei ranks first with 32.9% market share, Xiaomi ranks second with 20. 1% market share, and Lexin ranks third with 7.9% market share. Overall, Huawei and Xiaomi account for more than 50% of the domestic smart bracelet market. Whether the rapid development of smart bracelets can last for about three years remains to be seen. After all, changes in new entrants and consumption characteristics may affect changes in market structure.
3. New entrants wave after wave, showing super high market appeal.
As an important force of wearable devices, smart bracelets developed rapidly in the first half of 20 15. According to the data, in 20 15+ 16, the number of manufacturers participating in the smart bracelet market in China continued to increase from 37 in June, and 7 new manufacturers joined. The number of smart bracelet products on sale has also increased from 54 models of 1 to 69 models, adding 15 models. Because smart bracelets are still immature in technology development, many new technologies are constantly being applied, and new entrants' understanding of technology and market characteristics is enough to change their market position, so this stage is the best time for market entry.
4. Brand influence appears at this stage, but the brand position is not necessarily stable.
According to data analysis, in the first half of 20 16, Huawei stood out in the domestic smart bracelet market and won the championship with more than 30% market attention; Rice band ranks second, and the market attention ratio also exceeds10%; Other popular brands include Samsung, Everett, Fitbit, Lexin, Jawbone, Microsoft, Jiaming and Sony, and their market share is between 2% and 8%. Is the brand position stable, and is it a foregone conclusion that Huawei will become the first brand of smart bracelets? We believe that the current market competition pattern is not in a dynamic balance. The key factors of market development: products, technology and market awareness, are enough to change this pattern. Huawei won at the starting line, and whether the Central Bureau can lead is worthy of attention.
5. The segmentation of the high, middle and low-end markets is relatively uniform, and there is a big room for change in the future segmentation pattern.
From the perspective of price structure, in the smart bracelet market in the first half of 20 16, the proportion of users who pay attention to the 500-800 yuan bracelet is as high as 20.2%, while the proportion of users who pay attention to the bracelet with more than 1,000 yuan is unexpectedly as high as 16%, but the proportion of users who pay attention to the bracelet with less than 100 yuan is as high as 65,433. It seems to be relatively average in every market segment, but it is According to the general market rules, the attention rate of low-end products below 500 yuan should be 60%. Obviously, the market penetration rate of the low-end market is still broad. Or the faster penetration rate of high-end products in the market development period is a feature of this smart bracelet.