Healthy consumption in 2020

The history of ototherapy can be traced back to Huangdi Neijing more than 2000 years ago. At that time, there was a record of auricular point therapy, which was substantially developed through ancient medicine, and there was a record of auricular point map in Ming Dynasty. The benefits of ototherapy can effectively solve many problems such as insomnia, headache and endocrine disorders, and it is the first choice for contemporary people to keep fit.

More than 900 million people in China are facing sub-health problems and chronic diseases. It is precisely because of people's urgent need for health and the support of national policies that the big health industry has quickly become a sunrise industry and entered a high-speed growth period. In 20 18, the income scale of the big health market in China reached 5.4 trillion yuan, which will reach 7.4 trillion yuan in 2022 and is expected to exceed 16 trillion yuan in 2030. Great health will become the most valuable investment industry in the next decade.

No industry has suddenly developed, and its growth must be surrounded by the big environment. In fact, the ototherapy industry existed as early as 10 years ago, but it developed very slowly and the public's awareness was relatively small. The reasons for the development in recent two years are not only in line with the development of the economic situation, but also closely related to the changes in contemporary consumer values. Contemporary people have strengthened their awareness of health care and sub-health. It is the establishment of these factors that has created a considerable dividend in the health care industry market in a short time.

According to the white paper, post-80s and post-90s have become the main consumer groups in the ototherapy health care industry, occupying a major share of the ototherapy market. Market research shows that at present, young people aged 22-35 account for the highest proportion among the healthy members of ototherapy, reaching 41%; Followed by members aged 35-55, accounting for 33%; Other age groups account for 26%. In addition, young people born in 1980s and 1990s are still the biggest potential customers in the market.

In addition, the ototherapy industry is not what it used to be. Great changes have taken place in both industry services and organizational structure, from the simple service industry to the era of product+service+management integration. With the rise of ototherapy industry, there is no reference to industry norms and standards, and most brands have problems such as false plagiarism, exaggerated commitment and chaotic management. Of course, there are also regular brands of ototherapy. Take My Language Ototherapy, a brand of ear canal health care that has become popular recently, as an example. The reason why it spreads rapidly is that only the characteristics and orthodox service management can be welcomed by the market and loved by consumers.

Nowadays, the ototherapy industry will enter a new expansion period, and it is the first choice for health centers, physiotherapy shops, beauty salons and fitness clubs. It is also a quick profitable technology and project for Chinese medicine entrepreneurs to learn from scratch. It is also a very good choice for investors who are about to integrate into the health care industry, and it is bound to develop better if they follow the trend.