As a special kind of tea, scented tea is fragrant in taste and exquisite in appearance. It can be drunk alone or given as a gift. Reasonable packaging design of scented tea can not only protect tea, strengthen brand image, but also improve product sales ability and attract the attention of potential consumers. Here are some precautions.
Packaging style
The packaging design of scented tea should be based on the types, functions and consumer needs of tea, such as romantic style suitable for women, high-end business style or healthy and ecological natural style. The unified style and coordination of tea packaging is helpful to improve brand awareness and product texture.
wrapper
The selection of packaging materials for scented tea requires protection, beauty and environmental protection, which can be applied to cardboard, aluminum foil, plastic, cloth, bamboo, ceramics and other materials. Especially for the reasons of tea quality, moisture-proof and sun protection, the use of high-quality paper and wooden cases such as high-grade fibers will also be favored by consumers.
Packaging mode
The pattern of scented tea packaging design should match the product characteristics and consumer demand. For example, you can choose pattern elements related to the name or taste of tea, such as flowers, fruits, people and so on. At the same time, in the visual effect, we can use color matching, simple graphics and obvious style to achieve brand aesthetics and visual appeal.
Give consideration to practicality
The design of scented tea packaging should not only have classic aesthetic feeling, but also consider the practicability of packaging. For example, the treatment of bottle caps should be convenient to open and ensure that tea leaves do not leak; In the cup, you can clearly see the tea cake or dry tea through the light-transmitting fabric to ensure that the tea leaves are clean and residue-free.
In a word, the packaging design of scented tea should start from the consumer's point of view, choose appropriate packaging style, materials and patterns, and pay attention to packaging practicality and environmental protection. Good scented tea packaging can not only protect tea, improve the value of tea, but also strengthen the brand image and bring better experience to consumers.
Zhonghui Design Original Packaging Design Works
The above is the answer provided by Zhonghui Design (a professional packaging design company). I hope it will help you.