Hong Kong Paul brand positioning is a high-end fashion and leisure brand, and the United States Sao Paulo brand positioning is celebrity gentleman clothing. Different business categories, Paul's business categories include men's wear, women's wear, children's wear, footwear and leather goods. Sao Paulo's business categories include casual wear, sportswear, glasses, watches, gifts, stationery and so on. The concept of management is different. Paul's business philosophy is concentration, steadiness, innovation and winning. Sao Paulo's business philosophy is aggressive, go all out and coordinate.
"The majestic and heroic knight on horseback is hitting the ball with a pole" is a world-famous symbol of the series of polo club products in Sao Paulo, which was founded in California for nearly 90 years. Sao Paulo has long been admired and loved by many famous gentlemen in Europe and America. Healthy leisure taste and excellent elegant style have been widely embedded in the values of high consumption. With the passage of time, the classic dress "S.B.POLO" living in the royal family and hidden in the boudoir became popular with its aristocratic demeanor. From America to Europe, Asia and even the world. Since 1970s, "Sao Paulo" has surpassed other famous brands and become one of the most popular imported brands in Japan. At present, Hongkong Li Nian Development Co., Ltd. has introduced this world-famous brand into Chinese mainland, and it has become a leisure sportswear pursued by consumers, especially young people.