Since its establishment, the performance of Haier new york Life has been rising steadily, reaching 65,438+0.65,438+0.6 billion in 2004, an increase of 38% over the 83 million in the first year of its opening. By August 2005, the total performance was 6543.8+0.28 billion, up 22.6% year-on-year.
2004 was a year of continuous improvement of the company's product structure and continuous enrichment of product content. At the beginning of the year, Haier new york Life Insurance developed an additional high school/university education annuity insurance. In July, the "Kissing Baby Old-age Security" (dividend type) was also introduced. These products, together with whole life insurance, the previously-existing wealth wisdom baby, initially formed a multi-type and all-round pattern of the company's children's products. In June, 2004, Haier new york Life launched two major illness products at the same time, namely, long-term health insurance for health guards and long-term health insurance for additional major diseases. Health Guardian is the first health insurance of Haier new york Life Insurance. Supplementary term critical illness insurance, with its diversified guarantee period and payment methods, has joined hands with the sales of life insurance master contracts. In the second half of 2004, fixed-income savings products once sold well in Shanghai market. We also seized the opportunity to launch a non-dividend savings product-smart financial management plan, which added a new financial management tool for Shanghai residents. By the end of 2004, including the above six new products, Haier new york had sold 25 kinds of products, and the product system was basically formed.
In terms of customer service, Haier new york Life has inherited the service concept and innovative spirit of Haier Group, a shareholder. Not only the service quality is stricter than the requirements, but also the service measures need to be constantly innovated. In February 2004, the service of "Niuhai SMS" was launched, which realized the function of "real-time and dynamic inquiry of policy information and customer information by SMS". In September, "Haier new york Life VIP Customer Club" was formally established to provide customers with better and more personalized services.
In terms of professional technology, Haier new york Life combines the professional management mode of new york Life and scientific and high-quality insurance design. In addition, Haier new york Life developed two new operating systems in 2004: policy image management system and new business automatic underwriting system. Although these two systems have been used in the insurance industry for many years, when we realize these systems, we are still committed to continuous innovation, adhere to the "people-oriented" concept in design, and strive to facilitate users and create greater benefits for the company.
In 2004, Haier new york Life took the first step to expand to the whole country, and successfully established a branch in Chengdu, a major town in western China. Haier new york Life Insurance Co., Ltd. Chengdu Branch got nearly 3.45 million yuan in premium income in the first month of its opening, which achieved a good start. In the first quarter of this year, the agent's new single premium income exceeded 6.5438+million yuan, rising to the fourth place in the new single premium ranking of 654.38+00 local life insurance companies. The initial success of Chengdu Branch shows that new york Life's professional management mode, scientific and high-quality insurance design and training skills have enabled Haier new york Life to show its own characteristics in Chengdu market and have been recognized by Chengdu citizens. In 2005, Haier new york Life successfully entered Qingdao, and Haier is a shareholder of Qingdao. With the strong support of shareholder Haier and the elite team of "academic agency", Qingdao Branch submitted a premium of 3.32 million yuan in the first month, a record high.
Haier new york Life has been committed to providing sincere and professional services to the public, with the goal of becoming the most trustworthy life insurance company in the eyes of consumers. A few days ago, Haier new york Life Insurance Co., Ltd. was selected as the "10 Most Admired Insurance Company in China" jointly selected by World Managers Weekly and World Financial Laboratory in 2005, ranking first among joint venture insurance companies.
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Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.