Emotion has always been an important medium of advertising, and the emotional expression of soft text can certainly resonate with people because of its large amount of information and strong pertinence. "Woman, your name is angel" and "To those young people who are fighting acne". The biggest feature of emotion is that it is easy to impress people and enter the hearts of consumers, so "emotional marketing" has always been a panacea for marketing.
2. Soft stories based on stories
By telling a complete story to bring out the product, the "halo effect" and "mystery" of the product give strong hints to consumers' psychology, making sales inevitable.
Listening to stories is the oldest way for human beings to accept knowledge, so the knowledge, interest and rationality of stories are the key to the success of soft writing.
3. Healthy soft text
Many commodities in our life have the meaning of health. We can also discuss the relationship between brands and commodities when doing health articles and doing sports.
4. Promote soft articles
Promotional soft articles are often followed up when the above-mentioned soft articles are effective. Such soft articles are either directly used in conjunction with promotion or used to make products in short supply, which makes people want to buy through various factors such as "comparison psychology" and "influence effect".
5, threatening soft text
Threatening soft articles belong to anti-sentiment, which directly hits the soft rib-"hyperlipidemia, a precursor to paralysis!" ..... In fact, the effect of intimidation is more memorable than praise and love, but we must grasp the degree and not go too far.
6, reveal the soft text
When writing advertising soft articles, revealing articles can often attract a lot of traffic, and insider soft articles can get a high click-through rate. However, if the article is not good and is easily recognized by readers as an advertising article, the expected effect will not be achieved. Therefore, we must pay attention to the collection of information and the mastery of background knowledge before writing an article.
7, hype soft text
This type of soft text is the most effective and popular soft text marketing method at present. It does not introduce our products in the first person, but objectively comments from the perspective of third-party users. This writing method greatly improves the credibility and can interact well with users, thus improving the viscosity of users.
For the hype soft text, the operation is more complicated than the first two methods, and it is also necessary to have a perfect plan before the operation and correctly guide the user's topic. Such operating platforms are mainly interactive platforms such as forums, post bars and questions and answers. In short, it is the key to impress users, which can make users interested and participate in this kind of soft-text interaction, so this topic hype is undoubtedly very successful.
In short, appropriate soft text marketing has obvious effect, but we must pay attention to the ways and means of embedding our own information. Soft text marketing should focus on guiding users, so as to achieve our expected purpose and effect. Therefore, the soft text must be readable, so that users have a strong interest, so as to succeed.