1, innovative delivery method. The anchors in the new oriental live broadcast room are basically bilingual to promote goods, and the hottest one is the anchor Dong. He didn't peddle in the live broadcast room, but rather combined the goods he sold with his rich knowledge of literature and English. Many people are infected by his story and can't help placing orders.
The anchor of New Oriental is different from the anchor that only urged users to place orders in the past. They quoted classics and told stories. When a healthy new form of carrying goods appears, it will naturally attract many users, which is also one of the reasons for the explosion.
2. Emotional value. During the epidemic, many users are experiencing closed control and isolation, and their work and income are under great pressure. In this state, the New Oriental live broadcast room has become an outlet for "healing" people in disguise.
In the live broadcast room, the anchor teacher of New Oriental will talk to the audience about the philosophy of life from a bag of rice, from a corn to poetry, and what's more, an anchor teacher will play Canon passionately when he brings a piano. The sincere expression in the live broadcast room aroused people's inner strong voice and let the audience find a little peace from the tense life.
Its phenomenon
From June 9, 2022 to 10, the number of viewers exceeded 7.6 million, and the total sales in a single day also exceeded150,000. 48 hours ago, what was this number? The number of visitors is 650,000, and the daily sales volume is only one or two million. Both the number of viewers and sales have increased by 10 times, which is explosive. The stock price also soared, rising nearly 40% in intraday trading on June 10.