The principle of fairness and reasonableness requires that the majority of health management providers must earnestly:
1) clients should enjoy medical and health care services equally and use health resources equally. The ultimate goal of health management is to improve the health level of the whole people, and the object of health management should not be just "high-end" people.
2) Health management service personnel and clients should form a two-way interactive relationship between service and service.
3) Give priority to customers' needs in health management services.
4) Publish the charging standards, so that the clients can obtain convenient, economical, comprehensive and effective health management services on the basis of informed consent.