Five firsts!
The first Japanese cosmetics company entered the China market.
Take the lead in introducing "no added" cosmetics into China market.
The first company has liposome (artificial cell) technology, and its products are safe and effective.
The first person to call on the beauty industry to "establish integrity and sustainable management"
The Ministry of Labor and Social Security and China Employment Training and Technical Guidance Center entrusted the first nationwide beauty "new knowledge, new technology and new skills" training and education industry.
Business philosophy of the group: beauty on three sides: inner beauty, outer beauty and spiritual beauty.
The purpose of inner beauty is to improve the body's own function and have a healthy body. Use health food with anti-oxidation effect and constipation improvement, and light products with anti-radiation effect to make your body beautiful and healthy.
External beauty is to improve the natural renewal ability of the skin itself, and to develop and produce cosmetics that can guide the skin to restore health. Because the raw materials and formula of cosmetics are strictly regulated, cosmetics that do not produce active oxygen, the chief culprit of aging, have been developed. In addition, we have also developed orthopedic underwear that can shape beautiful curves.
Spiritual beauty is to restore the autonomic nerve to a normal state and relax to create beauty. Today's society is full of competition and pressure. We suggest that a woman whose mechanism is not harmonious due to autonomic nerve disorder needs a lasting emotional relaxation effect instead of a temporary effect.