Zou Xichang is the youngest in the class, but ideologically, he is not the youngest. The hardships on the way to school tempered his strong will and enterprising character, and philosophy taught him to think carefully, look at things dialectically, observe society rationally and understand life. In the early 1980s, Zou Xichang, who had just left school, went south to Shenzhen and started his career as China Merchants in Shekou. Zou Xichang soon found an opportunity in the Shenzhen-Hong Kong trade, relying on the trade of electronic products, and dug up the first bucket of gold in his career. Zou Xichang immediately went to Hong Kong for development, and his years in Hong Kong undoubtedly laid an important foundation for his future development. When he set foot on the Luohu Bridge again and returned to China, China in the 1980s was full of opportunities, but he must have a vision to seize them. One day, a friend in import and export trade asked him for help, saying that 300 TV sets were worried about not being packed. I hope he can do something. Soon, a friend of Zou Xichang's in Meizhou was also worried because hundreds of TV sets could not find the packaging cartons. Once out of stock, once out of stock, Zou Xichang felt that the market was calling him. Later, I inquired about it. It takes about 600,000 yuan to run a carton factory. This is undoubtedly an astronomical figure for Zou Xichang, who had not made a fortune at that time. However, he has such courage. At this time, his second brother just graduated from high school, and the brothers decided to do it! In this way, 1987, with the help of relatives and friends, Zou Xichang invested 600,000 yuan to run the carton printing business. At first, this layman didn't even know where to buy base paper, binding line and ink, but he could "steal from other companies" in the name of "goods". As a result, he created a miracle-he returned to his capital in three months, and after half a year, he invested more than two million yuan to expand rapidly, and his business became more and more prosperous. Zou Xichang was only 24 years old at this time. It is with this vision that he tasted the sweetness again and again in the process of entering the real estate industry later.
From 65438 to 0987, Zou Xichang, which started from the carton business, quickly completed the initial capital accumulation. Two years later, it coincided with the establishment of Nanyou Industrial Zone in Shenzhen. At that time, it was popular in Shenzhen that state-owned enterprises took land and private enterprises took money to build factories. There is a property company under Nanyou Industrial Zone, which was later listed as Nanyou Property. There are 7 workshops with a building area of about 80,000 square meters, seeking cooperation. Zou Xichang joined the cooperation in the form of currency.
In less than half a year, Zou Xichang built three factories. However, due to a storm at that time, foreign investment in Shenzhen decreased, and the construction of some buildings was at a standstill. After Zou Xichang's factory was built, no one took care of it, and all the money accumulated in the early stage was locked up. Zou Xichang is facing the first severe test in his life. The Spring Festival of 1990 became his saddest one, but he firmly believed that the situation of reform and opening up would not be reversed.
1990 in March, the situation improved rapidly. After July, he not only sold all the six factories he built, but also sold the original rented factories, and all the funds were returned. Enter Guangzhou from 1990 to develop real estate. Zou Xichang is a pioneer in this industry.
Zou Xichang led Changsheng Group into Guangzhou. The first project is to develop and build 85,000 square meters of Tianxiu Building and Tianxiu Garden in the old city. 1993, Tianxiu Garden was put on sale, and sold for more than 400 million Hong Kong dollars in four days, with an average price of 13000 yuan/square meter, which kept the highest residential price in Guangzhou for a long time. The office price of Tianxiu Building is also as high as10.6 million yuan/square meter.
Zou Xichang, who was nearly 30 years old at that time, was deeply moved by the success of Tianxiuyuan. At this time, he is not considering how much land he has bought in Guangzhou. He wants to build his own landmark building in Guangzhou, so that his real estate dream will have a solid foundation.
Zou Xichang, who was called "real estate hero" and "the first person to eat commercial real estate crabs" by the industry and the media, became famous for his work-Zhonghua Plaza, the largest shopping mall in Guangzhou at present.
1994, Changsheng Group acquired another piece of land opposite the Martyrs Cemetery in Zhongshan Third Road, Guangzhou. Five years later, a building named "China Plaza" stands on this land, with a daily passenger flow of about 200,000 people, reaching 600,000 people at the peak. China Plaza established Zou Xichang's position in commercial real estate. With an investment of 65.438+0.2 billion yuan, the market value of China Plaza has reached 3 billion yuan, with annual rental income of hundreds of millions of yuan.
China Plaza is one of the landmarks in Guangzhou, but it has almost become a "hero's tomb" in Zou Xichang. During the period of 1997, the construction of "China Plaza" entered a critical moment, but it was hit by the financial turmoil in Southeast Asia, and the financing plan in Hong Kong fell through and the capital chain was broken. The house leaked because of the continuous rain, and the square building collapsed due to geological problems. At that time, some people even asserted that Zou Xichang was difficult to turn over. At this point, Zou Xichang once again showed his extraordinary vision. Intuitively, the virtual fire in Hong Kong's property market is fading. He resolutely persuaded other directors to sell the two-story office building on Queen's Road in Hong Kong at a price of 65.438+0.8 billion yuan. At the same time, I also sold a house worth more than 40 million in the Mid-Levels for more than 30 million, and concentrated more than 200 million on the project. My family moved to an apartment with a monthly rent of more than 20 thousand yuan. In order to fight the financial turmoil, he sold Meizhou Hydropower Station and some projects, and concentrated funds to ensure the construction of "China Plaza". At the same time, the scheme was adjusted, and the height of the original building was adjusted to 10 floor after 68 floors of required foundation were reserved. Heaven rewards diligence. 1999. After the commercial plaza with a total construction area of about 170 square meters was capped, it became a hot commodity for merchants and brought nearly 700 million yuan in revenue to Changsheng Group. This year, China Plaza created the Guinness Book of Records for the first commercial real estate in China. Among the 1 10,000 square meters of shops on sale in China Plaza, the price of a street-facing shop per square meter of construction area reaches more than 1.7 million yuan.
He said: "After that difficult time, I finally succeeded in solving the crisis related to my future. Through this incident, I am even more convinced that relying on the sky depends more on myself! "
Zou Xichang couldn't help smiling smugly at the mention of China Plaza. At that time, he said that China Plaza alone solved the employment problem of 8,000 people, and their construction of the second-phase Grade A office project could at least solve the employment problem of 1000 people. So "although I am a little tired now, over the years, I have seen a small shop with only a few square meters and paid 500 million yuan in tax for the country, and finally made a little contribution to the country." The name of China Plaza is to build a shopping center that China people can be proud of. I think, if the road of life can make me choose again, I will still take this road, and I have no regrets about my choice. " A huge shopping center, Zou Xichang left his office only about 10 square meter. There are two most striking things in the whole room: first, there are vigorous and powerful words written on the left and right walls, "self-denial and self-respect" and "be careful and patient"; First, the certificates and commemorative cards he donated to his hometown of Meizhou are displayed in the closet behind him. It was here that Zou Xichang carefully planned and won the battle thousands of miles away. Perhaps, we can understand his "Zou art of war" in real estate management.
With a solid foundation in Guangzhou, Zou Xichang's real estate concept is to March into Beijing and set up a banner in the political and cultural center of China. 2/kloc-0 In the first year of the 20th century, Zou Xichang led Changsheng Group to start a trip to Beijing. His project in Beijing was named Haisheng Mingyuan. Colleagues in Beijing don't know that its parent company is Changsheng Group, just like Zou Xichang hiding behind the mainland rich list. However, in 2002, Haisheng Mingyuan, which was popular in sales, could not be ignored, with sales reaching 800 million yuan, ranking fourth among all projects in Beijing that year. Haishengming Garden, with a total construction area of 298,000 square meters, is a classic building in Beijing, with an excellent location on the East Second Ring Road, with a plot ratio of only 2.98% and a greening rate of 42%. The geographical location is good, famous schools are close at hand, the architectural design is Hongkong Wangdong International, the landscape design is Pan-Asian Yi Dao, and the property management is Jones Lang LaSalle. These partners are the best in their fields.
A major feature of Zou Xichang's success in the real estate industry is that Changsheng Group will go all out to do every project it decides, instead of seeking quick success and instant benefit. Although Changsheng Group has 10 years of real estate experience, it has only done a few projects, unlike other real estate developers who started with more than a dozen projects. Zou Xichang pays attention to winning by quality. Elaborate construction of high-quality projects has always been the management way of Zou Xichang. "According to rough statistics, there are about 50 foreign businessmen who entered Guangzhou to develop real estate in the early stage, and the number increased to nearly 100 in the later stage. So far, only three foreign investors have entered Guangzhou real estate in the early stage, and most of them have made heroic sacrifices. Fortunately, I didn't become a martyr, but a pioneer. The experience I have summed up is to be "steady" and steady. I think it is easy to get started in real estate management, but it is not easy to do it well. I have to tailor my development according to my own strength. My goal is to succeed step by step. " This is Zou Xichang's success.
In 2003, Zou Xichang's projects in Beijing achieved a bumper harvest: ten famous plates and ten healthy plates, and awards for famous houses and luxury houses were seen in major newspapers; At the beginning of the Spring Festival in 2006, Mr. Zou Xichang won the 2005-2006 China Real Estate Driving Force Award, China International Center, a real estate project under Changsheng Group, won the top ten most valuable office buildings in China in 2005-2006, and Beijing Haisheng International Apartment developed in Beijing won the top ten most valuable international apartments in China in 2005-2006.
Zou Xichang chose real estate as his goal before the age of 30, and set up his own real estate monument before the age of 40. "Standing at 30, not confused at 40", moving towards 50 10, what will Zou Xichang do?
Changsheng Group will do real estate and industry in the future, which is what Zou Xichang said in an interview with media reporters. Industrial projects are also his next focus. In fact, he started from industry and chose industry as the focus of the group's future development, which may be a reincarnation.
Zou Xichang, who is in his forties, regards real estate as half of his career. He knows that it is impossible for an enterprise to become bigger and stronger by real estate. Zou Xichang holds the baton of philosophical thinking and leads Changsheng Group to move forward continuously. Almost since the late 1980s, Zou Xichang has been doing two things: expanding his career and giving back to the society. Became the "Top Ten Leading Figures of Commercial Real Estate in China" and won the "Outstanding Contribution Award of Commercial Real Estate in China". When he became famous, his accumulated donation has reached more than 70 million yuan (including more than 30 million yuan for Meizhou public welfare), and there are only 12 schools in primary and secondary schools. In 2004, on the occasion of the 80th anniversary of the founding of his alma mater, Sun Yat-sen University, he bravely donated 20 million yuan to build a teaching building of 1 10,000 square meters for his alma mater. In contemporary China, he is not the richest, but he is the philanthropist with the highest donation amount among his personal assets.
Zou Xichang's investment in charity is inseparable from Ceng Xianzi, a member of the National People's Congress Standing Committee (NPCSC). For a long time, Zou Xichang has always regarded Ceng Xianzi as an idol, and hopes that one day he can do his part for the country, Hong Kong and his hometown like Ceng Xianzi.
Zou Xichang said: "As early as when I left school, I heard the story of Ceng Xianzi's love for his hometown and patriotism. Later, I joined the Jiaying Chamber of Commerce in Hong Kong, and had further contact with Dr. Ceng Xianzi during the conference activities, and personally felt his feelings of patriotism, love for Hong Kong and love for his hometown. I came into contact with it. I later donated money to run schools in my hometown, supported medical and health care, and built roads and bridges. "
Zou Xichang has deep affection for the elders who watched him grow up in his hometown. He said to others: "I will go back to Meizhou every New Year. Besides reuniting with my family, I will also give dozens of old people in the village red envelopes ranging from 300 to 100 yuan. I know some old people spend the New Year with my money. So for more than a decade, even in the most difficult times, I insisted on giving red envelopes to the elderly every year. I am happier to see the old man happy. "
Inspired by Zou Xichang's spirit, his family also devoted themselves to social welfare undertakings. On June 20th, 2002, 10, his father, Mr Zou Songfa, donated RMB 50,000 to his alma mater, Meizhou Yule Middle School, to build a track and field. In 2003, Zou Xichang and his brothers Zou Xinchang and Zou Qunchang donated 500,000 yuan to build the Faying Bridge in Meizhou People's Hospital, which effectively improved the traffic environment near the hospital. On February/0/0, 2006, we donated/0/20,000 yuan to Meizhou People's Hospital for the construction of the inpatient building-Faying Building. The Zou family can be described as a charity home.
Looking back, he earned wealth that others don't know how many generations it will take to accumulate. How does this billionaire, who has gone from nothing to a billionaire, view poverty and wealth?
Zou Xichang put it this way: "I have two words for the poor. One is that you are poor and you will change your mind. Willing to pay and do things; Second, be poor and ambitious, and be poor and have backbone. It is also two sentences for the rich. First, the rich should not be unfriendly to the rich; Second, treat the wealth in your hands correctly and do some public welfare undertakings appropriately. There is a saying in Buddhism: Go in the light (give) and come in the dark (return). The rich should not be afraid to show off their wealth, but should boldly show off their wealth and do something that suits their identity. "