Interpretation of Freeplus brand logo/brand concept;
Japanese people's use of Chinese and English is always intriguing. Freeplus, born in 200 1, literally translates Japanese characters "Wu Jia", which can be understood as free = none, plus = plus. Based on the concept of safe skin care, it is aimed at women who have certain maintenance knowledge and pay attention to the purity and hygiene of ingredients and belong to rational skin care. Although the meaning of free obviously means that the formula does not contain synthetic preservatives, spices, pigments, ethanol (alcohol) and other ingredients that burden the skin, effective skin care is not only as simple as free, but also needs plus to "supplement" nutrients. On this basis, freeplus specially emphasizes the health of epidermal moisturizing layer, and supplements six kinds of Chinese herbal medicine plant moisturizing essence, serine for storing water and nicotinic acid B for preventing dermatitis to enhance the skin protection ability. At the same time, freeplus also sincerely recognizes that skin care reactions vary from person to person, and it is impossible to cut off sensitivity. However, with consistent persistence and efforts, all products are truly "close to zero stimulation", especially for "skin that is increasingly sensitive due to work pressure and environmental impact".