Satellite TV on Hainan Tourism Channel

As the only professional satellite TV channel in China approved by the State Administration of Radio, Film and Television, the tourism channel mainly focuses on tourism and leisure. With diversified program styles and professional tourism programs, it competes with other satellite channels and grows into one of the most distinctive and influential satellite channels, which is broadcast 24 hours a day. The attendance rate and arrival rate of tourism festivals rank first in national satellite TV. The professional tourism information content and unique advantages of tourism resources make the tourism channel form a tourism professional TV channel with unique program style and brand characteristics.

Since its launch in 2002, the travel channel is unique in the national satellite TV camp with its unique program content. The channel introduces social funds such as Poly Huayi, and splits business operations such as advertising and entertainment. Hainan Radio and Television firmly grasped the final audit right of the program.

20 10, the tourism channel took the lead in introducing the concept of "green channel". We will build a professional platform around the three major fields of "tourism, fashion and golf", create a channel with characteristics of "green, humanities and lifestyle", and make every effort to build a TV program that is closest to the natural world, with the highest green mood index and the most humanistic feelings, and strive to lead the audience to be close to nature and green and enjoy a green and healthy quality of life.