(1) KABP mode "KABP" mode is a mature behavior change mode;
Information → knowledge → belief → action → health promotion.
Knowledge, attitude and behavior pattern of health education
Knowledge (knowledge and learning) is the foundation, belief (belief and attitude) is the driving force, and behavior (promoting healthy behavior) is the goal. Taking smoking as an example, health educators pass on the knowledge about the harm to health, diseases caused by smoking and the number of deaths related to smoking to the masses through various methods and channels. The masses accept knowledge, strengthen their responsibility to protect themselves and others' health through thinking, and form beliefs; Under the control of faith, a healthy behavior pattern of non-smoking is gradually established.
(2) Health belief model Health belief model is an important theoretical model to explain health-related behaviors with social psychology methods. It is based on psychology and consists of stimulus theory and cognitive theory. In the practice of promoting healthy behavior, the health belief model follows the following steps: first, fully make people feel afraid of their current behavior (perceive the threat and severity); Secondly, let people firmly believe that once bad behavior changes, it will get very valuable consequences (perceived benefits); At the same time, clearly recognize the difficulties that may occur in behavior change (perception of obstacles); Finally, let people feel confident and have the ability to change bad behavior through hard work.