News marketing is a very good marketing method, which is often praised by people in the marketing field. But some friends are not very clear about how the press release is released to the news media. Generally speaking, only journalists and editors of online media can publish news on portal websites, and news requirements include regular sources (regular newspapers, TV stations, radio stations, etc.). ). If you are a company, a school, or a celebrity such as an artist or a star, is there any way to quickly publish news on websites such as portals?
News with marketing purpose is essentially business news, which can be released quickly through marketing public relations companies. For example, Ma Xiao knows that marketing agencies can issue press releases of enterprises, businesses, schools and celebrities (including but not limited to event news, new product releases, brand reports, advertising soft articles, etc.). ) to the news website, so as to achieve the purpose of efficient communication, maintaining the positive image of the enterprise and brand promotion.
Does Pony know what kind of news media is released by online marketing organizations?
News media can be divided into several aspects, including national news media, portal news media, local news media and news source media. Therefore, releasing news is also an important task in selecting news media platforms. The advantage of national news media and portal news media lies in its authority. The news is basically included in seconds, with high weight, which sometimes plays a great role in keyword ranking. Local media mainly cover local areas, so that more people can know about brand products or things.
Integrated portals: Phoenix, Netease, Sina, Sohu, Tencent, China, 21cn ... ...
Party and government portals: Guangming.com, Yangguang.com, China.com, Zhongqing.com, People.com, Xinhuanet and International Online. ...
Types of regional stations: Qilu Network, Dayang Network, Southern Network, Northern Network, Northeast Network, China Jiangsu Network and Sichuan News Network. ...
Mobile client types: Today's headlines, a little information, Baidu Baijia, Jane Books, Tencent Daily Express, Sina Watch. ...
Vertical fields: SouFun, car home, Zhongguancun Online, Pacific Parent-child Network, Health News Network, China Food Network, Nongbo Network, Mina Fashion Network and so on.
So, what is the process of issuing press releases? What steps does a press release need? Generally speaking, a press release requires three steps. That is, press release writing, selecting news release media and finally releasing news. However, Ma Zhitu's consultant reminded me that a simple press release is not news marketing. News marketing needs an overall plan in the early stage, how to allocate topic direction and media, and how to control the effect.
The first step is to make a press release.
The creation of enterprise marketing press release is different from traditional news, so it is necessary to skillfully integrate enterprise marketing information into valuable news events and write a high-quality news soft article. Promoting enterprises by means of soft news can effectively reduce the aversion of target users and improve the reading rate.
Step 2: Select the publishing media.
Website media is a platform for news display. If an enterprise wants to spread its news articles more widely, it must choose news media websites with high weight and large traffic. Such as Sina.com, Netease.com, Tencent.com, Sohu.com, a little information, today's headlines and so on.
The third step is to issue a press release.
Issuing a press release is the last link and the most important step of news marketing. The implementation of news release needs rich practical experience, flexible adjustment of media and editions, and efficient completion of news release. News marketing seems simple, but it is not so easy to do it well. There is no professional marketing organization such as Pony Know the Way Network Marketing Organization, and any small link is not well operated, which will affect the overall marketing effect.
In a word, news marketing does not automatically issue some press releases, but analyzes the promotion direction according to the development stage, shapes the brand image and interacts with the target consumers. In practice, without rich experience, it is easy to take a detour in the choice and implementation of media. An experienced consultant and a new customer service supervisor may have different effects on the release of press releases. Pony Know the Way marketing agency implements the overall planning of news marketing meeting, advances it step by step, and executes press releases to ensure that news source is included and the news related to the homepage is displayed, so as to achieve the purpose of brand exposure and attract more potential customers through search engines.