With people's increasing concern about health problems and the new demand of tourism, forest health care has attracted extensive attention in China. Forest health care can naturally gather many related industries, such as old-age care, health care, tourism, culture, sports, leisure and entertainment, and then form a huge highly dense and highly integrated modern industrial cluster, and cultivate a trillion or even larger industrial scale.
According to the "Thirteenth Five-Year Plan for National Forestry Development", by 2020, the annual ecological service value of forests will reach10.5 trillion yuan, the number of forestry tourists and recreational people will strive to exceed 2.5 billion, and the number of national forest cities will reach more than 200, and the ecological environment of human settlements will be significantly improved. The total output value of forestry industry reached 8.7 trillion yuan.
First, develop innovative ideas of forest health care.
What is forest health care and forest health care industry?
Generally speaking, forest rehabilitation refers to relying on forest ecological resources, combining high-quality forest resources with modern medicine and traditional Chinese medicine to carry out a series of activities beneficial to physical and mental health, such as forest recreation, vacation, rehabilitation, recuperation and health preservation. Forest health care industry refers to a new type of industry with forestry as the main body, and related industries such as agriculture, industry, tourism, commerce, medicine, sports industry and health service industry blend and extend each other.
So, what is the significance of developing forest health?
First, follow closely the concepts of "two mountains", "mass entrepreneurship, innovation" and "ecological priority and green development" put forward by the central authorities. Forest health care gives consideration to green development and ecological protection. It is the essence of the development of forest health care industry to make profits as much as possible without destroying the ecology.
The second is to satisfy the people's pursuit of a better life. Taking myrrh as medicine to cure the body and generosity as medicine to cure the heart, the forest provides pure air, pure ecology and pure water for human beings, which makes the exhausted urbanites refreshed and enjoy an aerobic life. According to the detection, the negative oxygen ions in the forest can reach 1000 to 50000 per cubic centimeter. Green plants in the forest can absorb carbon dioxide through photosynthesis, release oxygen and dilute other harmful gases: a linden tree can absorb 1.6 kg of carbon dioxide a day, and a broad-leaved forest of poplar, willow and locust 1.5 hectares can produce 1.5 a day.
Third, the forest health care industry has broad market prospects and development space. From the perspective of industrial extension, health care industry is a sub-industry of big health care industry, and forest health care industry is a sub-industry of health care industry. Forest health care industry and big health industry come down in one continuous line.
Developing forest health care needs innovative ideas and market vision. Forest health care needs theme innovation, brand guidance, dislocation development, differentiated competition, clear core attraction and market tipping point, and avoid homogenization and low grade. Need to reflect: what are the specialties, treasures and best products of forest resources? Can products be replaced and surpassed anytime and anywhere? Does resource endowment and basic conditions play a decisive role in the development of forest health industry for local economic and social development? These problems need serious consideration.
Chen Lianhuan, deputy head of China Forest Health Industry Development Strategy Research Group of Chinese Academy of Management Sciences, believes that today's forest tourism has gone through the era of pure landscape viewing, and the diversification of tourism elements has expanded its scope. At present, China's forest tourism has moved from forest sightseeing to forest leisure and holiday era. The demand for health care is the most powerful driving force for forest leisure vacation.
Second, develop the forest health industry to form a joint force.
In recent years, Beijing, Hebei, Shaanxi, Heilongjiang and other places have made beneficial explorations in forest health care construction, started to establish forest health care pilot bases, and actively promoted the process of new industrial economy with forest health care as the core.
Judging from the development of tourism in Yang Kang, the current trend is "three avoidance and three support", that is, "avoiding smog, avoiding cold and heat, preserving health and nourishing the heart for the elderly". Taking Wenzhou, Zhejiang Province as an example, Wenzhou is implementing the strategy of "Healthy Wenzhou" in an all-round way, and proposes that Wenzhou should create a national first-class regional medical and health center city, a national healthy and smart city and a national forest tourism demonstration city. Wenzhou issued the opinion of accelerating the development of forest health care industry, and defined the objectives, tasks, paths and policies of the development of forest health care industry.
To develop forest health care industry, we should give full play to our own advantages. As far as Wenzhou is concerned, it has good basic advantages:
First, the profound culture of Chinese medicine, including the Three Causes Prescription by Chen Wuxuan, the Simplified Yi Prescription by Chen Wuxuan, the Wu by Wang Yu, and the Zi Sheng Jing by Wang Yu, are all far-reaching medical works.
Second, quality medical resources. There are 138 hospitals in Wenzhou, of which 8 are Grade A hospitals. Medical facilities and medical skills are the central cities in southern Zhejiang and northern Fujian.
Third, the unique natural ecological environment, such as five national forest parks, two national nature reserves, five provincial demonstration bases of traditional Chinese medicine health and cultural tourism, and two longevity towns in China. There are also medical and health care and old-age care infrastructure accumulated for many years.
In addition, special research and academic exchanges are widely carried out in the industry, with theoretical discussion first, supplemented by specific practices, such as forest parks at all levels, pilot low-carbon forest tourist areas, carbon sink forest trading, eco-tourism demonstration areas, establishment of traditional Chinese medicine health tourism demonstration bases, establishment of elderly health tourism demonstration bases, Ouhai life and health town, Wencheng forest oxygen bar town, etc. In practice, the research on forest health theory has been further deepened.
In the process of developing forest health care industry, we must first strengthen the concept of universal health care. Now some people go to the hospital because they are ignorant and suspicious, don't know their physical condition, lack basic health care knowledge, and simply eat themselves into a "medicine jar." Therefore, relevant departments should increase the popularization of public medical knowledge. If conditions permit, community health care service points can be set up to organically combine home care with hospital care.
Whether it is to build a life and health town, a forest oxygen bar town, a forest health base, a medical holiday base and a demonstration base of traditional Chinese medicine cultural health tourism, we must adhere to the combination with leisure tourism, let tourism give wings to forest health, and launch diversified, characteristic, personalized and serialized forest health tourism line products, forest health bases and forest health activities. Forest science popularization, children's paradise, camping base, health physical therapy and other forest health care bases and products. We should focus on market demand, base ourselves on real resources, carefully set up models and release ecological dividends.
The forest health care industry should strengthen the development mechanism, define the industrial orientation and development plan, define the industrial development goal and path selection, define the industrial development space and safeguard measures, and suggest the introduction of strong support policies to give strong protection in land use, taxes and fees, finance and personnel training. More importantly, there should be institutional guarantee to form a joint force conducive to the accelerated development of forest health care industry. In addition, to strengthen the construction of forest health professionals, we must not let laymen confuse the forest health industry.
At present, China's forest health care industry is still in the early stage of development. With the improvement of relevant policies and systems, there is huge room for future development.