What information do you usually pay attention to when you pick up a can of milk powder? Canned packaging, brand name, segment identification, ingredient list, nutrient composition list, feeding guide? Nothing?
The above information is really important, but it is all displayed on the tank. Have you emptied the milk powder can to see what information is on the bottom of the milk powder can?
Through the display of several cans of milk powder randomly selected from the milk powder rack of the milk powder think tank, we can see that the bottom of the milk powder can has another important information besides the shelf life of milk powder-traceability code. Do you often ignore the traceability code of milk powder when buying milk powder? I don't even know what it does.
In fact, there is a university question behind the traceability code of milk powder. You can get a lot of information by scanning!
Traceability code, as its name implies, can be traced back to the source of product information. What information can the traceability code scan?
By scanning the traceability code of common brand milk powder cans, we can not only clearly grasp the basic information of the products (product name, product packaging, net content, production date, shelf life, origin, production batch, approval number, etc.). ), but also fully understand the information behind the product such as production standards, product labels, test reports, credit evaluation, etc. , and store tips and business information.
All the above traceability information is the embodiment of the self-control safety traceability system of milk powder from production to factory and then to our consumers. It is also a guarantee for manufacturers to purchase consumers' rights and baby's health and safety. It is also an important way to identify whether this can of milk powder is a regular manufacturer and channel! Parents can easily scan the QR code through their mobile phones, and all the contents will appear, or go to the brand official website to verify the traceability code in the form of 14-20 digits plus letters under the QR code and inquire about the corresponding quality inspection report. Therefore, when you buy milk powder, you must use the "traceability code"!
More interestingly, the traceability codes of some dairy enterprises also include contents and activities such as "Parenting Heart Sutra", "Expert Class", "Playing Games to Win Gifts" and "Good Things Points", so that parents can not only have a deeper understanding of the milk powder products they bought, but also know a lot of encyclopedia information such as maternity and parenting at any time, and have the opportunity to get lucky rebates. For example, after scanning Jinling Guan Zhen Caring Traceability Code, you can enter its "Cherish Caring Quality Tour". Not only can you learn about the milk source, formula and technology of Baohu in the game of watching video puzzles, but you can also generate exclusive posters and get VIP membership cards.
At the same time, in order to protect our consumers' rights to buy milk powder and the baby's food safety, major brands have further strengthened the safety traceability guarantee system, just as Junlebao took the lead in upgrading a can of two yards, and the internal and external yards * * * helped to control the order of milk powder products.
Of course, in addition to the traceability code, there are several important codes on the milk powder can, such as the barcode scanned by Shangchao POS, the integral code for purchasing rebate, the QR code of the official WeChat platform for understanding brand products, and the logistics code for tracing product logistics and sales channels. Even some milk powders are stamped with the anti-channeling code at the bottom of the milk powder can. These codes * * * together establish all the information files of a can of milk powder, which is also the inquiry voucher for our consumers to buy milk powder!
Xiao Ku has also received some feedback from Bao Baba and Bao Ma. The content is not scanned by code, so he is not sure whether what he bought is genuine or not. At this time, Xiao Ku suggested that you can call the official phone number of the brand, log in to the brand official website and the regular online shopping channels, and truthfully tell the customer service the information of the milk powder you bought, so as to facilitate the inquiry and answer.
However, some parents may have encountered the loss of these codes on milk powder cans, especially the scratching of traceability codes and logistics codes, which is the operational chaos in the circulation field of milk powder market. This kind of milk powder not only violates the integrity of commodity packaging, but also may affect the storage quality of milk powder because of the damage and air leakage of cans during the code scraping process, and there is no most important traceability code, so it is difficult to distinguish the authenticity of milk powder and get the due after-sales protection. Xiao Ku advises parents not to buy such "scratch code" products.
In general, parents who want to buy safe and reliable baby milk powder should pay attention to the following three points:
1 Buy milk powder through regular channels, such as regular maternal and infant stores, maternal and infant chains, large supermarkets, online official flagship stores, etc.
2. Give priority to the baby powder brand registered through the formula, which has more after-sales protection;
3 scan all kinds of can codes such as traceability code at the first time when buying milk powder to fully understand the product situation.