Graphic design project plan

Graphic Design Project Plan 1 I. Preface

With the development of society, people are very sensitive to individual fashion and pursue avantgarde. If you wear fashionable and personalized clothes, you can have one.

A good mood makes you happy. Nowadays, most young boys and girls will choose their own clothes to show their personality.

Second, the online shop introduction

Our shop mainly deals in clothing, with women as the main sales target, and chooses women with the age of 18-25 as the customer base. There are many kinds of clothes, and the variety, geology, color and price are reasonable. The style of our store is based on happiness, so that all customers who enter our store have a good mood. The logo of the shop is a pattern with the words Happy Square written on it.

Our business philosophy: customer demand, customer satisfaction.

Service concept: reputation first, customer first, quality service.

Third, market research.

1, market potential: clothing is a necessity for everyone, and people who surf the internet now are generally 18-40 years old. In order to save shopping time, they will choose online shopping, so I think online sales is a good way.

2. competitors. At present, there are many kinds of clothes on the market, and the competition is fierce. Many brands occupy the vast majority of the market, and each brand's products have their own characteristics and stable sales, so we need to find another market, such as online sales.

3. The characteristics of consumer demand. Because people who surf the Internet are generally young people, the demand for clothing is fashionable and personalized, and generally acceptable prices are from 200 yuan to 500 yuan.

Fourth, collect information.

1, the main source of information

(1) Personal sources. Information is obtained through personal relationships such as family members, friends, classmates or colleagues.

(2) Commercial sources. On the contrary, information is obtained through enterprise advertisements, trade fairs and salesmen's introductions.

(3) public sources. Get information through social interaction.

(4) sources of experience. Consumers get information by directly using goods.

2. Information collection process

(1) direct observation method. Through many observations on campus, we found that 90% of the students wore very distinctive clothes, while the remaining 65,438+00% of the students wore ordinary clothes.

(2) Personnel access mode. By interviewing students directly, analyze their needs.

(3) Questionnaire survey. Make a test paper on students' demand for clothing and send it to students to fill in, and collect information in this way.

(4) Network query. We can also check it through the internet.

Verb (abbreviation for verb) store management

1, store strategy

(1) In the description of the baby in the online store, you should put as many physical pictures as possible, with detailed functional features, and at the same time, you should explain the precautions, and the font size and color of the description should be clear to customers at a glance.

(2) The decoration of the store should be beautiful and attractive, so that buyers can feel that you are professional and practical.

(3) Don't leave the bulletin board in the store empty, every time.

(4) We should keep Want Want online and communicate with each other very conveniently by using this convenient tool. When you leave the computer, please change the status to leave or something else, and remember to put an automatic reply. The advantage of this is that if the other party receives an automatic reply, it will know that you are not here and will not continue to send you messages for the time being. If you don't do this, the buyer may think that you don't care about people. Probably went to another seller. Remember to make more use of status and automatic reply.

2. Business strategy

(1) Establish a brand. Take the store name as the brand-you can invite some online clothing colleagues to use the same store name, and operate through chain stores all over the country to form a brand effect and enhance competitiveness.

(2) Bulk cargo has great flexibility. The store integrates various brands and styles to expand its customer base.

(3) Network supply reduces costs. Look for two, three or even more suppliers online, and clothing stores log on to the supplier's website to buy clothes according to the local market. Because there is no fare, they can purchase goods in small batches for many times, which greatly reduces the cost, keeps up with the market demand and reduces the inventory.

(4) High-quality and low-price management, occupying the market. The cost has been reduced. Don't covet profits. Clothes of the same quality are definitely cheaper than those in the surrounding clothing stores, which is beneficial to customers and opens up a road for their own development.

This not only establishes the brand, but also does leisure work, which has the best of both worlds.

3. Promotion strategy

(1) friend promotion: We can promote our store through friends around us, so that the click-through rate of our store will increase and our products will get good sales.

(2) Advertising: We can post on the Internet to let people on the Internet see the address of our store and visit our store.

(3) Using the media: We can use the media to publicize our products, raise awareness and highlight features.

(4) Promotion: We can engage in some promotion activities to promote our products.

4. Mode of delivery

(1) surface mail

(2) Express delivery

(3) Home delivery

(4) Environmental management system

Product pricing of intransitive verbs

As for the newly opened shop, it is in its infancy and has not been well known by customers. Shops that provide small loans to suppliers and can compete with them in pricing have lower prices, mainly focusing on getting a small part of profits first and improving the visibility and reputation of the store. We mainly adopt the following methods for product pricing:

1, cost pricing method

Cost pricing method is a cost-centered pricing method, and it is also a traditional and widely used pricing method. The specific method is to price according to the product cost plus a certain profit. For example, production enterprises are based on production costs, and commercial retail enterprises are based on purchase costs. Because profit is generally calculated according to a certain proportion of cost or selling price, plus a certain expected profit ratio (percentage) on cost, it is often called "cost-based pricing".

As for the profit ratio of new products, each industry has different profit distribution principles, so the cost must be priced according to the profit distribution law of the industry. For example, a wholesaler of drinks may be content to earn only a few cents per bottle of drinks. In the field of health care products, the profit rate of dealers is not more than 30%, even as high as 100% and 200%, and their enthusiasm will not be stimulated at all.

2. Market pricing method

Market pricing method, that is, pricing according to the price reference of competitors.

Market competitive position can be divided into four categories: market leaders, market challengers, market followers and market supplements. Market leaders are in a strong position in the competition, so they should take the high-priced route in pricing similar products, slightly higher than the average market price, and open the level with market followers; Market challengers are the biggest rivals and threats of market leaders. They adopt the strategy of not giving in, not giving up, and not letting go, that is, no matter how high the price set by the leaders, challengers will respond. Market followers imitate closely behind leaders and challengers, saying that the price of their products is usually one price level lower than that of leaders and challengers and close to the average market price. For example, the second-tier brands in PC, Abidine and Golden Great Wall, belong to this category. However, because the products or services provided by market substitutes are scarce or insufficient in the market, with strong differentiation, strong professionalism, narrow target market and weak bargaining power of users, high-priced strategies can also be implemented in pricing.

3. Psychological pricing method

Psychological pricing method is based on the highest price that customers can accept. It puts aside costs and earns the highest profit it can earn. In other words, I will set the price acceptable to customers. One of our customers has a very good product. According to the cost, the price is only 80-90 yuan. After consumer research, it is found that the psychological price acceptable to customers is within 200 yuan, and it is suggested to set the price at 188 yuan, which is 100 yuan higher than the original price. After the new product was put on the market, the price did not become an obstacle for customers to buy. On the contrary, in the spirit of good goods and high prices, it is considered to be a product with quite good quality. The extra 100 yuan in pricing actually becomes the net profit of the manufacturer. Selling one product is equivalent to selling five of the original prices.

According to customers' purchasing psychology and behavior habits, retail prices usually adopt the following strategies:

(1) mantissa pricing strategy. When determining the retail price, ending with a score can make users feel cheap psychologically, or according to the requirements of customs and habits, the price mantissa is auspicious, which can also promote purchase. This strategy is suitable for non-brand and low-end products.

(2) Integer pricing strategy. Contrary to the mantissa pricing strategy, we use the customer's psychology of "value for money" to adopt integer pricing. This strategy is suitable for high-end and brand-name products or goods that consumers don't know much about.

(3) Prestige pricing strategy. Mainly suitable for famous brand enterprises, famous brand stores and famous brand products. Because of its high reputation and credit, users are also willing to pay higher prices to buy the company's products, but abusing this law may lose the market.

(4) Special pricing strategy. This takes advantage of the psychology of some customers to pursue cheap prices. Enterprises consciously set prices lower to open up sales or expand sales, such as common big sales and auctions, which all belong to this strategy. This strategy is mainly suitable for products with fierce competition. Abuse of this law will damage the image of enterprises.

Seven, purchase channels

1, purchased in the wholesale market.

This is the most common purchase channel. If your store deals in clothing, you can go to some large service wholesale markets around you to purchase goods. You need strong bargaining power to purchase goods in the wholesale market and try to keep the wholesale price to a minimum. At the same time, you should establish a good relationship with wholesalers, and make it clear to them about the exchange of goods to avoid disputes in the future.

2. Direct purchase by the manufacturer:

Regular manufacturers have sufficient supply and high credibility. If we cooperate for a long time, we can generally win the product exchange. But generally speaking, the manufacturer's order quantity is high, which is not suitable for small wholesale customers. If you have enough capital reserves and distribution channels, and there is no danger and fear of pressing goods, you can go to the manufacturer to purchase goods.

3, wholesalers purchase:

Generally speaking, many of these trade wholesalers can find search engines such as Google and Baidu. Generally, it is directly supplied by manufacturers, and the supply is relatively stable. The disadvantage is that because they are bigger and have more orders, the service will inevitably fail to keep up sometimes. And they all have their own regular customers, so it is difficult for you to negotiate with them. Unless you become their big customer, there may be discounts and other benefits. At the beginning of cooperation, it is necessary to clarify the delivery time, replacement and other issues.

4, eat into the inventory or clearance products

Because merchants are eager to deal with it, the prices of such goods are usually extremely low. If you have enough bargaining power and economic ability, you can eat it at a very low price, but turn to online sales and make use of the region or time difference to earn enough profits. To eat these products, you must have the ability to identify the quality, grasp the development trend and establish your own distribution channels.

5. Look for special purchase channels.

If you have relatives and friends in Hong Kong or overseas, you can help them to enter some goods that are invisible in the domestic market or products with higher prices. For example, you can find someone to import some cosmetics and brand-name bags from Hong Kong, some electronic products such as cameras from Japan and some handicrafts from Russia. If you work and live in the border, you can get a pass and go out to buy goods yourself, which is very distinctive or has a price advantage.

Eight, pre-sale and after-sales service

1. Pre-sales service: When customers decide whether to buy or not, they probably need a lot of information that you didn't provide. They will bring it up online at any time, so you should reply patiently in time.

2. After-sales service: return promise

(1) Within 7 days from the date of sale, as long as the goods do not affect the resale,

(2) When clothes are returned, when the commodity price is raised, it is priced according to the original price of the commodity, and when the price is lowered, it is priced according to the current price.

Free maintenance is not refundable in the following cases:

1, clothing line, free repair;

2, clothes wrinkle, free ironing;

3, sweater pilling, off-needle, offline free repair.

Graphic design project plan 2 1. The designer's job responsibilities:

Complete daily task arrangement, including cup design, T-shirt design, crystal photo design, classmate book design, souvenir book design and so on.

Strive to meet the requirements of graphic designers;

1. Can complete the whole design independently.

2. Familiar with all kinds of graphic design software, understand the use of office software.

3. Clear logical thinking, careful and meticulous work, strong expression ability and good work habits.

4. Have team spirit, strong self-motivation, and be able to work under great pressure.

5. Have a keen grasp of color and be able to grasp different styles of pages.

6. Have a good attitude and a certain loyalty to the enterprise.

Second, the designer's post responsibility management system

1. The designer is responsible for completing the company's external design tasks;

2. The design information is the business secret of the company and shall not be disclosed to the public without permission;

3. Designers can't take advantage of the convenience of their work to engage in private business during their work;

4. Designers should pay attention to the study and improvement of their own business in their spare time;

5. The designer should complete the design task within the time specified by the company and customers;

6. The designer is responsible for keeping the technical data of customers in the industry;

7. Designers are not allowed to use the company computer to play games or download files unrelated to the company's business during work.

Third, the designer's customer reception process and oral instructions:

1. Hello, I'm Zhan Liu, the designer. I'm glad to serve you. Please sit down.

2. Designers show their own (or shop's) works to customers.

3. Ask for the customer's photo information and ask the customer to roughly describe his design intention.

Say: Can you describe your design purpose? Let's study it together.

4. Discuss the design scheme with customers.

Q: What style of design do you like? So we can determine the pattern.

5. Before the end, the designer requires some customer information records (such as name, occupation, contact information, hobbies, etc. ).

Fourth, design the workflow.

1. Customers provide photos, pictures and other information.

2. Both parties sign a design contract and the customer pays the advance payment.

3. Market research:

(1) Arrange specific responsible persons and working groups;

(2) assigning work;

(3) market research;

(4) Collecting design data.

4. Summarize and analyze the market adjustment results, assign designers and discuss the design direction. In order to achieve the effect of tailor-made for customers.

5. Reach a cooperation agreement with the customer, determine the related expenses of the service project, sign a contract and start the design work.

6. According to the information communicated with customers in the early stage, the positioning of the design draft is analyzed, and three sets of schemes are provided for customers to choose within five working days.

7. According to the design scheme, the customer puts forward modification opinions to make the design draft more suitable for the company.

8. Revise it again according to customer feedback and finalize it.

9. Output film or film and give it to the technical department for printing and production.

10. Submission, customer signature and confirmation, and contract completion.

Graphic Design Project Plan III. Internship Purpose

1. Understand the market status and prospect of interior decoration design in Beijing.

2. Further master the application of computer design software, such as ps, 3dmax, cad, etc.

3. Try to combine your own software technology and aesthetic design skills and apply them to the internship process.

4. Explore the methods of being a good interior designer and be familiar with the methods and processes of interior design.

5. Cultivate interpersonal and social skills, and prepare for related technical work in the future.

Second, the internship unit comprehensive overview

Beijing Oriental Liyuan Decoration Engineering Co., Ltd. is a formal enterprise approved by Beijing Administration for Industry and Commerce and a member of China Building Decoration Association. Specializing in the design and construction of home villa space, hotel commercial space, cultural entertainment space and exhibition space.

The company pursues the management policy of "honesty, environmental protection, high-quality products and people-oriented" and strives to promote "green decoration". Attach importance to health and environmental protection, and regard quality and safety as the foundation of the enterprise. The company has a high-quality staff, perfect management system and experienced construction team familiar with modern decoration technology.

The projects undertaken by the company are all over the districts and counties in Beijing, including the decoration design and construction projects of ordinary new homes, old houses, apartments, villas, office buildings, commercial shops, hotels and restaurants, such as the home improvement projects of Ocean Nature, Sifang Garden, Haoyunyuan, Poly Jin Quan, Nanding Village Community, Cuicheng Xinyuan, Shangcheng Garden and Yongfeng Jiayuan, as well as Beijing Haitong Network Company, Beijing Baiyibang Consulting Co., Ltd. and Xiao Xiong. With our enthusiasm and sincerity, novel design concept, exquisite construction and excellent service, we have won unanimous praise from all owners. The company has fully introduced eight engineering management links, such as business, negotiation, quotation, design, construction, management, material distribution, after-sales service and warranty, and the internal management of the enterprise has been brought into the track of standardized and institutionalized management, adhering to the principle of "surviving by quality, promoting development by scale and being pragmatic-oriented" and establishing a good reputation of the company with the trust and reputation of customers. We are willing to create a comfortable and healthy home and office environment for every customer.

Third, the internship content and progress

First of all, you need to know the procedural steps of interior design:

1, design preparation stage

The design preparation stage is mainly to accept the entrusted task book, sign a contract, or participate in bidding according to the bidding requirements; Define the design cycle, make the design plan progress, and consider the cooperation and coordination of various related types of work;

Clarify the design tasks and requirements, such as the use nature, functional design characteristics, scale, grade standard and total cost of the interior design tasks, and the indoor environment atmosphere, cultural connotation or artistic style to be created according to the use nature of the tasks;

Familiar with design-related specifications and quota standards, collect and analyze necessary data and information, including on-site investigation and visiting similar examples.

When signing the contract or formulating the tender documents, it also includes the design schedule and design rate standard, that is, the percentage of the interior design fee charged by the owner to the total investment in interior decoration.

2. Scheme design stage

On the basis of the design preparation stage, the scheme design stage is to further collect, analyze and apply data and information related to design tasks, conceive ideas, carry out preliminary scheme design, in-depth design, and analyze and compare the schemes. Determine the preliminary design scheme and provide design documents. Indoor preliminary scheme documents usually include:

(1) plan, the common scale is 1: 50,1:100;

(2) Indoor facade development, commonly used ratio 1: 20,1:50;

(3) Top plan or bottom plan, commonly used proportions are 1: 50,1:100;

(4) indoor perspective view;

(5) Example room for interior decoration materials;

(6) Description of design intent and cost estimation;

The preliminary design scheme must be approved before the construction drawing design can be carried out.

3, construction drawing design stage

In the design stage of the construction drawing, it is necessary to supplement the necessary drawings such as plane layout, indoor elevation, ceiling, etc., and also include the detailed drawings of structural nodes, details, equipment and pipeline drawings, and prepare the construction instructions and cost budget.

4. Design and implementation stage

The design implementation stage is the construction stage of the project. Before the indoor engineering construction, the designer should explain the design intention and technical disclosure of drawings to the construction unit; In the process of project construction, it is necessary to check the construction situation according to the requirements of the drawings, and sometimes it is necessary to make local modifications or supplements to the drawings according to the site conditions; After the construction, the project acceptance will be carried out in conjunction with the quality inspection department and the construction unit. Secondly, I learned interior design methods, and Master Zhao taught me the following three methods:

1, focusing on the overall situation, starting from the details, thoroughly scrutinizing the whole and details.

2, from the inside out, from the outside to the inside, the coordination and unity of the local and the whole.

3. Whether the intention is to write first or to synchronize the intention, and pay equal attention to the intention and expression.

After careful consideration and practical application at work, I found that the above three points are really practical, and communicating with those experienced designers has a feeling that listening to you is better than reading for ten years.

Thirdly, I have mastered some skills in designing software and improved my proficiency in software application. For example, skillfully turning a two-dimensional background into a three-dimensional scene, making just visiting and so on.

Fourth, internship experience and experience

Through this half-month internship, I have a deeper understanding of the interior design industry, and I am proud that I can set foot in this industry soon. Combined with my internship experience, I summed up the following qualities as an interior designer.

(1) Have comprehensive quality: In addition to professional knowledge and skills, interior designers should constantly improve their aesthetic ability and have rich knowledge and experience to create touching spaces.

(2) Have keen insight: The keen observation and foresight of fashion is a basic ability for designers to cultivate themselves. At a high level, designers are responsible for guiding fashion.

(3) Pursuit of nuance: Interior designers are faced with different details in the environment, and the handling of details is related to the success or failure of the whole interior space design. The simpler the design is, the more important the details are. Attention should be paid to the role exchange between indoor and outdoor spaces.

(4) Strong expressive ability and rich expressive means: Designers should clearly and accurately express their design intentions and ideas so that owners can easily understand them.

(5) Ability to accurately grasp material information and apply materials: With the development of the market and the progress of science and technology, new products and materials are constantly emerging. Grasping the characteristics of materials in time and exploring practical drawings can broaden the design ideas, keep pace with the times and seize the market opportunities.

(6) Attach importance to conceptual design and style orientation: Conceptual design is the design idea of the project and a comprehensive result. It is a general idea, including the comprehensive consideration of human nature and function, science and technology and materials, as well as the designer's unique cognitive factors and personality characteristics of the design project, which is fundamentally different from other design schemes. Emphasis is placed on implanting unique personality under the premise of satisfying functions in design. So don't form a fixed style, but you can form a fixed idea.

(7) Ability to understand and apply furnishings: Understanding and applying furnishings is the basis for creating a living and living environment with modern cultural characteristics and tastes, and furnishings are an important part of the space environment. In excellent display design, the formal beauty of decoration has profound cultural connotation and aesthetic value, which is people's taste and pursuit of a certain cultural realm.

(8) Good interpersonal and social skills: Design is a service industry, serving the public, not a work of art, and the design requirements are decided by the owner! Communication and running-in with the owner is the key to reaching the plan. Only by understanding the requirements of the owners can the design have a direction-just as a successful artist meets the needs of a certain type of people with his own style.

(9) Pay attention to market research: On the basis of market research, analyze people's possible behaviors in the space to be designed,

Make some assumptions about behavior and consider the influence of the application of modern technology on action and behavior. Because this assumption and analysis will lead to some design problems we will face. For example: streamline design, space setting, furnishings, equipment configuration, color and modeling, lighting, pollution and so on.

(10) Form your own style: As a designer, innovation is very important. Be vigilant in design, don't lose your personality, and open up the situation with originality. After all, design is a plastic art, and the development of design has a drawing process. The requirement of personality is the pursuit of designers all their lives and should be constantly honed in their work. Form your own unique style that conforms to the rules of interior design.

V. Experience in designing software

If you use a few tips in the process of painting, you can really get twice the result with half the effort.

Photoshop skills

1. Make a rounded rectangle.

First, create a new file in photoshop, draw a rectangular box on the file with the rectangle selection tool, then select menu selection → Feather, and enter the radius value. The larger the value, the larger the radius of the rounded rectangle. After selecting the area fill color, deselect it. Select the menu image→adjust→threshold, and change the size by adjusting the threshold level, which will produce the size of the rounded rectangle you want. To generate a rounded rectangular selection, you can switch to quick mask mode in the active environment of the selection, or you can execute threshold to get the desired mask.

2. High resolution products

When using photoshop to make web graphics, many friends will choose low resolution for quick operation, but some filters can't handle it because the graphics resolution is not enough, and the final effect is also very poor. Therefore, it is suggested that when dealing with similar situations, drawing and image editing can be completed at high resolution first, and then downsampling can be carried out to reduce the image to the final size.

3. Keep the selection size

When you use Image Size or cancas Size to change the image size in photoshop, the original selection range in the image will also change. If you want to keep the original selection range, you can switch to quick mask mode (press the Q key on the keyboard) and then select Image Size or Canvas Size. Using the Image Size command will reduce the image of the selection; If you use the canvassize command, only the image will be reduced, and the selection will remain the original size. Remember to switch the quick mask mode to the standard mode again.

4. Quickly hide the layer

If you only want to display the image of one layer in photoshop, do you want to hide the other layers one by one? Here is a quick and convenient way: just hold down ctrl+alt on the layer panel and click the eyeball icon of the layer to be displayed with the mouse to hide all other layers. In addition, you can use ctrl+alt+ shortcut keys to adjust the order of layers.

Coreldraw hint

Erase the wrong line.

If you use the hand-drawn pencil tool in coreldraw, you accidentally draw the line askew or wrongly, and you don't have to delete the line in a hurry. Just press the shift key, and then erase it backwards.

Graphic Design Project Plan 4 Activity Background:

At the request of the college, in order to cultivate dormitory culture construction and meet the evaluation of the fifth L-featured dormitory activity, I love my dormitory beautification contest was held in the class.

Purpose and significance of the activity:

1, creating a good living environment is a better way to carry out the work of study style in our college;

2. Advocate civilized living habits and promote the benign development of habits;

3. Enrich students' campus cultural life, let students design a warm, beautiful and elegant living atmosphere, and stimulate their love for beauty and enthusiasm for life;

4. Enhance the spirit of mutual assistance, unity and cooperation among employees.

Event planner:

Xx grade primary school mathematics class Committee

Participants:

Xx grade elementary school mathematics courseware.

Activity time:

20xx April 17,19: 00-21:00.

Location:

Higher vocational architecture

Preparation before the activity:

1. Arrange an organization whose team members are responsible for the publicity and activities of related work.

2. Some dorms collect photos before the competition and introduce the dorms, which will be displayed in the form of ppt. Ppt content can include personality display of dormitory members, dormitory environment display, dormitory daily life, dormitory touching story introduction, dormitory creative activities and so on. The dormitory design strives to be elegant, elegant and fresh, full of books and creativity, which meets the requirements of the college.

Activity flow:

1, the host announced the start of the activity.

2. Representatives will be selected from each dormitory to demonstrate ppt and make relevant introductions, in turn according to the dormitory.

At the end of the demonstration, some students selected the first prize, the second prize, the third prize and three tied prizes. The evaluation results are produced by the democratic voting of the whole class, and the winning dormitory receives corresponding prizes according to the results. The dormitories rated as first-,second-and third-class generals will participate in the evaluation of the college.

4. After the activity, the monitor makes a work summary.

Precautions:

1, every dormitory leader should do his own job and lead his roommates to do related work.

2. The team responsible for this activity should do a good job in all aspects.

3. Maintain good discipline during the activity, take away the garbage after the activity and keep the teacher clean and tidy.