What are the common strategies for product operation?

Product operation is to establish a connection between products and users and generate economic value in some way. Piracy mode is the macro framework of product operation. The so-called piracy mode, in layman's terms, is how to attract new users, how to keep users active when they come, how to make more users stay, and how to make users pay for products after they stay, so that users can make word-of-mouth publicity on products after paying. Therefore, in general, product operation is: innovation, activity, retention, transformation and self-dissemination. 1. Racine transforms potential users into target users. Common strategies for innovation: (1) marketing; (2) using seed users. Many products cultivate the first batch of seed users through free trial and tasting at the initial stage of listing, and achieve the effect of word-of-mouth communication through seed users. (3) The media releases product soft articles. Ask some celebrities to write some soft articles about products. (4) Advertising implantation to improve exposure. For example, placing advertisements in film and television works. (5) Creative promotion of products. 2. Different types of products are active, and the definition of activity is different. But in general, it should include the following two dimensions: the frequency of users' use and the duration of use. Operational strategy to improve activity: (1) Build a user growth system. Through the construction of user growth system, we can improve users' cognition of products, let users understand and actively explore the value of products, promote product optimization iteration and increase users' stickiness in the process of understanding and mining. (2) Planning operation activities. For example, developer conference, reader conference, etc. 3. The retention rate of retained users is a very important indicator to measure whether a product grows healthily. Strategies to improve user retention rate: (1) Determine the core demands of users. (2) Increase the irritation of the product. 4. Convert (1) the customized price acceptable to consumers. (2) Increase various consumption patterns. For example, installment payment, points exchange and so on. 5. Self-propagating users spontaneously spread products through word of mouth. (1) Share (2) Word-of-mouth communication (3) Increase the wonderful experience of the product+commodity management think tank platform around you. He Xin Consulting May-July-offline course planning course reservation registration hotline18529303665438+May 22-23 Guangzhou product planning "Product planning landing technology" May 29-30. June 18- 19 Guangzhou Commodity Operation Collaborative Technology June 26-27 Guangzhou Commodity Planning Profit Closed Loop July10-/Guangzhou Buyer Group Goods Landing Technology July. Clothing store dealer cooperation contract refers to the top ten pain points of physical store operation. You have been poked in several clothing commodity operation management replenishment management online stores, and you can't think less about product combination! On the innovative thinking in fashion design, the analysis of clothing commodity data, the sales management strategy of terminal stores, and a case of company commodity planning, buyers and stores must understand the knowledge of buyers! Digital display of clothing stores-the mystery of store profit multiplication; Analysis of the future development trend of new retail; The elite manager of the terminal store can manage all-round clothing commodity operation management and replenishment management; Buyers and stores must understand the knowledge of buyers!