In 2007, Xu Lei, the marketing consultant of JD.COM Mall, officially joined JD.COM on June 5438+ 10, 2009. He has been the head of the marketing department of JD.COM Mall, the head of the wireless business department, the head of the marketing platform system of JD.COM Mall, the vice president of JD.COM Mall, the rotating CEO of JD.COM Mall and the CEO of JD.COM Retail Group.
With deep insight and comprehensive understanding of brand building, network marketing and Internet product innovation, around the life cycle management of users, JD.COM has been helped to build a marketing system for large markets, a product research and development system for mobile terminals and a platform operation system, which has made outstanding contributions to the brand building and shaping of JD.COM and the strategy of transforming to mobile terminals.
He is currently the executive director, manager, legal representative, CEO and chairman of JD Health of JD.COM Retail Group.
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20 19 65438+ 10/9 The 2018 JD.COM Mall Commendation Conference with the theme of "Let's forge ahead together and win the future together" was held in Beijing. Xu Lei, the rotating CEO of JD.COM Mall, systematically expounded the business philosophy of JD.COM Mall. JD.COM Mall must firmly "create value based on trust and customer-centered", Xu Lei said.
In the brand-new challenges and brutal competition, we should meet four changes under the guidance of business philosophy: from the simple pursuit of quantity to the pursuit of quality growth; From purely commodity-centric to customer-centric; From the vertical and vertical integrated organizational structure to the change of background before and after the building block; The transformation of talent incentive orientation from creating numbers to creating value.
On February, 2065438+2009 1 day, Liu issued a New Year greeting letter, insisting on value creation and welcoming spring, and announced that the mall was upgraded to a retail group. 2065438+On February 26th, 2009, the partner meeting of Consumer Goods Division of 3C Consumer Electronics Retail Group of JD.COM Retail Group was held. Xu Lei, CEO of JD.COM Retail Group, pointed out that in the face of the new environment,
After JD.COM Mall was upgraded to JD.COM Retail Group, it took the initiative to change, reoriented and designed its strategy from three aspects: business model, business chain and target users, and matched the strategy in organization and operation, so as to realize the quality growth of various businesses.
Baidu Encyclopedia-Xu Lei